ISBF14 - Banca IFIS - Social B2B: innovare e generare clienti con la PMISocial Minds
La case history di Banca IFIS presentata all'Italian Social Banking Forum 2014 #ISBF14 dal titolo Social B2B: innovare e generare clienti con la PMI. Relatore Pamela Simonotto
Community Developer di Banca IFIS.
Strategie di Digital Marketing #30IFIStourBanca Ifis
La presentazione di Luca Schibuola, Digital Manager di Banca IFIS, durante la tavola rotonda organizzata durante #30IFIStour, il blog tour di Banca IFIS. http://www.bancaifis.it/sala-stampa/eventi/Pages/30-ifis-tour.aspx
Dove e come investo sul web ottimizzando il budget di comunicazione. Contattare clienti e conquistare prospect ottimizzando il budget di comunicazione sul web.
ISBF14 - Banca IFIS - Social B2B: innovare e generare clienti con la PMISocial Minds
La case history di Banca IFIS presentata all'Italian Social Banking Forum 2014 #ISBF14 dal titolo Social B2B: innovare e generare clienti con la PMI. Relatore Pamela Simonotto
Community Developer di Banca IFIS.
Strategie di Digital Marketing #30IFIStourBanca Ifis
La presentazione di Luca Schibuola, Digital Manager di Banca IFIS, durante la tavola rotonda organizzata durante #30IFIStour, il blog tour di Banca IFIS. http://www.bancaifis.it/sala-stampa/eventi/Pages/30-ifis-tour.aspx
Dove e come investo sul web ottimizzando il budget di comunicazione. Contattare clienti e conquistare prospect ottimizzando il budget di comunicazione sul web.
Concetto nuova app Bricocenter e strategie di marketingMaxime Triveri
Analisi approfondita dell'azienda italiana Bricocenter e progettazione di una mobile app che aiuti e guidi i consumatori al processo d'acquisto.
Nasce come progetto universitario per l'esame di "Web Marketing" del corso di studi di Laurea Magistrale in Teoria e Tecnologia della Comunicazione presso l'Università degli Studi di Milano-Bicocca.
Analisi approfondita dell'azienda italiana Bricocenter e progettazione di una mobile app che aiuti e guidi i consumatori al processo d'acquisto.
Nasce come progetto universitario per l'esame di "Web Marketing" del corso di studi di Laurea Magistrale in Teoria e Tecnologia della Comunicazione presso l'Università degli Studi di Milano-Bicocca.
Prototyping marketing per testare strategie di marketingMassimo Giacchino
Testare strategie di marketing è la chiave per rimanere sul mercato, perché oggi il percorso di acquisto dell'utente è continua evoluzione.
Grazie all'approccio del Prototyping Marketing puoi testare a basso costo di tempo, denaro e sviluppo IT.
All'interno della presentazione, trovi un case study su come testare il potenziale di mercato online di torte vegane grazie all'utilizzo di Typeform.
Puoi approfondire questa tematica sul sito Design Marketing:
https://design-marketing.info/
Puoi iscriverti gratuitamente al bot Facebook:
https://m.me/analisimarketing
Social Media B2B: Inbound marketing e digital pr Michele Rinaldi
E' possibile utilizzare i social media in un mercato Business to Business? Certo che si. Basta saper mixare nel modo corretto strategie di inbound marketing e digital pr .
Definizione di una Social Media Strategy per Sc Ecodesign: PMI lombarda che si occupa della produzione di mobili e complementi d’arredo in cartone. Il progetto si concentra in particolar modo sulla progettazione di un account Pinterst per l'azienda.
Cosa vuol dire comunicare per un'impresa nell'era di Internet, quali sono gli strumenti online a disposizione dell'imprenditore moderno e in che modo incide la rete nelle azioni di business.
Il Futuro del Marketing si chiama Content MarketingSimone Serni
Il Futuro del Marketing si chiama Content Marketing.
