Discorso per un Polo Italiano per la Internet degli Oggetti.
... Ripensare gli oggetti di ogni giorno, così come avvenne con l’avvento della plastica, e riformarli perché siano adeguati al futuro nel quale desideriamo vivere. Questa è l’opportunità che l’Italia -più di tanti altri sistemi e Paesi- è tagliata per affrontare.
Ogni oggetto dovrebbe avere una storia. Una storia del suo passato (materiali, luoghi di produzione, istruzioni) e del suo futuro (differenziazione, smontaggio, riciclo). Ogni oggetto dovrebbe sapere attivamente qualcosa di sé (essere senziente o almeno conoscere il tempo ed il luogo del proprio uso), essere connesso (non importa se always on, passivamente o attivamente, ma tutto deve poter comunicare), saper essere sociale (ovvero appartenere a noi umani in quanto parte della nostra rete digitale e sociale, sedimentando le interazioni con i propri utilizzatori).
Questa enorme necessità di ripensare gli oggetti anche più semplici, reinventa la progettualità stessa e pone il settore artigianale, piccolo manifatturiero, come un potenziale protagonista.
La Intenet degli Oggetti non è una semplice storia di tecnologie, bensì l’opportunità di creare una “nuvola” di nicchie.
La casa connessa tra mito e reali applicazioni - Stefano Solzi [ GGDBrescia5 ...Girl Geek Dinners Brescia
Presentazione di Stefano Solzi - dell'azienda Feel3 - sui temi di smart home, domotica e device integrati in una casa connessa in occasione dell'evento #GGDBrescia5 - Internet of Things del 19 giugno 2014
Discorso per un Polo Italiano per la Internet degli Oggetti.
... Ripensare gli oggetti di ogni giorno, così come avvenne con l’avvento della plastica, e riformarli perché siano adeguati al futuro nel quale desideriamo vivere. Questa è l’opportunità che l’Italia -più di tanti altri sistemi e Paesi- è tagliata per affrontare.
Ogni oggetto dovrebbe avere una storia. Una storia del suo passato (materiali, luoghi di produzione, istruzioni) e del suo futuro (differenziazione, smontaggio, riciclo). Ogni oggetto dovrebbe sapere attivamente qualcosa di sé (essere senziente o almeno conoscere il tempo ed il luogo del proprio uso), essere connesso (non importa se always on, passivamente o attivamente, ma tutto deve poter comunicare), saper essere sociale (ovvero appartenere a noi umani in quanto parte della nostra rete digitale e sociale, sedimentando le interazioni con i propri utilizzatori).
Questa enorme necessità di ripensare gli oggetti anche più semplici, reinventa la progettualità stessa e pone il settore artigianale, piccolo manifatturiero, come un potenziale protagonista.
La Intenet degli Oggetti non è una semplice storia di tecnologie, bensì l’opportunità di creare una “nuvola” di nicchie.
La casa connessa tra mito e reali applicazioni - Stefano Solzi [ GGDBrescia5 ...Girl Geek Dinners Brescia
Presentazione di Stefano Solzi - dell'azienda Feel3 - sui temi di smart home, domotica e device integrati in una casa connessa in occasione dell'evento #GGDBrescia5 - Internet of Things del 19 giugno 2014
Giovanni Moriani, Angelo Scuri - Innovating and shortening distances: complet...OpenKnowledge srl
Designed for the Bank Industry, the innovative “virtual operator” store aimed at the selling of products and advice through remote management tools, it opens the market: Insurance, Telecommunications, P.A., Utilities etc. A new concept that allows you to completely and safely approach the customers effectively, reduce costs and innovate the distribution model.
LapTime Club: the first idea generation community for Motorsport OpenKnowledge srl
Laptime Club is the first innovation community for Motorsport. It is inspired by the social innovation trend and its goal is to generate new ideas in our field. The community has been addressed to a high technical profile audience and it has been designed to help developing new products and services to be useful and efficient to racing world. Initial focus has been on Wintax: data analysis tool from Magneti Marelli Motorsport capable to help Race Engineers to match data information with driver performance feeling and vehicle reliability check. Traditional innovation process was limited to customers inspiration and our own selection criteria. We count on a social model to increase number of ideas, benefit from other fields where performance is a must and review our internal decisional and collaborative process guiding our technical and business choices.
