Catch Matrix Pages is an SEO program that focuses on capturing long tail traffic for companies with over 10,000 products. initiative that

1. Matrix
Pages
​ Increase
revenue
by
filling
long-­‐tail
keyword
gaps

2. 2
+ 30
Minutes
(p.
15)
+ 5
Weeks
(p.
16)
+ Partner
with
Us
(p.
17)
+ Testimonials
(p.
19)
+ About
Us
(p.
20)
+ Other
Services
(p.
21)
TABLE
OF
CONTENTS
+ Best
Practices
(p.
8)
+ Unique
Content
(p.
9)
+ Re-­‐Merchandize
(p.
10)
+ Parallel
SEO
(p.
11)
+ Results
(p.
12)
+ Revenue
Share
(p.
13)
​ Matrix
Pages
​ Implement
02
03
+ The
Long
Tail
(p.
4)
+ Long
Tail
SEO
(p.
5)
+ The
Solution
(p.
6)
01
​ The
Challenge
​ Reference

3. 3
​ The
Challenge
+ The
Long
Tail
+ Long
Tail
SEO
+ The
Solution)

4. 4
The
Long
Tail
​ 01
There are millions of keywords and phrases that searchers use to find the
products you carry. Many of these phrases are rarely searched and highly
specific, but all together they represent significant volume of clicks and sales.
These specific, less-searched phrases are known as long-tail keywords.
General, high volume "head keywords" represent about 80% of your searches
and "long-tail keywords" represent the last 20%.
Long
Tail
Keywords
Generic
Specific
Low
Frequency
High
Frequency
Head
Keywords

5. 5
Long
Tail
SEO
​ 01
​ Good SEO, according to Google, is clear, relevant and unique website
content, placed in the right areas of the page. The challenge is scaling these
best practices over tens and hundreds of thousands of SKUs. Many of our
clients have said the technical requirements needed for this kind of
optimization made attracting consistent long tail organic traffic feel out of
reach. They felt that without the right content, they lost long tail searches to
their bigger or sometimes, more nimble, competitors.
Hey Google!
We have
’red wool tube socks
with stripes and
free shipping’
?
Hey Google!
We have ‘
‘the best black
under armour for
cheap’
Hey Google!
We have ‘
‘Fuel Tank for 1978
Ford Pinto’
Hey Google!
We have ‘
‘best boss in the
world ceramic mug
in Tucson Arizona’
Hey Google!
We have
‘wilson pre-oiled
baseball mitt for
firstbaseman’
Hey Google!
We have
‘options for ladies
t-shirts with
bunnies on them’
Hey Google!
We have
‘27 Inch Trek Bike
with Shimano Parts’

6. 6
Hey Google!
We have
‘Porsche Carbon
Fiber Spoiler’
The
Solution
​ 01
​ Introducing Catch Matrix Pages, a scalable solution to optimize for long tail
keywords that adheres strictly to Google Webmaster Tools’ best practices.
- 100,000+ New keywords
- We don’t modify your site or SEO teams and strategies
- Pay for Performance
- 30 Minutes of IT Time
Hey Google!
We have
‘Sony Mini
Projector cord’
Hey Google!
We have
‘used ship crane
for dock load’

7. 7
​ Matrix
Pages
+ Best
Practices
+ Unique
Content
+ Re-­‐Merchandize
+ Parallel
SEO
+ Results
+ Revenue
Share

8. 8
Best
Practices
​ 02
​ Matrix Pages are individual custom pages that we create and host for you, integrated
with your shopping cart, merchandizing your products according to long tail search
terms. The pages display a clear H1, URL, title tag, and unique text written by our
team. This text is written by us for your website, with details relevant to the page
inserted dynamically. Each page uses basic SEO principles to make your products
findable, our expertise comes in scaling those principles for you.
Client
Page
Matrix
Page
Index
Pages
for
Canon
SLR
Digital
Cameras

9. 9
Unique
Content
​ 02
​ Each Matrix Page contains unique content that our team writes from scratch, this
includes FAQ’s and company information, and dynamically inserted information that
is pertinent to the items being displayed. This content is relevant information written
for the user displayed in a way that search engines like.

10. 10
Re-­‐Merchandize
​ 02
​ The products are re-merchandized on the pages by matching brand, category and
attribute data to create new pages that optimize for different combinations of the
product data to create our ‘Catch Pairings’. Also we comb through your feed to find
alternate ways that your products may be searched, to create our ‘Catch Synonyms’.
These pairings and synonyms help fill in the keyword gaps your products should rank
for but don’t.
Category
Sub-­‐Category
Brand
Attribute
#1
Attribute
#2
Category
Sub-­‐Category
Brand
Attribute
#1
Attribute
#2
Right-­‐Handed
Brown
Baseball
Gloves
Baseball
Gloves
First
Base
Wilson
Right
Handed
Brown
Baseball
Gloves
First
Base
Wilson
Right
Handed
Brown
Baseball
Mitts
Catch
Pairings
Catch
Synonyms

11. 11
Parallel
SEO
​ 02
​ Matrix Pages is a tool that works concurrent to your existing SEO programs and
teams. It doesn’t replace any of your pages or strategies. We harness the best of
what you have already done, with the best that we have done to optimize for long-
tail search and drive results, helping you round out your online marketing strategy
without increasing your workload.
Other
SEO
BASEBALL
GLOVES
Hey Google!
We have
‘wilson pre-oiled
baseball mitt for
firstbaseman’
Matrix
Pages

