We showed people a documentary, radio trailer, and print ad and had them complete a questionnaire about what they thought. We recorded them watching and took pictures. The questionnaire asked if they understood the documentary, what they enjoyed most, what could change, if it was easy to watch, how it compared to other documentaries, if the ad attracted them to watch, if they would improve anything, if the ad was eye-catching, if the radio ad made them want to watch and why, if the music fit the documentary's subject, and if all three products made them want to watch and why.