Tanger Outlets_McDonald Presentation
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This document discusses how the mobile strategies of outlet malls are outdated. It notes that only 41% of consumer spending now occurs at outlet malls, compared to traditional malls, as the retail landscape has shifted to digital and e-commerce. The document reviews the mobile strategies of Tanger Factory Outlet Centers and provides recommendations to better integrate physical and digital experiences, such as making the fashion blog shoppable, increasing WiFi, and using mobile apps and social media to provide more targeted content to customers.
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RTP_RT068_AWD_2015 Customer Engagement_Awards_Dec_2015_Final (1)
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fashion e-commerce.pptx
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Elevate Your Style with [novafashi.com] Fashion E-Commerce
Welcome to [Your Brand Name], where fashion meets convenience! Discover the latest trends, exclusive collections, and curated styles, all at your fingertips. 🛍️✨
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Explore a diverse range of fashion-forward collections that cater to every style personality. From timeless classics to cutting-edge designs, we've got your wardrobe needs covered.
🌐 Global Fashion Hub
Shop without borders! [Your Brand Name] offers seamless cross-border shopping, bringing you the hottest global trends. Unleash your fashionista spirit from anywhere in the world.
🌱 Sustainable Chic
Join us in embracing sustainability. Our curated eco-friendly collection lets you make a style statement while contributing to a greener planet. Fashion with a purpose!
📲 Mobile Magic
Browse, click, and shop effortlessly on our user-friendly mobile app. Experience the future of fashion e-commerce with a platform designed for the modern, on-the-go trendsetter.
🤳 Socially Connected
Stay ahead of the curve with our social commerce integration. Follow influencers, discover user-generated content, and shop the looks you love. Your fashion journey, your way.
🤖 AI-Powered Personalization
Let our AI be your fashion assistant. Enjoy a personalized shopping experience tailored to your preferences. Discover outfits that resonate with your unique style, every time you visit.
🚚 Fast and Reliable Delivery
We understand that fashion waits for no one. Enjoy swift and reliable delivery options, ensuring your latest fashion finds reach your doorstep in style. Track your order every step of the way.
🛒 Seamless Shopping Experience
Indulge in stress-free shopping with our seamless checkout process. Secure transactions, easy returns, and 24/7 customer support make your shopping experience as enjoyable as your new wardrobe.
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www.cultldn.com
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www.cultldn.com
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ACDECC Customer Experience Summit 2016
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The marketing plan summarizes LocoShop, an e-commerce platform connecting local retailers and service providers to customers in India. It notes that the Indian e-commerce market is growing rapidly due to increasing internet and mobile usage. LocoShop aims to serve as a one-stop shop for both online and local products, including groceries, home services, doctor consultations, and more. The plan outlines goals to achieve 1 million users within 5 years, expand operations to 5 metro cities and 12 tier-2 cities in 3 years, and reach $100 million in revenue. Key strategies include collaborating with local retailers and service providers and promoting through social media, events, and word of mouth.
E marketing By E.J. Chao
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Presentation
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Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIA
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Technology impact on shopping today
Technological advances like e-commerce, social media, and mobile applications have significantly impacted shopping. E-commerce allows for convenient shopping from home without fees, and retailers can gain valuable customer information online. Social media gives brands new ways to target consumers and display products. Mobile applications enhance the in-store shopping experience and allow seamless multi-channel experiences. The digital age has transformed shopping into a largely online experience integrated with technology.
Similar to Tanger Outlets_McDonald Presentation (20)
RTP_RT068_AWD_2015 Customer Engagement_Awards_Dec_2015_Final
RTP_RT068_AWD_2015 Customer Engagement_Awards_Dec_2015_Final
RTP_RT068_AWD_2015 Customer Engagement_Awards_Dec_2015_Final (1)
RTP_RT068_AWD_2015 Customer Engagement_Awards_Dec_2015_Final (1)
Falcon.io | 2021 Trends Virtual Summit - Social Commerce
Falcon.io | 2021 Trends Virtual Summit - Social Commerce
Digital Transformation in Retail: A Comprehensive RoadMap (Pre-Covid, 2019)
Digital Transformation in Retail: A Comprehensive RoadMap (Pre-Covid, 2019)
Gap fashion and babywear case study jaco aucamp v5
Gap fashion and babywear case study jaco aucamp v5
Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIA
Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIA
Tanger Outlets_McDonald Presentation
- 1. Digital Discounted: Why Mobile Strategy for Outlet Malls is Outdated Megan McDonald
- 2. 41% vs. http://www.consumerreports.org/cro/magazine/2014/12/the-inside-dope-about-outlet-malls/index.htm Consumer Spend at Outlet Centers Consumer Spend at New Malls
- 3. Fashion Outlets of Chicago
- 4. Outlet Centers Traditional Mall Digital and E-commerce The New Retail Landscape
- 5. • Established 1981 by Stanley K Tanger • 47 Outlet Malls in 24 States and Canada • Second largest Outlet Center Developer • $427,000,000 in Revenue http://www.tangeroutlet.com/company/history.aspx
- 7. • Fashion forward blog with latest seasonal trends • Similar content to splash page • Separate redirected site • Interactive images of fashion products showing the brand of the product Take-Aways • Integrate interactive and shoppable images into the digital experience • Create a more cohesive connection between the blog and splash page
- 8. • Digital Coupon book for easy reference • Favorited location for easy to find contact information and directories • Car locater • Heavily dependent on Wifi • Style Share: A missed opportunity to engage consumers
- 9. • Opportunity for retail environments to incorporate digital and mobile into the experience • Must add value to the retail experience • Ipad station not being used often • Limited in features and value-added experience • Each social platform required log in to interact with the brand
- 10. Mobile and physical environments must not be mutually exclusive Mobile for the sake of mobile is a waste of money Recommendations • Integrate the Fashion Blog into a shoppable splash page • Increase WiFi beacons within Outlet Centers • Learn how consumers shop the center to provide relevant content on tablets • Use mobile app to leverage more targeted content • Create a social sharing space that give
- 11. Thank You
Editor's Notes
- From 2006 through 2012, the amount American shoppers spent at outlet centers grew 41 percent, vs. 9 percent for traditional malls. By the end of this year, 50 new outlet centers will have been built since 2006; only three new retail malls have opened in the past eight years.