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The document discusses the SCQA framework for crafting a story across information presented in PowerPoint. SCQA stands for Situation, Complication, Question, Answer. It provides an example of using the framework to determine where a shopping mall should open a new location. The framework guides the presentation from the current situation, to a complication that raises a question, and finally provides the answer. The document also discusses using a pyramid model to communicate information from a main idea down to supporting details, and emphasizes the goal of making it easy for audiences to understand.
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Materi yang saya sampaikan di Pitching Class yang diselenggarakan oleh YTech Competition untuk para finalisnya pada 9 Oktober 2019 di Jakarta.
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Product Discovery – a concept to identify basic need
Design Direction, User Persona
Understanding of MVP, MVE and MLP with examples
How we can do prioritization – A brief with real time examples on each
How we can Feature identification
How we can do mapping to user storiesArt of product_development.pptx
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For raising money for your business, having an
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Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
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Find and target B2B customers
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B2B digital advertising targeting and retargeting
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How to use social media to support B2B business objectives
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How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
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QU本科学位证成绩单【微信95270640】《皇后大学毕业证书原版制作QU成绩单》【Q微信95270640】《仿制QU毕业证成绩单皇后大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
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SCQA.pptx
- 1. BY SUMEETH RAI SAXENA SCQA The Powerful Powerpoint Story Telling Technique
- 2. Creative & Strategic Thinker Green belt six sigma audior Writer Hi!I'm Sumeeth! Certified Corporate Trainer
- 3. Our Talk Today SCQA Framework Relevant Case Studies BCG Example Pyramid Principle Topics We'll Cover
- 4. Primary GOAL while building a presentation To make it as easy as possible for the audience to understand what you are going to tell them.
- 5. A FRAMEWORK FOR YOUR PRESENTATIONS THAT ALLOWS YOU TO CRAFT A STORY ACROSS THE INFORMATION YOU ARE TRYING TO PRESENT
- 6. S IT U A T IO N Starting point containing recognizable and agreed points C O M P L IC AT IO N contains either threats or opportunities and the hurdles that need to be overcome Q U E S T IO N Asks how to overcome hurdles or seize the opportunity? ANSWER provides answer to overcome hurdles or explains how to seize the opportunity
- 7. INTRODUCTION ANSWER MAIN DECK Situation C om plication Question
- 8. How things are right now A change in the situation (Why presentation is needed) What gets raised by the complication The Resolution
- 9. INTRODUCTION n XYZ shopping m all should ope its new m all in _ _ _ _ _ _ _ _ _ _ _ _ _ _ MAIN DECK XYZ shopping m all is intending to expand with a new m all. They need to decice where to open the m all. Where should XYZ shopping mall open its new mall
- 10. SCQA example: Gamification in physical therapy
- 11. BCG Case study
- 15. Where should XYZ shopping mall build a new mall? M ain Idea Supporting details Supporting details
- 16. XYZ shopping m all should open its new Mall in PANAJI - GOA 2M foreign tourists visit per year 3M Indian tourist per year XYZ mall features are popular in GOA 1/3 of year tourist travel to GOA PANAJI is a tourist destination of GOA XYZ brand is strong in GOA
- 17. Where should XYZ shopping mall build a new mall? 1/ 3 of year tourist travel to GOA Situation - XYZ shopping mall is intending to expand with a new mall. Com plication - They need to decice where to open the mall. Question - Where should XYZ shopping mall open its new mall XYZ shopping m all should open its new Mall in PANAJI - GOA PANAJI is a tourist destination of GOA XYZ brand is strong in GOA 2M foreign tourists visit per year 3M Indian tourist per year XYZ m all features are popular in GOA
- 18. RECAP S C Q A SCQA is a framework for your presentations that allows you to craft a story across the information you are trying to present. P Y R A M I D M O D E L It is just a method of communicating information where you start with the main idea,and then provide the supporting details and data of that idea. GOAL Remember, your main goal is to make it as easily as possible for the audience.