Fashion Communication & Strategic Planning Course: Lesson 01Daniela Ghidoli
The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development.
LESSON 1: The real life of a Strategic Planner
LESSON 2: How to launch a new magazine
LESSON 3: Focus on analysis: Brand, products & communication analysis
LESSON 4: Competitor Analysis
LESSON 5: The Traditional Media Landscape
LESSON 6: Media Selection
LESSON 7: How to brief a Strategy
LESSON 8: How to structure a Magazine Concept
LESSON 9: The Concept presentation
LESSON 10: How plan the discovery phase to develop the best concept
LESSON 11: Test
LESSON 12: The Digital Landscape
LESSON 13: The launch of a brand in the digital landscape
LESSON 14: Who is the target?
LESSON 15: Creative & UX Designer approaches
LESSON 16: Naming
LESSON 17: Build an app, web or mobile?
LESSON 18: UX Strategy
LESSON 19: Digital Media Strategy
LESSON 20: Media Planning
LESSON 21: Test
LESSON 22: The Events Jungle
LESSON 23: Audit for a Brand Event
LESSON 24: CRM strategy
LESSON 25: Building Emotion
LESSON 26: The Conversational Map
LESSON 27: The Audience Journey
LESSON 28: Simulation: the Agency Team is working
LESSON 29: Manage the risks: what is the ROI
LESSON 30: Final test
Fashion Communication & Strategic Planning Course: Lesson 01Daniela Ghidoli
The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development.
LESSON 1: The real life of a Strategic Planner
LESSON 2: How to launch a new magazine
LESSON 3: Focus on analysis: Brand, products & communication analysis
LESSON 4: Competitor Analysis
LESSON 5: The Traditional Media Landscape
LESSON 6: Media Selection
LESSON 7: How to brief a Strategy
LESSON 8: How to structure a Magazine Concept
LESSON 9: The Concept presentation
LESSON 10: How plan the discovery phase to develop the best concept
LESSON 11: Test
LESSON 12: The Digital Landscape
LESSON 13: The launch of a brand in the digital landscape
LESSON 14: Who is the target?
LESSON 15: Creative & UX Designer approaches
LESSON 16: Naming
LESSON 17: Build an app, web or mobile?
LESSON 18: UX Strategy
LESSON 19: Digital Media Strategy
LESSON 20: Media Planning
LESSON 21: Test
LESSON 22: The Events Jungle
LESSON 23: Audit for a Brand Event
LESSON 24: CRM strategy
LESSON 25: Building Emotion
LESSON 26: The Conversational Map
LESSON 27: The Audience Journey
LESSON 28: Simulation: the Agency Team is working
LESSON 29: Manage the risks: what is the ROI
LESSON 30: Final test
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Quantitative Audience Research:
What is it? Quantitative Research uses numbers to collect data of basic
information from a large amount of people to identify how big the audience is for a
certain product.
Who does it? There are two major companies when looking at the Print
industry, NRS and ABC. The NRS or The National Readership Survey provides an
estimation on the amount of readership figures the print media industry receives
and more so magazines and newspapers. ABC or the Audit Bureau of Circulations
was designed to look at the standard of a particular business.
Why is it useful? It is useful as it can identify how big the audience is for a product
and with a dynamic and changing world it is good to know how many people will
want to read your product, If any. This can be helpful to the people in charge of a
magazine such as PB Media as it can identify who looks at the media and
therefore they will know who to target.
3. PB Media industries can use quantitative
research by using the NRS to find out
roughly how many copies they would sell if
they were to do it. Also asking closed
questions to the people of York college is
advised as it can get a lot of reliable
feedback on what could be included to the
magazine.
Advantages of using this method are that it
is a lot quicker method of gathering
information, thus meaning more data can
be collected.
Disadvantages are that the data collected
may not be accurate and that It might not
give you a good understanding on what
people thought about the subject.
4. Qualitative Audience Research
What is it? Qualitative is a lot more precise than Quantitative research as this is designed to
look at who that person you are targeting is and what they look like. This also looks at where
their location is and how they spend their money. To gather the information open questions
are used. Open questions are that of which ask for an answer with room for any reply.
What methods are there? There can be many methods behind getting the information such
as the profile of the target audience, these include Focus groups, questionnaires and face to
face interviews.
How do those methods work? These methods work as they have a much more detailed
approach to getting answers. This is because it allows people to put their view across rather
than ticking boxes. For example, Focus groups is a gathering of people of that target
audience to see what they really feel about the product and how it can be improved. It can be
seen as an accurate way of getting information from people as it ultimately is people
bouncing ideas off each other.
5. PB Media industries can use focus groups when looking at qualitative research
as this is the best way to use the target audience to help them. They could use
other types such as questionnaires to small proportions of the college as it would
take time however would be worth participating in to gather a much more valid
source of feedback.
Advantages of Qualitative methods are that the responses are very detailed and
relating to the actual question. The answers are also encouraging openness and
wanting people to expand their thoughts.
Disadvantages are that usually few people are asked as it takes time. The
results also depends on the skill set of the person asking to questions such as
interviews and questionnaires.
6. Socio-economic status:
What does this mean? This means the social position of a person or particular family of that
target audience. The NRS social grades were developed by The National Readership survey
to identify the class of certain families targeted. To help identify which category the families
would fit into, 3 main parts of Income, Education and occupation are assessed.
What can it tell you about an audience? This can tell you a lot about the audience as not only
does this allow you to see who they actually are, this allows you to see their habits and what
they are likely to spend their disposable income on.
The NRS Social grades are based on occupation and the person earning the highest income
in the household is what represents them on the social class. These are in place to
distinguish the difference between middle and higher class.