Devi saper mostrare ai tuoi clienti che il tuo prodotto non è solo migliore di altri, ma possiede anche un'anima, uno stile. Devi avere una storia da raccontare: solo così puoi rendere il tuo prodotto più attraente e interessante di quelli dei tuoi concorrenti.
Le Storie sono state l'elemento di unione di una comunità fin dalla notte dei tempi. Ogni comunità compartecipa alla vita e alle storie di tutti i suoi componenti.
Oggi, a noi consumatori non bastano le storie degli altri, vogliamo conoscere anche quelle dei prodotti e dei servizi che acquistiamo.
Per questo, lo storytelling è oggi così importante per il successo di un brand. Un compagno ideale dello storytelling? Si chiama content marketing.
I brand famosi hanno imparato che, promuovere se stessi non funziona più come accadeva negli anni '80/'90. La pubblicità serve ancora, ma serve a fare brand awareness (riconoscibilità di un brand), in sintesi serve a far ricordare che il brand esiste ed è sempre attuale, alla moda.
Per far acquistare un prodotto però, il brand ha bisogno di connettersi con i consumatori, far percepire a loro che quel prodotto è il prodotto giusto (proprio quello che stavano attendendo). Il futuro del marketing è estremo: non c‘è bisogno di un prodotto che serve, c'è bisogno del prodotto giusto, che piaccia e venga amato o desiderato.
Project Work in Digital Marketing
Professore Carlo Nardello
Piano marketing e comunicazione digitale volto a posizionare l’azienda YourCfo sul mercato, con obiettivo di aumento di notorietà e attirare nuova forza lavoro .
DTD Italia 2019 - Retargeting Dinamico su Facebook E Instagram Semrush Italia
Durante il #DTDItalia 2019, Camilla Rossi ha spiegato come implementare una corretta campagna di Retargeting Dinamico per gli e-commerce: dal recupero dei carrelli abbandonati al cross e up selling, un valore aggiunto per chi vende online.
RE(ACT) Community: a platform for the #RAREvolutionOpenKnowledge srl
The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
Concetto nuova app Bricocenter e strategie di marketingMaxime Triveri
Analisi approfondita dell'azienda italiana Bricocenter e progettazione di una mobile app che aiuti e guidi i consumatori al processo d'acquisto.
Nasce come progetto universitario per l'esame di "Web Marketing" del corso di studi di Laurea Magistrale in Teoria e Tecnologia della Comunicazione presso l'Università degli Studi di Milano-Bicocca.
Analisi approfondita dell'azienda italiana Bricocenter e progettazione di una mobile app che aiuti e guidi i consumatori al processo d'acquisto.
Nasce come progetto universitario per l'esame di "Web Marketing" del corso di studi di Laurea Magistrale in Teoria e Tecnologia della Comunicazione presso l'Università degli Studi di Milano-Bicocca.
Prototyping marketing per testare strategie di marketingMassimo Giacchino
Testare strategie di marketing è la chiave per rimanere sul mercato, perché oggi il percorso di acquisto dell'utente è continua evoluzione.
Grazie all'approccio del Prototyping Marketing puoi testare a basso costo di tempo, denaro e sviluppo IT.
All'interno della presentazione, trovi un case study su come testare il potenziale di mercato online di torte vegane grazie all'utilizzo di Typeform.
Puoi approfondire questa tematica sul sito Design Marketing:
https://design-marketing.info/
Puoi iscriverti gratuitamente al bot Facebook:
https://m.me/analisimarketing
Social Media B2B: Inbound marketing e digital pr Michele Rinaldi
E' possibile utilizzare i social media in un mercato Business to Business? Certo che si. Basta saper mixare nel modo corretto strategie di inbound marketing e digital pr .
Definizione di una Social Media Strategy per Sc Ecodesign: PMI lombarda che si occupa della produzione di mobili e complementi d’arredo in cartone. Il progetto si concentra in particolar modo sulla progettazione di un account Pinterst per l'azienda.
