The document discusses the SCQA framework for crafting a story across information presented in PowerPoint. SCQA stands for Situation, Complication, Question, Answer. It provides an example of using the framework to determine where a shopping mall should open a new location. The framework guides the presentation from the current situation, to a complication that raises a question, and finally provides the answer. The document also discusses using a pyramid model to communicate information from a main idea down to supporting details, and emphasizes the goal of making it easy for audiences to understand.

1. BY SUMEETH RAI SAXENA SCQA
The Powerful Powerpoint Story Telling
Technique

2. Creative & Strategic Thinker
Green belt six sigma audior
Writer
Hi!I'm Sumeeth!
Certified Corporate Trainer

3. Our Talk
Today
SCQA Framework
Relevant Case Studies
BCG Example
Pyramid Principle
Topics We'll Cover

4. Primary
GOAL while
building a
presentation
To make it as easy as possible for
the audience to understand what
you are going to tell them.

5. A FRAMEWORK FOR
YOUR PRESENTATIONS
THAT ALLOWS YOU TO
CRAFT A STORY
ACROSS THE
INFORMATION YOU ARE
TRYING TO PRESENT

6. S IT U A T IO N
Starting point containing recognizable and agreed
points
C O M P L IC AT IO N
contains either threats or opportunities and the
hurdles that need to be overcome
Q U E S T IO N
Asks how to overcome hurdles or seize the
opportunity?
ANSWER
provides answer to overcome hurdles or explains
how to seize the opportunity

7. INTRODUCTION
ANSWER
MAIN DECK
Situation
C om plication
Question

8. How things are right now
A change in the situation (Why presentation is
needed)
What gets raised by the complication
The Resolution

9. INTRODUCTION
n
XYZ shopping m all should ope
its new m all in
_ _ _ _ _ _ _ _ _ _ _ _ _ _
MAIN DECK
XYZ shopping m all is intending to expand with
a new m all.
They need to decice where to open the m all.
Where should XYZ shopping mall open its new
mall

10. SCQA example:
Gamification in
physical therapy

11. BCG
Case
study

15. Where should XYZ shopping mall build a new mall?
M ain Idea
Supporting details Supporting details

16. XYZ shopping m all
should open its new
Mall in PANAJI - GOA
2M foreign
tourists visit per
year
3M Indian
tourist per year
XYZ mall features
are popular in GOA
1/3 of year
tourist travel to
GOA
PANAJI is a tourist
destination of GOA
XYZ brand is
strong in GOA

17. Where should XYZ shopping mall build a new mall?
1/ 3 of year tourist
travel to GOA
Situation - XYZ shopping mall is
intending to expand with a new mall.
Com plication - They need to decice
where to open the mall.
Question - Where should XYZ
shopping mall open its new mall
XYZ shopping m all
should open its new
Mall in PANAJI - GOA
PANAJI is a tourist
destination of GOA
XYZ brand is
strong in GOA
2M foreign tourists
visit per year
3M Indian tourist
per year
XYZ m all features are
popular in GOA

18. RECAP
S C Q A
SCQA is a framework for your presentations that
allows you to craft a story across the information
you are trying to present.
P Y R A M I D M O D E L
It is just a method of communicating information
where you start with the main idea,and then
provide the supporting details and data of that
idea.
GOAL
Remember, your main goal is to make it as easily as
possible for the audience.

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