Advantages of the social grades are that you can categorize people into certain class and
from this you can target a particular category when having a product.
Disadvantages are that it may not be an accurate way of measuring people. For example if
you have a teacher on £18,000 a year you could put them in two parts of the social grading.
They should be grade B however the money they receive is equal to that of an skilled manual
worker.
7.
8. Psychographics:
What does this mean? This looks at the way people see themselves, It is the study
of personality, values, attitudes and interests of the targeted audience. It is thought
to be said that there are 7 main categories that can describe a person.
What can it tell you about an audience? From this you can see that the categories
can help you when finding out who you are targeting and find an appropriate target
audience.
Advantages of knowing the 7 categories are that you can clearly identify a target
audience from one of the types and from this it can be easier and quicker when
advertising to product.
Disadvantages of this is that it is clearly stereotypical and not everyone will follow
these patterns, Basing a product around these may result in failure as it is not
guaranteed to appeal to everyone.
9. Belonger- These are working men and women who obey the laws and often have
the biggest segment of society.
Achiever- These are competitive, goal oriented people who
always seek more.
Emulator- (Or wannabe)These are the people who pretend they
are rich and successful however they really are not.
Socially conscious type A & B- These are people who take
pride in helping the environment and anti- materialistic view
towards the planet.
10. Balanced/ Totally integrated- These are often a balance between the Achiever and
Socially conscious. As they seek money and power, however wish to do something
good with the money such as helping third world countries.
Needs Driven- These are people such as impulse buyers who shop for late deals
and buy off shopping channels. These rush into everything if they can see a
‘bargain’
12. Geodemographics:
What does this mean? This is the idea of classifying Neighbourhoods and a study on where they
live.
What can it tell you about an audience? This can tell you that the audience is part of a certain
area where they all have similar if not the same income and therefore finding out about one
person or family and their interests this can be used for the rest of that area.
Why is it useful to know? It is useful to know because it can save a lot of time and money on
resources to ask every person of that target audience so asking a small percentage can
represent the majority.
PB Media could use this type of classification when looking at their magazine as they could
narrow the target audience even more by looking at which of the students have rich parents with
disposable income to spend magazines such PB Media.
Advantages are that you can save time on asking everyone in your target audience as 1 person
or street may represent the majority of them the product is aimed at.
Disadvantages are that again this can be seen as Stereotypical and not always the case when
looking at the targeted demographic.
13.
14. Age:
What does this mean? This means that targeting people from the same age group
would give you a high chance of them sharing likes and dislikes.
What can it tell you about an audience? This can tell you that the audience you
target has to be right as they ultimately are buying the product and advertising to
the wrong segment could result in lack of sales.
Why is it useful to know? This is useful to know as if you can identify target
audiences age then you can have a strong chance of selling the product and in
relation to PB Media Selling the magazine.
Advantages of targeting to one age group is that they have the same interests
meaning the product has a better chance of success, also having a certain type of
age group can make the magazine for example a unique one.
Disadvantages of using age to distinguish the targeted demographic can be that
should you choose to advertise wrong that category the product will fail as other
age groups will not be interested.
15. Gender:
What does this mean? This means that it is an easy way to classify your product to a certain
person as there are only two categories.
What can it tell you about an audience? It can tell you that women and men often have
different interests and because of that the magazines tend to push the other gender out
completely when advertising
Why is it useful to know? It is useful to know because when targeting to the audience chosen
you do not want to get confused when looking at who the magazine is suitable for. For PB
Media it should not strive for one or the other and just keep the content for both categories.
Advantages of targeting a particular gender is that it can make a lot of sales from that
audience as well as in some cases from the gender it was intended to not aim for. It can be
seen as a very clever way of marketing. For example the Yorkie Chocolate bar, not for girls.
This makes the other gender want to buy it.
Disadvantages of targeting a certain gender is that again if poorly advertised and research
not done well it could mean that the demographic will not want the product as it will not
appeal to them, meaning that the segment in the market targeted will not consume the
product.
16. Mainstream:
What does this mean? Products aimed at a popular large market that many people will
notice. In relation to Print media, mainstream is seen as popular magazines and newspapers
that people read such as Men’s health and Daily Mail.
What can it tell you about an audience? This can tell you that the audience is clearly following
the majority and should PB Media use recent topics in the media then they may have a
chance of selling copies.
Why is it useful to know? This is useful to know as when targeting an age group such as the
one at York college then PB Media can use images and news that can relate to the target
audience.
Advantages are that a lot of the market is available to aim the product at and can target more
people. Also using aspects popular to the target audience will make them want to buy the
product. For example using a recent song in the charts on a advert for your product or
magazine.
Disadvantages are that with so many competitors in the market it is hard to make your
product stand out from the rest meaning you may be targeting a big market however with so
many other products the share of the market may be very little.
17. Niche:
What does this mean? A niche market is that of a small segment in the market which is targeted
to a specific product.
What can it tell you about an audience? It can tell you that the audience is relatively small
however has to potential to become large.
Why is it useful to know? It is useful to know because if the magazine in hand is to be a unique
and independent one then it should be seen as one that has not be done before.
If PB Media consider making their magazine a Niche then it would be vital that they choose an
area that has not be done and cannot be seen as copying other magazines around.
Advantages are that if you can find a USP or unique selling point you can target that small
segment but have the chance to expand and become into a bigger business.
Disadvantages are that people may not see the product if not advertised well the small targeted
people may not see the product.
18. References: Some information taken off
http://dippykitty.hubpages.com/hub/Psychographics-marketing
http://ezinearticles.com/?Marketing-Psychographics---Which-One-AreYou?&id=2348586