Cosa vuol dire comunicare per un'impresa nell'era di Internet, quali sono gli strumenti online a disposizione dell'imprenditore moderno e in che modo incide la rete nelle azioni di business.
Il Futuro del Marketing si chiama Content MarketingSimone Serni
Il Futuro del Marketing si chiama Content Marketing.
Devi saper mostrare ai tuoi clienti che il tuo prodotto non è solo migliore di altri, ma possiede anche un'anima, uno stile. Devi avere una storia da raccontare: solo così puoi rendere il tuo prodotto più attraente e interessante di quelli dei tuoi concorrenti.
Le Storie sono state l'elemento di unione di una comunità fin dalla notte dei tempi. Ogni comunità compartecipa alla vita e alle storie di tutti i suoi componenti.
Oggi, a noi consumatori non bastano le storie degli altri, vogliamo conoscere anche quelle dei prodotti e dei servizi che acquistiamo.
Per questo, lo storytelling è oggi così importante per il successo di un brand. Un compagno ideale dello storytelling? Si chiama content marketing.
I brand famosi hanno imparato che, promuovere se stessi non funziona più come accadeva negli anni '80/'90. La pubblicità serve ancora, ma serve a fare brand awareness (riconoscibilità di un brand), in sintesi serve a far ricordare che il brand esiste ed è sempre attuale, alla moda.
Per far acquistare un prodotto però, il brand ha bisogno di connettersi con i consumatori, far percepire a loro che quel prodotto è il prodotto giusto (proprio quello che stavano attendendo). Il futuro del marketing è estremo: non c‘è bisogno di un prodotto che serve, c'è bisogno del prodotto giusto, che piaccia e venga amato o desiderato.
Project Work in Digital Marketing
Professore Carlo Nardello
Piano marketing e comunicazione digitale volto a posizionare l’azienda YourCfo sul mercato, con obiettivo di aumento di notorietà e attirare nuova forza lavoro .
DTD Italia 2019 - Retargeting Dinamico su Facebook E Instagram Semrush Italia
Durante il #DTDItalia 2019, Camilla Rossi ha spiegato come implementare una corretta campagna di Retargeting Dinamico per gli e-commerce: dal recupero dei carrelli abbandonati al cross e up selling, un valore aggiunto per chi vende online.
Similar to Luca Schibuola - Credi Impresa Futuro: Social B2B e PMI (20)
RE(ACT) Community: a platform for the #RAREvolutionOpenKnowledge srl
The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
More often than not, the investment in innovation fails to deliver the promised results. Everyone starts off excited. But after a while, we are all dressed up with nowhere to go. All paths up are different. Nevertheless, there’s a set of practices and principles that allow you to navigate through uncertainty faster in order to create value from ideas – starting today. In this session we will share with you how some of our forward-thinking customers are using innovation management to move their businesses forward.
B2B platform marketing strategy and inbound marketingOpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
The networks economy and the fourth industrial revolution - Enrica SighinolfiOpenKnowledge srl
WEF’s Founder, Klaus Schwab, defined the Fourth Industrial Revolution as the transformation of humankind led by technological innovations in the physical, digital, and biological spheres. Where can we see most of its economic and social value being created today? Networks. In this context, the recent decision by Microsoft to buy LinkedIn is a strategic choice made to have a voice amongst the Facebooks, given the fact that economic value and competitive advantage is now generated by networks. Opportunity Network is an invitation-only business connectivity platform that partners with banks to allow their top clients to seize business deals above $1M. The platform facilitates global connections. No middlemen are present; all members are decision makers. ON members can post and find Trade and M&A related opportunities. Opportunity Network currently has over 30k committed members from 78 countries and has hosted over $30 bn of deal flow.