Gerard Puccio - Creativity Matters: why creativity is a Business Essentials a...OpenKnowledge srl
A recent IBM global survey of executives identified creativity as one of the most crucial skills in today’s turbulent business climate. In the innovation age it is no longer possible for organizations to survive strictly through continuous improvement and cost cutting strategies. And because unprecedented levels of change define life in the 21st century, many now agree that creative thinking is an essential leadership skill. The purpose of this keynote session is to challenge the widely held belief that you are either born creative or your not, and instead demonstrate how creative thinking can be enhanced. The goal of the session is to challenge participants to think more creatively about themselves and their organizations
Remo Ponti - Do or do not, there is no try: How to set up a Social Enterprise...OpenKnowledge srl
L'introduzione di strumenti "Enterprise 2.0" in una banca è un'operazione delicata e pericolosa. Questa presentazione ripercorre il cammino compiuto nell'ambito della INTRANET dal 2006 al 2014 soffermandosi sui casi di successo ma anche su quelli meno fortunati, con l'obiettivi di fornire qualche utile indicazione a chi volesse intraprendere questo percorso di ... sopravvivenza!
Lee Bryant - Grow your own organizational structure: New forms made possible ...OpenKnowledge srl
This talk will look at way social technology opens up new possibilities for organisational design and structure within mature companies, and how we can learn from new models and new management thinking to create more agile, autonomous organisations that are more innovative but cheaper to run
Giovanni Moriani, Angelo Scuri - Innovating and shortening distances: complet...OpenKnowledge srl
Designed for the Bank Industry, the innovative “virtual operator” store aimed at the selling of products and advice through remote management tools, it opens the market: Insurance, Telecommunications, P.A., Utilities etc. A new concept that allows you to completely and safely approach the customers effectively, reduce costs and innovate the distribution model.
LapTime Club: the first idea generation community for Motorsport OpenKnowledge srl
Laptime Club is the first innovation community for Motorsport. It is inspired by the social innovation trend and its goal is to generate new ideas in our field. The community has been addressed to a high technical profile audience and it has been designed to help developing new products and services to be useful and efficient to racing world. Initial focus has been on Wintax: data analysis tool from Magneti Marelli Motorsport capable to help Race Engineers to match data information with driver performance feeling and vehicle reliability check. Traditional innovation process was limited to customers inspiration and our own selection criteria. We count on a social model to increase number of ideas, benefit from other fields where performance is a must and review our internal decisional and collaborative process guiding our technical and business choices.
Gerard Puccio - Creativity Matters: why creativity is a Business Essentials a...OpenKnowledge srl
A recent IBM global survey of executives identified creativity as one of the most crucial skills in today’s turbulent business climate. In the innovation age it is no longer possible for organizations to survive strictly through continuous improvement and cost cutting strategies. And because unprecedented levels of change define life in the 21st century, many now agree that creative thinking is an essential leadership skill. The purpose of this keynote session is to challenge the widely held belief that you are either born creative or your not, and instead demonstrate how creative thinking can be enhanced. The goal of the session is to challenge participants to think more creatively about themselves and their organizations
Remo Ponti - Do or do not, there is no try: How to set up a Social Enterprise...OpenKnowledge srl
L'introduzione di strumenti "Enterprise 2.0" in una banca è un'operazione delicata e pericolosa. Questa presentazione ripercorre il cammino compiuto nell'ambito della INTRANET dal 2006 al 2014 soffermandosi sui casi di successo ma anche su quelli meno fortunati, con l'obiettivi di fornire qualche utile indicazione a chi volesse intraprendere questo percorso di ... sopravvivenza!
