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How to use social media for your business

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Seminar given to kick off a series of SCORE seminars for small business

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How to use social media for your business

  1. 1. A tool for your small business With Debbie Gioquindo
  2. 2.  Permission based communications  Cost effective  Long tail marketing  Humanizes you and your brand  You become a knowledgeable expert on your brand.  Build and promote your brand  Create loyal connections, create relationships  Customer engagement  Speak to people with common interests  Networking
  3. 3.  Push marketing  A place where you only speak  Aggressive sales  A replacement for your current marketing
  4. 4. Facebook 73% incomes above $75,000 Twitter – 140 Characters or less Blog – Establish credibility Instagram – 68% women Youtube - +6 Billion hours watched monthly
  5. 5. Google + 70% Male oriented Pinterest Dominated by women Linked In network of trusted contacts Podcasting
  6. 6. Share 648,748 pieces of content • Reaches more adults 18-34 than any cable network Users send 100,000 tweets Share 3,600 photos Social Media allows your customers to communicate directly with you Social Media is the #1 visited sites then search engines
  7. 7.  Doesn’t matter if you don’t tweet  Doesn’t matter if you don’t have a facebook page Using Social Media for your business is about the CUSTOMERS YOU WANT TO REACH
  8. 8. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  9. 9.  Observe & Listen  Get on networks to see where they are talking about similar products  Use hashtags to find the conversations  Ask customers what channels they are on  Facebook  Twitter  Google +  Pinterest  Instagram  Ask customers if they would like a newsletter  Observe the different channels and see where you get the most response from.
  10. 10.  Begin with one to two networks. If two, make sure they compliment each other. (Facebook & Twitter)  Establish a presence  Move onto another network  Don’t expect overnight success. It takes time.
  11. 11. Hashtags is the # symbol followed by a keyword or phrase that helps people find tweets or posts around things that they are interested in. #wine #followfriday #throwbackthursday #foodchat #winechat #encouragement
  12. 12. Fastest growing network
  13. 13.  Pin content that will be shared  Don’t just pin your products  Pin images that compliment but not compete  You can include prices on your pin  They receive 36% more likes  Key is to frequently pin beautiful images with helpful captions
  14. 14.  Shop more often  Purchase more items  Generates referrals  Refer buyers to our website or brick and mortar store
  15. 15.  Create a Page for your business (NOT A PROFILE)  Post information  History  Advice  How-to  Photos  Ask for fans opinions, stories or advice
  16. 16.  Post 2 – 5 Times a day – consistency is key.  Post different content each time  Keep posts short  Include photos or links with your updates  Use Facebook Ads to  Promote a post  Target existing fans  Promote your page  Target outside your fans  Target competitor fans
  17. 17. • Opportunities in 140 characters or less • New mode of customer communication that can be tailored to customer preferences • Relationship building – Adding Value • Product promotion and sales – Identify your audience – Provide useful content – Engage in conversation • Corporate Reputation Management – Your brands personality. – A live person
  18. 18.  Events  Webinars  Speaking engagents  Podcasts  Live events  Training  New Product  Book  Blog content  Product Info  Company News  Leverage twitter traffic to other locations  FB  Linked In  Google +  Website  Promote yourself  Lending a hand  How can I help you. Give value back to your audience
  19. 19.  140 characters to per message  Hashtags(#) to track messages  Use @ symbol for replies  Use D, followed by account name to send direct message to someone  Use “RT @accountname: ” followed by quote to retweet someone’s tweet  Like a tweet
  20. 20.  Listen to what is going on and use it as a market research tool  Observe  Tweet
  21. 21.  Lifespan of tweet 30 sec.  Share multiple times cause same people won’t see it  Schedule content out every few hours  Use hashtags
  22. 22.  B2B  Use links and photos  Add friends  Create hangouts
  23. 23.  Linking picture and video content with your brands story and culture  Have a central theme  Photos must be visually appealing  Content must give people reason to follow  New items  Sneak Peaks  Behind the scenes  Special deals
  24. 24.  Get app  Take photo with camera (not thru app)  Enhance photos  Upload with hashtags  Engage with users  Like photos  Repost content  Comment  Through posting, post on other channels  Facebook page  Twitter  Tumblr
  25. 25.  Use these on printed material  Brochures  Print ads  Business cards  Rack cards  Signs  Direct QR code to  Video  Facebook  Twitter  Contest
  26. 26.  Twitter  Hootsuite  Tweetdeck  Dlvr.it  Postplanner for Facebook – schedule and content ideas for Facebook. (to schedule and curate there is a fee)  Social Crawlytics – where content does best on each network  Keywords – Google Adwords Keywords
  27. 27. Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30 minutes.
  28. 28. Free – limited to 3 searches per day
  29. 29. Wine Tastings, Education & Consulting Social Media Consulting for Small Business www.HudsonValleyWineGoddes.com hvwinegoddess@gmail.com 845-206-9463

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