12. 12
​ 02
contrast
inverted
microscope
cj6-­‐w4-­‐1000
jackson
m6t22kb
ubiquiti
am-­‐m521-­‐60-­‐ac
combustion
analyzer
kit
blackbourn
card
flip
chart
automobile
laptop
mounts
samsung
gsm
handset
sim
campbell
193-­‐5683215
4417r
universal
centrifuges
sc
eb
dissinfectant
sprayer
95-­‐324
pederson
speculum
samsung
un65hu9000fxza
95-­‐324
pederson
speculum
item
mfr.
model
#
0024-­‐8523
esico
pe370020
heating
element
laird
technologies
tra6927m3pb-­‐ts1
phase
contrast
inverted
microscope
vwr
billy
goat
hose
kit
4
in
x
8
ft
hose
–
891125
disposable
hood,
serged,
universal,
pk
100
old
new
Sales
​ Throughout the six years of the
Matrix Pages, our partners have
seen an increase in sales of between
5 and 30 percent from the new
traffic created by the pages.
​ On average 95% of the keywords
that Matrix Pages rank for are brand
new keywords that your business has
never ranked for before. Get new
traffic without cannibalizing existing
rankings you already have.
Results
Keywords
0
50
100

13. 13
Revenue
Share
​ 02
​ With revenue share, we tie our success to yours. We only make money when when
we increase your revenue. To maintain quality, there is a small $5000 setup fee to
begin the program, and then after that, you will only be charged a 10% commission
of the sales we bring you. There are absolutely no hidden fees, and you can request
changes to the pages free of charge at anytime. We are so confident in the success
of the Matrix Pages, that if after 120 days, you are not satisfied with the progress, we
will give you a full refund of the setup fee.
10%
Commission
$5000
Setup Fee
Full
Refund
Guarantee
No Hidden
Fees

14. 14
​ Implement
+ 30
Minutes
+ 5
Weeks
+ Partner
With
Us
+ )

15. 15
​ 03
​ 03
30
Minutes
Implementing Catch Matrix Pages only takes 30 Minutes of IT time for your team,
the rest of the work is on us. You give us access to your data feed and create a
subdomain, and our programmers will get to work building your long tail optimized
pages. After we have code the pages and optimize the data feed, you review the
site before launch. We make changes to the pages for you anytime free of charge.

16. 16
​ 03
​ 03
Five
Weeks
to
New
Traffic
and
Sales
5
Weeks
Once we have received your data feed, we begin production to bring you new traffic
and sales within five weeks.
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5
We
Analyze/
Optimize
Data
Feed
We
Create
Matrix
Pages
You
Review
Pages
We
make
Refinements
Sales
Begin
We
Submit
Pages
to
Search
Engines

17. 17
Let Catch equip you with the tools
you need to increase your sales
through long tail keywords.
​ 03
demo@catchmarketingservices.com
+1.323.647.5054
www.catchmarketingservices.com
Request
a
free
demo
today

18. 18
​ Reference
+ Testimonials
+ About
Us
+ Other
Services
+ )

19. 19
​ "Catch
Marketing
had
a
huge
impact
on
the
success
of
Interstateplastics.
They
have
completed
a
full
web
site/
backend
redesign
and
have
managed
site
changes
and
PPC
campaigns
for
us
since
2008.
We
are
so
grateful
for
the
service
they
provide
us,
and
it
is
an
absolute
joy
to
work
with
them.
I
offer
my
sincerest
gratitude
for
their
services!”
​ Stephen
Sowinski
-­‐
Interstate
Plastics
Testimonials
​ "I've
had
the
honor
of
working
with
Catch
Marketing
for
years.
They
are
honest,
data-­‐driven
and
service-­‐oriented.
Their
hard
work
and
expertise
have
helped
us
increase
sales
and
eliminate
wasteful
spending
in
all
our
paid
search,
retargeting
and
comparison
shopping
engine
campaigns.
They
are
mindful
of
and
can
quickly
adapt
to
ever-­‐evolving
industry
trends
and
have
helped
us
identify
new
areas
of
growth
many
times
over.”
​ Jeff
Johnston
–
MarineDepot.com
/
Petstore.com
​ "We
have
worked
with
Catch
Marketing
since
2006:
8
years!
Catch
helps
us
manage
our
PPC
spend
on
a
regular
basis.
They
had
a
key
role
in
growing
our
business
all
the
way
to
our
late
acquisition
by
Rakuten.
Vincent
is
a
data/SQL
master,
we
absolutely
enjoy
working
with
him!”
Celine
Gerakin
–
Ebates.com

20. 20
Catch Marketing Services is a customer-centric full service internet marketing
firm that exists to help business improve their online presence and make lasting
connections with customers.
For over 8 years, we have been helping businesses grow with effective data
driven online marketing strategies, during this time, we have driven over 300
million dollars in revenue for our clients.
Catch Marketing Services makes its home in beautiful San Francisco.
About
Us

21. 21
Other
Services
For
more
information
about
any
of
these
services
contact
us
at:
+1
323.647.5054
-­‐
info@catchmarketingservices.com
SEO
Consulting
Show
up
organically
for
keywords
you
want
to
show
up
for.
Free
Consultation
Pay-­‐Per-­‐Click
We
get
you
the
return
you
want
by
optimizing
at
the
SKU
level
Free
30
Day
Trial
Google
Shopping
Our
customers
experience
an
average
of
50%
increase
in
ROI
Free
30
Day
Trial
Systems
Build/Manage
an
e-­‐commerce
platform
that
meets
your
needs
Free
Consultation
Mini
Sites
Target
specific
countries,
industries
or
product
lines
to
reach
new
customers
looking
for
your
products
Other
Have
an
internet
marketing
need?
We
can
help,
or
at
the
very
least
point
you
in
the
right
direction.