Lee Bryant - Grow your own organizational structure: New forms made possible ...OpenKnowledge srl
This talk will look at way social technology opens up new possibilities for organisational design and structure within mature companies, and how we can learn from new models and new management thinking to create more agile, autonomous organisations that are more innovative but cheaper to run
Smart society in Smart cities: lezioni per la PA e per i professionisti dell'...Marco Dal Pozzo
La cultura digitale dve andare di pari passo con quella teconologica. Questo significa intercettare i nuovi processi di comunicazione e saperne gestire i flussi e gli strumenti. Una nuova responsabilità per chi all'interno della PA lavora nella comunicazione e per chi nel mondo dell'informazione approfondisce i temi della nuova società e della comunicazione pubblica.
Forum PA, Roma 24 Maggio 2016
Marketing, Brand e Media: 5 anni per una vera rivoluzione!Claudio Gagliardini
Talkin' About a Revolution
Siamo prossimi ad una nuova e autentica rivoluzione, nel mondo dei media, della comunicazione e del marketing. Una svolta se possibile ancora più impattante dell’invenzione stessa di internet.
La rete sarà presto il campo di gioco privilegiato di “partite” che vedranno sempre più al centro gli individui e sempre più presente la tecnologia.
Quello che ci attende è una sorta di processo di ibridazione tra uomo e macchina, che ci consentirà di fare cose che fino ad oggi ritenevamo impossibili o al limite della fantascienza.
Con quali rischi e con quali prospettive per gli utenti e per le aziende?
Il valore del digitale | Quattro chiacchiere sulla ReteMatteo Troìa
Slide sull'introduzione ai corsi di informatica (di base e indirizzati ad internet e ai social network) che ho tenuto nel periodo di marzo - maggio 2014.
Progettare gli OGGETTI della prossima INTERNET (TEDx)Leandro Agro'
Gli oggetti che usamo non smetteranno di influenzarci e già oggi, device come iPad stanno riscrivendo il codice macchina dei digital nativi in modo drammaticamente diverso di come noi -da fanciulli- abbiamo potuto scrivere il nostro.
Evolversi dall’essere le conseguenze di ciò che usiamo -e che nell’era industriale non era mai pienamente a misura d’uomo- ad essere ciò che progettiamo, il che significa essere ciò che ambiamo a diventare. Essere consapevoli ed influenzare il modo in cui l’anima digitale del mondo viene progettata, ci aiuta non solo a vivere meglio oggi, ma anche ad affrontare le eventuali singolarità. Perchè non c’è mai stato un momento nella storia, un cui abbiamo avuto maggiore bisogno di conoscenza che oggi.
RE(ACT) Community: a platform for the #RAREvolutionOpenKnowledge srl
The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
More often than not, the investment in innovation fails to deliver the promised results. Everyone starts off excited. But after a while, we are all dressed up with nowhere to go. All paths up are different. Nevertheless, there’s a set of practices and principles that allow you to navigate through uncertainty faster in order to create value from ideas – starting today. In this session we will share with you how some of our forward-thinking customers are using innovation management to move their businesses forward.
B2B platform marketing strategy and inbound marketingOpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
The networks economy and the fourth industrial revolution - Enrica SighinolfiOpenKnowledge srl
WEF’s Founder, Klaus Schwab, defined the Fourth Industrial Revolution as the transformation of humankind led by technological innovations in the physical, digital, and biological spheres. Where can we see most of its economic and social value being created today? Networks. In this context, the recent decision by Microsoft to buy LinkedIn is a strategic choice made to have a voice amongst the Facebooks, given the fact that economic value and competitive advantage is now generated by networks. Opportunity Network is an invitation-only business connectivity platform that partners with banks to allow their top clients to seize business deals above $1M. The platform facilitates global connections. No middlemen are present; all members are decision makers. ON members can post and find Trade and M&A related opportunities. Opportunity Network currently has over 30k committed members from 78 countries and has hosted over $30 bn of deal flow.
