The Science Museum London aims to reach 1 million people annually through informal learning experiences. It provides various outreach programs - including school shows, workshops, and storytelling - to deliver high-impact, high-quality educational content to a wide range of clients in an engaging and memorable way. Evaluation of these outreach efforts focuses on the number of bookings, commercial success, and positive feedback received about inspiring audiences and conveying scientific information in an entertaining manner.

1. Science Museum London

2. Learning
• Informal Learning
• Aim to reach 1 million people through live sessions per
year
• Life-Enhancing experiences

3. Outreach
• High-impact, High-quality, Commercially viable
• School Shows
• Theatre Shows
• Workshops
• Storytelling
• Teambuilding
• Interactive stands
• Communication
skills

4. School Shows and Workshops

5. Interactive Festival Tent and Show

6. Science Museum Live on Tour

7. Teachers Courses and Resources
• Follow up resources
• Teacher courses

8. Guiding Principles
IPSOS Mori (2011) Research-
Attitudes to science formed at school
Life-Enhancing
• Engaging
• Memorable
• Inspiring

9. Clients
Prisons
Hospitals
Music festivals
Science Festivals
Schools
Theatres
Libraries
Businesses
International Outreach
Weddings

10. Evaluation
• Number of bookings and repeat bookings
• Commercial success
• Feedback from public and press reviews
• Feedback from sample schools
‘Presenters were able to convey tricky information in a
very entertaining manner’ Teacher
‘A thoroughly enjoyable afternoon. Actually forgot
where I was’ Inmate, Holloway Prison

11. Lessons Learnt
• Balance education and entertainment
• Important to match delivery style to subject and audience
• Don’t become school
• Quality
• Same product,
variety of clients

12. Ambitions
• Use objects on outreach
• Connect scientists to young people
• Scientific literacy