The document evaluates a music video and ancillary tasks created to resemble real media products. It finds them to be effective because the video looks like something that would air on music channels and the ancillary tasks resemble those found in music stores. Specifically, the video resembles Coldplay's "Paradise" by including a narrative and performance scene. The digipak and poster include conventions like the artist name and images. Brand identity is maintained across tasks to avoid confusion. Colors, images and text are felt to effectively represent the genre. Overall, the creator is pleased with the professional look of the product.

1. Script for evaluation Q2
Overall, I believe that the combination of my main product and ancillary tasks are very effective,
because I think they look exactly like what they’re meant to and they do resemble real media
products. The reason I think this, is because our video does look like one I would see on movie
channels like MTV as it looks very professional and resembles real music videos by big bands. The
biggest resemblance my music video has is with Coldplay’s ‘Paradise’ because, like ours, it starts off
with a narrative part and finishes with a performance based scene. In regards of the ancillary tasks,
again, they do look like something I would see in music stores, like HMV, because they look like
they’re from a real band because we’ve included all the conventions you would usually see. On the
digipak, we’ve put the artist’s name, the album name and main image on the front. Track listing,
barcode, background image, record Label, copyright info and where it's made on the back. A main
image on the inside cover and finally the artist’s name, album name and record company on the
spine. Then on the poster, we’ve included nearly all the conventions you would tend to see on a real
poster which are the name of the artist, brand identity, band identity, main image, website,
company logo and where to buy it, not including a magazine rating because we felt it wasn’t
appropriate. And our two ancillary tasks do look as if they were from the same product because we
were thinking of brand identity when we made our two ancillary tasks and included the same image
on both, the same font writing and same information at the bottom (Websites, company logos etc.)
and I think brand identity is important when it comes to the promoting of the product because it
doesn’t confuse themselves with any other bands. Finally, I do believe that the colours, images, text
etc. do effectively represent our genre because they do resemble real digipaks and posters of other
bands that are in our genre. Overall, I am very pleased with the look of our product because they’re
all professional looking and I do like the image on the front of our digipak and poster.