Scaling at Namshi @ Seamless Ecommerce Dubai 2017

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A very short, non-technical presentation on some of the practices we adopted while growing Namshi to be the largest fashion e-tailer in the Middle East.

Retail

Scaling @
Alessandro Nadalin - CTO @ Namshi.com

Scaling @
Alessandro Nadalin - CTO @ Namshi.com
Started off as desktop only

Scaling @
Alessandro Nadalin - CTO @ Namshi.com
Started off as desktop only
Largest fashion e-retailer in gcc

Scaling @
Alessandro Nadalin - CTO @ Namshi.com
Started off as desktop only
Largest fashion e-retailer in gcc
3/350 employees

Scaling @
Alessandro Nadalin - CTO @ Namshi.com
EBITDA 10M AED (FY 2016)

Scaling @
Alessandro Nadalin - CTO @ Namshi.com
EBITDA 10M AED (FY 2016)
1.6M orders (FY 2016)

Scaling @
Alessandro Nadalin - CTO @ Namshi.com
EBITDA 10M AED (FY 2016)
1.6M orders (FY 2016)
+25% net revenue YoY

“Adding
manpower to a
late project
makes it later”
Frederick Brooks
https://en.wikipedia.org/wiki/The_Mythical_Man-Month

“Innovation is
saying ‘no’ to
1.000 things”
Steve Jobs

“So what do you do with all
these requests [...]?”

“Just read them and
then throw them away.”
http://gettingreal.37signals.com/ch05_Forget_Feature_Requests.php

The pareto principlehttps://en.wikipedia.org/wiki/Vilfredo_Pareto

-Web push notifications
-Traditional server side app
-Cross device wishlist

+20% conversion rate
-15% bounce rate
+50% avg session duration

if item.discounted = false
and voucher = ‘EID30’:
return item.price * 70/100

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Scaling at Namshi @ Seamless Ecommerce Dubai 2017

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