Robotic process automation in Industry 4.0 - Andrea CasatiOpenKnowledge srl
After mechanization in 1790’s (first industrial revolution), mass production in 1900’s (second industrial revolution) and automated production in 1970’s (third industrial revolution), in the next five years we will see the rise of cyber-physical systems, the fourth industrial revolution. As part of the Industry 4.0, Robotic Process Automation (RPA) will radically change both backend and frontend enterprises infrastructures and processes leading to significant cost reduction, production increase and higher customer satisfaction. Hardware and software robots will be designed to augment human workflow making it more efficient and effective. Core enabler of the whole fourth industry revolution will be analytics, machine learning and artificial intelligence based on big data and IoT, all ready technologies now-a-days. After discussing some recent Bip’s case studies on machine learning and artificial intelligence technologies, the speech will focus RPA opportunities in Industry 4.0.
Born to protect: the storytelling and storydoing of Axa Italy in the social e...OpenKnowledge srl
The speech will concern on the evolution of ‘Born to Protect’, an international advertising campaign that has become an integrated project at local level, starting from being a storytelling and transforming itself into a storydoing. In fact, after the great success of the two previous editions, the hashtag #NatiPer has collected 328 innovative projects in 2016 and now it is ready to change its first aim, becoming a useful blog thought to support the Company’s positioning. The AXA Italy’s commitment for being a responsible company now is focused on new Generations. This goal can be achieved thanks to a storytelling that becomes a common thread that can help AXA Italy in joining several commitments: from the research financing for supporting startups, to the wide promotion of initiatives linked to art, culture and society. All these activities allowed AXA Italy in developing critical mass (storytelling) and a tangible social impact (storydoing), in harmony with the current social ecosystem.
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
SEA, in the last years, has focused its attention in using – day by day more – advanced and digital-centric communication tools and models. The arrival point of this digital transformation process will be a new digital workplace that has an important goal: becoming a unique digital interface, made to support communication, cooperation, knowledge sharing and internal processes. SEA talks about tangible objectives that are the main guidelines and the concrete evolution of this up to date communication model.
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
Entrepreneurship in the exponential era - Michele CasucciOpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Collective innovation: finding the right questions with co-design - Ivan OrtenziOpenKnowledge srl
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
Venezia: a user friendly city starts with design thinking - Alessandra PoggianiOpenKnowledge srl
Design thinking, simplicity, high-image / low-text, mobile responsiveness: these are the cornerstones of good interaction design and the principles that have been used for redesigning the City of Venice web presence to put users’ needs first. Single-sign-on digital services, news and social wall, e-commerce and all the info one may need to live and experience the city. There is no reason why e-gov web platforms should not be as simple and straight-forward as private sector sites are.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
When did you stop reading email? New ways of enterprise collaboration - Thoma...OpenKnowledge srl
Everybody knows phrases like “did you get my email”, “Can you send me the latest version of the document?”, “I cannot access that information right now!”, “my inbox is full!” and many more very well, and honestly, when did you stop following all your email threads? In private we have fun using WhatsApp, skype, SMS, social media streams like facebook, xing, linkedin and share data through dropbox, iCloud and so on. Nevertheless, in business, we are writing, answering and forwarding complex emails with questionable distribution lists and gigabytes of redundant attachments. Thomas Becker will give an insight, how Document Future AG faces the challenge of improving internal and external communications and document sharing using a collaborative purely cloud based infrastructure.
From classified media to social classified network: goods' values and people ...OpenKnowledge srl
The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.
10. Il 57% delle PMI ha un sito ottimizzato SEO
Il 27% ha un sito ottimizzato mobile
Il 27% delle PMI svolge attività SEM
Il 25% invia regolarmente DEM
Il 17% ha un profilo Twitter aziendale
Il 17% acquista banner pubblicitari
Il 10% ha un blog
Fonte: Duepuntozero 2013
13. Credit: Marco Guada
MondoPMI
CREDITO ALLE AZIENDE
CRESCITA E STRATEGIA
NOVITA’NORMATIVE
SOCIAL MEDIA MKT
Credi Impresa Futuro
BRAND CONTENT
SOCIAL CARING
WEB MONITORING