Quantitative methods can identify the size of an audience for a product to know how many potential readers there are. Qualitative methods use focus groups and more detailed questions to understand audiences' views. It is important to understand audiences' socio-economic status, psychographics, geodemographics, age, gender, whether they are mainstream or niche to effectively target a magazine like PB Media and know whom the content should appeal to. Defining the audience is essential for success.