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Bringing the Social into Learning with
              Open Media



Andrew Law
Director Open Media
The Open University, UK
Overview


    •  What is The Open University (OU)?
    •  What is Open Media?
    •  How has it changed over 40 years?
        •  Public and open content
        •  iSpot and SocialLearn
    •  Key lessons, themes and next
       steps.
What is the Open University (UK)

    •  Supported, Distance Education
    •  Scale
    •  Quality
    •  Open
Scale


  8,800                                 15,700




                                4,200



                             3,400

                                                 167,000
                                         8,400

            6,300

Student headcount, 2009/10
Quality

                                                                                       Russell Group
                               175
                                                                                       1994 Group
                                                                                       University Alliance
                                                                                       Million+ Group
                                                                                       Other
                               150                                                        Open University
2008 National Student Survey




                               125




                               100




                                75




                                     1.00      1.50        2.00       2.50      3.00
                                            2008 Research Assessment Exercise
Open


•  No Barriers
•  Support the Community
•  Open Media
Open Media: Our Charter
Open Media: Paths into Learning




        Free, public, educational materials
Paths: First Steps



                     Science at the OU
Paths: First Steps
Paths: Anywhere, anytime, mobile



                            Science at the OU
Paths: Anywhere, anytime, mobile



                            Science at the OU
Paths: Anywhere, anytime, mobile
Paths: Discover, share, rate, comment
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey



                            Science at the OU
Paths: An Example Journey
Paths: An Example Journey



                        Science at the OU
Lessons for OU: Content
Lessons for OU: Content

  ‘Ontological and Semantic Analytic Framework for
  Conceptualising Bio-systems Functionality’

                       or
              ‘The Meaning of Life’
Lessons for OU: Content

 discoverable
 targeted
 concrete offer
Lessons for OU: Content

 discoverable     anytime
 targeted         anywhere
 concrete offer   mobile
Lessons for OU: Content

 discoverable     anytime    rate
 targeted         anywhere   share
 concrete offer   mobile     comment
Lessons for OU: Content

 discoverable     anytime            rate
 targeted         anywhere           share
 concrete offer   mobile             comment




                  Exploiting the social layer
Next Steps: Content

     •  Data - Making Data Engaging
Next Steps: Content

     •  Data - Making Data Engaging
     •  Linked Data – Developing New Services
Next Steps: Content

     •  Data - Making Data Engaging
     •  Linked Data – Developing New Services
     •  YouTube – Linking Up and Participating
Next Steps: Content

     •  Data - Making Data Engaging
     •  Linked Data – Developing New Services
     •  YouTube – Linking Up and Participating


  CHALLENGE:
  Exploiting the social for awareness
  but ... are we being ‘social’ in our open learning?
Next Steps: Participation
Next Steps: Networks



                       •  Millions	
  interested	
  in	
  nature	
  
                       •  Large	
  audiences	
  watch	
  
                          nature	
  TV	
  programmes	
  
                       •  Vast	
  wealth	
  of	
  OERs	
  on	
  
                          nature	
  
                       •  Existing	
  Communities	
  
                       •  How	
  can	
  we	
  engage?	
  
Next Steps: Networks



                       Science at the OU
Take a photo
Social
Network
 Status



 Domain
 Expert
Reputation
•  12,500 registered users
•  150,000 unique visitors

•  60,000 observations and 100,000 images of

•  5,753 taxa; 4,421 (77%) at species level

•  96% observations have received a name
•  Non-OU publishing model - UGC
•  Catalyst around subject passion

•  Exploits the strengths of existing communities

•  Exploits technical features of network (reputation)

•  Reputation as a proxy for learning achievement?

•  Prone for mobile
Reputation received against reputation given for Invertebrates,
log-log plot, showing fitted power law (dotted line) with exponent
                      0.345 and R2 = 0.62.
Next Steps with iSpot
 •  Mobile
 •  iSpot Nature, History, Art?
 •  But Spotting = Learning?      Science at the OU


 •  iSpot Philosophy?
                                             SHARE    HISTORY

OU CHALLENGE:
Subject agnostic?
Features of SN can we exploit?
Next Steps: Networks with Paths




Interested in Social Learning which is .... AND

•  Ubiquitous and Open      •  Content Connecting
•  Content Agnostic         •  Crowd/Group Powered
•  Subject Agnostic         •  Reputation Tempered
•  Catalyses Discussion     •  Catalyses Progression
•  Socially Powered         •  Analytics Powered
Next Steps: Networks with Paths

A social learning layer supporting progression
        on paths with any open media
User Profile
Use and Build Paths
Use and Build Paths




       screencast
Social Media Tools
Analytics and Recommend
Open, Recommend, Reputation.




       ?
Open, Recommend, Reputation.




       ?
Open, Recommend, Reputation.




       ?
Open, Recommend, Reputation.


    Alec                  George


                  ?




Patricia
Open, Recommend, Reputation.


    Alec                  George


                  ?




Patricia                     Andrew
Open, Recommend, Rep


•  Paths: Looking at overlaps, linked data and analytics

•  Recommendations: Can we close gaps, show new?

•  Reputation: Add to analytics to aid recommendations?

•  It’s open to content – but is it everywhere?
Open and Ubiquitous
Open and Ubiquitous
Open and Ubiquitous




                      screencast
Next Steps: Networks with Paths




Is it real (yes), does it work (yes), is it effective (pilots) BUT
                                            ....

 •  Ubiquitous and Open        •  Content Connecting
 •  Content Agnostic           •  Crowd/Group Powered
 •  Subject Agnostic           •  Reputation Tempered
 •  Catalyses Discussion       •  Catalyses Progression
 •  Socially Powered           •  Analytics Powered
open.ac.uk/openlearn/


openlearn.open.ac.uk/


data.open.ac.uk


@OpenUniversity
http://www.ispot.org.uk/
d.j.clow@open.ac.uk
@dougclow
http://dougclow.wordpress.com
Blog:
open.ac.uk/sociallearn

Introduction:
sociallearn.open.ac.uk
Future Learning at the Open University?

    •  Scale      Social Learning
    •  Quality    •  Facilitated by machine
    •  Open       •  Powered by people
Bringing the Social into Learning with
Open Media


    Thanks to the following:

    iSpot Team:
      Especially Doug Clow, Jonathan Silvertown

    Social Learn Team:
      Especially Simon Buckingham-Shum,
      Mark Glaister and Rebecca Ferguson


                  THANKYOU

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Bringing the Social into Learning with Open Media