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Catch Matrix Pages - Overview
- 1. Matrix Pages Increase revenue by filling long-‐tail keyword gaps
- 2. 2 + 30 Minutes (p. 15) + 5 Weeks (p. 16) + Partner with Us (p. 17) + Testimonials (p. 19) + About Us (p. 20) + Other Services (p. 21) TABLE OF CONTENTS + Best Practices (p. 8) + Unique Content (p. 9) + Re-‐Merchandize (p. 10) + Parallel SEO (p. 11) + Results (p. 12) + Revenue Share (p. 13) Matrix Pages Implement 02 03 + The Long Tail (p. 4) + Long Tail SEO (p. 5) + The Solution (p. 6) 01 The Challenge Reference
- 3. 3 The Challenge + The Long Tail + Long Tail SEO + The Solution)
- 4. 4 The Long Tail 01 There are millions of keywords and phrases that searchers use to find the products you carry. Many of these phrases are rarely searched and highly specific, but all together they represent significant volume of clicks and sales. These specific, less-searched phrases are known as long-tail keywords. General, high volume "head keywords" represent about 80% of your searches and "long-tail keywords" represent the last 20%. Long Tail Keywords Generic Specific Low Frequency High Frequency Head Keywords
- 5. 5 Long Tail SEO 01 Good SEO, according to Google, is clear, relevant and unique website content, placed in the right areas of the page. The challenge is scaling these best practices over tens and hundreds of thousands of SKUs. Many of our clients have said the technical requirements needed for this kind of optimization made attracting consistent long tail organic traffic feel out of reach. They felt that without the right content, they lost long tail searches to their bigger or sometimes, more nimble, competitors. Hey Google! We have ’red wool tube socks with stripes and free shipping’ ? Hey Google! We have ‘ ‘the best black under armour for cheap’ Hey Google! We have ‘ ‘Fuel Tank for 1978 Ford Pinto’ Hey Google! We have ‘ ‘best boss in the world ceramic mug in Tucson Arizona’ Hey Google! We have ‘wilson pre-oiled baseball mitt for firstbaseman’ Hey Google! We have ‘options for ladies t-shirts with bunnies on them’ Hey Google! We have ‘27 Inch Trek Bike with Shimano Parts’
- 6. 6 Hey Google! Wehave ‘Porsche Carbon Fiber Spoiler’ The Solution 01 Introducing Catch Matrix Pages, a scalable solution to optimize for long tail keywords that adheres strictly to Google Webmaster Tools’ best practices. - 100,000+ New keywords - We don’t modify your site or SEO teams and strategies - Pay for Performance - 30 Minutes of IT Time Hey Google! We have ‘Sony Mini Projector cord’ Hey Google! We have ‘used ship crane for dock load’
- 7. 7 Matrix Pages + Best Practices + Unique Content + Re-‐Merchandize + Parallel SEO + Results + Revenue Share
- 8. 8 Best Practices 02 MatrixPages are individual custom pages that we create and host for you, integrated with your shopping cart, merchandizing your products according to long tail search terms. The pages display a clear H1, URL, title tag, and unique text written by our team. This text is written by us for your website, with details relevant to the page inserted dynamically. Each page uses basic SEO principles to make your products findable, our expertise comes in scaling those principles for you. Client Page Matrix Page Index Pages for Canon SLR Digital Cameras
- 9. 9 Unique Content 02 EachMatrix Page contains unique content that our team writes from scratch, this includes FAQ’s and company information, and dynamically inserted information that is pertinent to the items being displayed. This content is relevant information written for the user displayed in a way that search engines like.
