The document summarizes an e-commerce forum that will discuss trends, best practices, and case studies. It will include presentations on personalization, usability, fulfillment, search, content marketing, and platforms. There will also be a panel session and time for networking. Benchmark data from 14 retailers with £500k-£10m in online sales will be presented, including traffic sources, mobile usage, engagement rates, and which sources most effectively drive conversions.

1. E-commerce Forum 2013
Sarah Willcocks

2. Welcome & introduction

3. Screen Pages
• E-commerce since 2000
• Magento specialists since 2009
• Focus on “best practice”
• Full service agency: design, build, host,
support, update & advise

4. Themes for today
• E-commerce trends & statistics
• Best practice
– Personalisation, usability, fulfilment, search,
content marketing & platforms
• Case studies
• Panel session
• Networking

5. Screen Pages

6. Some benchmarks
Roger Willcocks

7. Data
• 2.3m retail site visitors (Feb-Mar 2013)
• 14 retailers
• Niche brands (mostly own brand)
• £500k-£10m online sales

8. Traffic
Generic searches
8%
Email 14%
Brand searches
15%
URL entry
19%
Paid search
19%
what can you
easily
manage?

9. Mobile
17%
10%opportunity.

10. Engagement
36%
39% come to the home
page and 22% leave. waste.

11. What converts?
Brandsearches5.0% (15%)
Email3.7% (14%)
Paidsearch3.1% (19%)
Generic search 1.4% (8%)