Robotic process automation in Industry 4.0 - Andrea CasatiOpenKnowledge srl
After mechanization in 1790’s (first industrial revolution), mass production in 1900’s (second industrial revolution) and automated production in 1970’s (third industrial revolution), in the next five years we will see the rise of cyber-physical systems, the fourth industrial revolution. As part of the Industry 4.0, Robotic Process Automation (RPA) will radically change both backend and frontend enterprises infrastructures and processes leading to significant cost reduction, production increase and higher customer satisfaction. Hardware and software robots will be designed to augment human workflow making it more efficient and effective. Core enabler of the whole fourth industry revolution will be analytics, machine learning and artificial intelligence based on big data and IoT, all ready technologies now-a-days. After discussing some recent Bip’s case studies on machine learning and artificial intelligence technologies, the speech will focus RPA opportunities in Industry 4.0.
Born to protect: the storytelling and storydoing of Axa Italy in the social e...OpenKnowledge srl
The speech will concern on the evolution of ‘Born to Protect’, an international advertising campaign that has become an integrated project at local level, starting from being a storytelling and transforming itself into a storydoing. In fact, after the great success of the two previous editions, the hashtag #NatiPer has collected 328 innovative projects in 2016 and now it is ready to change its first aim, becoming a useful blog thought to support the Company’s positioning. The AXA Italy’s commitment for being a responsible company now is focused on new Generations. This goal can be achieved thanks to a storytelling that becomes a common thread that can help AXA Italy in joining several commitments: from the research financing for supporting startups, to the wide promotion of initiatives linked to art, culture and society. All these activities allowed AXA Italy in developing critical mass (storytelling) and a tangible social impact (storydoing), in harmony with the current social ecosystem.
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
SEA, in the last years, has focused its attention in using – day by day more – advanced and digital-centric communication tools and models. The arrival point of this digital transformation process will be a new digital workplace that has an important goal: becoming a unique digital interface, made to support communication, cooperation, knowledge sharing and internal processes. SEA talks about tangible objectives that are the main guidelines and the concrete evolution of this up to date communication model.
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
Entrepreneurship in the exponential era - Michele CasucciOpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Collective innovation: finding the right questions with co-design - Ivan OrtenziOpenKnowledge srl
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
Venezia: a user friendly city starts with design thinking - Alessandra PoggianiOpenKnowledge srl
Design thinking, simplicity, high-image / low-text, mobile responsiveness: these are the cornerstones of good interaction design and the principles that have been used for redesigning the City of Venice web presence to put users’ needs first. Single-sign-on digital services, news and social wall, e-commerce and all the info one may need to live and experience the city. There is no reason why e-gov web platforms should not be as simple and straight-forward as private sector sites are.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
When did you stop reading email? New ways of enterprise collaboration - Thoma...OpenKnowledge srl
Everybody knows phrases like “did you get my email”, “Can you send me the latest version of the document?”, “I cannot access that information right now!”, “my inbox is full!” and many more very well, and honestly, when did you stop following all your email threads? In private we have fun using WhatsApp, skype, SMS, social media streams like facebook, xing, linkedin and share data through dropbox, iCloud and so on. Nevertheless, in business, we are writing, answering and forwarding complex emails with questionable distribution lists and gigabytes of redundant attachments. Thomas Becker will give an insight, how Document Future AG faces the challenge of improving internal and external communications and document sharing using a collaborative purely cloud based infrastructure.
From classified media to social classified network: goods' values and people ...OpenKnowledge srl
The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.
17. - Nell’era del mobile: noi usiamo
l’hardware per comunicare sui Social
- Nell’era della wearable technology
l’hardware usa noi
“Machine generated content (based on human)”
Non c’è più confine tra online off-line
20. È già così...
rilasciamo informazioni navigando
usando elettrodomestici
acquistando
e un’intelligenza di rete connette
queste informazioni,
dà risposte al nostro posto
21. E se l’hardware influenzasse la
nostra vita?
Se addirittura cambiasse le relazioni
con le persone?
24. L’hardware che comunica per noi non è un
mostro. Dipende dal senso che gli si dà
Da quanta umanità si riesce a mettere in un
pezzo di ferro e software.