- 10. 10 Re-‐Merchandize 02 The productsare re-merchandized on the pages by matching brand, category and attribute data to create new pages that optimize for different combinations of the product data to create our ‘Catch Pairings’. Also we comb through your feed to find alternate ways that your products may be searched, to create our ‘Catch Synonyms’. These pairings and synonyms help fill in the keyword gaps your products should rank for but don’t. Category Sub-‐Category Brand Attribute #1 Attribute #2 Category Sub-‐Category Brand Attribute #1 Attribute #2 Right-‐Handed Brown Baseball Gloves Baseball Gloves First Base Wilson Right Handed Brown Baseball Gloves First Base Wilson Right Handed Brown Baseball Mitts Catch Pairings Catch Synonyms
- 11. 11 Parallel SEO 02 MatrixPages is a tool that works concurrent to your existing SEO programs and teams. It doesn’t replace any of your pages or strategies. We harness the best of what you have already done, with the best that we have done to optimize for long- tail search and drive results, helping you round out your online marketing strategy without increasing your workload. Other SEO BASEBALL GLOVES Hey Google! We have ‘wilson pre-oiled baseball mitt for firstbaseman’ Matrix Pages
- 12. 12 02 contrast inverted microscope cj6-‐w4-‐1000 jackson m6t22kb ubiquiti am-‐m521-‐60-‐ac combustion analyzer kit blackbourn card flip chart automobile laptop mounts samsung gsm handset sim campbell 193-‐5683215 4417r universal centrifuges sc eb dissinfectant sprayer 95-‐324 pederson speculum samsung un65hu9000fxza 95-‐324 pederson speculum item mfr. model # 0024-‐8523 esico pe370020 heating element laird technologies tra6927m3pb-‐ts1 phase contrast inverted microscope vwr billy goat hose kit 4 in x 8 ft hose – 891125 disposable hood, serged, universal, pk 100 old new Sales Throughout the six years of the Matrix Pages, our partners have seen an increase in sales of between 5 and 30 percent from the new traffic created by the pages. On average 95% of the keywords that Matrix Pages rank for are brand new keywords that your business has never ranked for before. Get new traffic without cannibalizing existing rankings you already have. Results Keywords 0 50 100
- 13. 13 Revenue Share 02 Withrevenue share, we tie our success to yours. We only make money when when we increase your revenue. To maintain quality, there is a small $5000 setup fee to begin the program, and then after that, you will only be charged a 10% commission of the sales we bring you. There are absolutely no hidden fees, and you can request changes to the pages free of charge at anytime. We are so confident in the success of the Matrix Pages, that if after 120 days, you are not satisfied with the progress, we will give you a full refund of the setup fee. 10% Commission $5000 Setup Fee Full Refund Guarantee No Hidden Fees
- 14. 14 Implement + 30 Minutes + 5 Weeks + Partner With Us + )
- 15. 15 03 03 30 Minutes ImplementingCatch Matrix Pages only takes 30 Minutes of IT time for your team, the rest of the work is on us. You give us access to your data feed and create a subdomain, and our programmers will get to work building your long tail optimized pages. After we have code the pages and optimize the data feed, you review the site before launch. We make changes to the pages for you anytime free of charge.
- 16. 16 03 03 Five Weeks to New Traffic and Sales 5 Weeks Once we have received your data feed, we begin production to bring you new traffic and sales within five weeks. WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 We Analyze/ Optimize Data Feed We Create Matrix Pages You Review Pages We make Refinements Sales Begin We Submit Pages to Search Engines
- 17. 17 Let Catch equipyou with the tools you need to increase your sales through long tail keywords. 03 demo@catchmarketingservices.com +1.323.647.5054 www.catchmarketingservices.com Request a free demo today
- 18. 18 Reference + Testimonials + About Us + Other Services + )
- 19. 19 "Catch Marketing had a huge impact on the success of Interstateplastics. They have completed a full web site/ backend redesign and have managed site changes and PPC campaigns for us since 2008. We are so grateful for the service they provide us, and it is an absolute joy to work with them. I offer my sincerest gratitude for their services!” Stephen Sowinski -‐ Interstate Plastics Testimonials "I've had the honor of working with Catch Marketing for years. They are honest, data-‐driven and service-‐oriented. Their hard work and expertise have helped us increase sales and eliminate wasteful spending in all our paid search, retargeting and comparison shopping engine campaigns. They are mindful of and can quickly adapt to ever-‐evolving industry trends and have helped us identify new areas of growth many times over.” Jeff Johnston – MarineDepot.com / Petstore.com "We have worked with Catch Marketing since 2006: 8 years! Catch helps us manage our PPC spend on a regular basis. They had a key role in growing our business all the way to our late acquisition by Rakuten. Vincent is a data/SQL master, we absolutely enjoy working with him!” Celine Gerakin – Ebates.com
- 20. 20 Catch Marketing Servicesis a customer-centric full service internet marketing firm that exists to help business improve their online presence and make lasting connections with customers. For over 8 years, we have been helping businesses grow with effective data driven online marketing strategies, during this time, we have driven over 300 million dollars in revenue for our clients. Catch Marketing Services makes its home in beautiful San Francisco. About Us
- 21. 21 Other Services For more information about any of these services contact us at: +1 323.647.5054 -‐ info@catchmarketingservices.com SEO Consulting Show up organically for keywords you want to show up for. Free Consultation Pay-‐Per-‐Click We get you the return you want by optimizing at the SKU level Free 30 Day Trial Google Shopping Our customers experience an average of 50% increase in ROI Free 30 Day Trial Systems Build/Manage an e-‐commerce platform that meets your needs Free Consultation Mini Sites Target specific countries, industries or product lines to reach new customers looking for your products Other Have an internet marketing need? We can help, or at the very least point you in the right direction.