Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bajaj SWOT STP

3,963 views

Published on

NO of players 4 P’s analysis of Bajaj Electricals,USP of Bajaj Electricals, STP of Bajaj Electricals, SWOT of Bajaj Electricals,BRAND EQUITY of Bajaj Electricals , BRAND IDENTITY of Bajaj Electricals , PLC of Bajaj Electricals

Published in: Education
  • I'm sleeping so much better! Hi David, just a quick message to say thank you so much for this. I have been using a CPAP machine for 3 years and I absolutely hate it. It's so uncomfortable and I sleep worse with it on than I do without it. I'm now sleeping much better thanks to your program. And my wife is so much happier too! ■■■ http://ishbv.com/snoringno/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Bajaj SWOT STP

  1. 1. 1 i. Kaushik ii. Sanjay iii. Narendar iv.Shailendr a v. Navjot vi.Yowanka
  2. 2. HISTORY OF BAJAJ GROUP The ' Bajaj ' group of India owes immense gratitude to their founding fathers whose vision and dedication over the years has greatly helped to build a business house that can set standards in Indian Industry. Jamnalal Bajaj was the founding father of the Bajaj Group. The adopted ‘fifth’ son of Mahatma Gandhi, and the 'merchant prince' who held the wealth he created in trust for the people of his country. Kamalnayan Bajaj, elder son of Jamnalal Bajaj, followed footsteps of his illustrious father and consolidated the bajaj foundation Ramkrishna Bajaj took over the reins of the "Bajaj group" in 1972 after Kamalnayan Bajaj and steered the Group from strength to strength for over 22 years. 2
  3. 3.  Shekhar Bajaj, Chairman & Managing Director of Bajaj Electricals Ltd., started his career with Bajaj Sevashram after which he worked at Bajaj International.  Now present chairman is Rahul Bajaj 3
  4. 4. A GROUP BUILT ON TRUST  What started off as a sugar manufacturing factory in 1931, has grown to become one of the country’s largest business houses. With activities that encompass the manufacture of a whole range of products.  At the turn of the new millennium, this business conglomerate had a sale turnover in excess of US$ 1,300 million. The Net Assets were worth US$ 1,333 million and the Net Profit was US$ 58 million. What’s more, in the year 2001, it was ranked as the 5th largest business family in India by the Centre for Monitoring Indian economy (CMIE). It has under its umbrella over 25 companies and a strength of over 25000 employees.  It’s core strength, however, is the unshakeable foundation based on its tradition of trust.  Group Companies The Bajaj group comprises 27 companies and was founded in the year 1926. 4
  5. 5. THE COMPANIES IN THE GROUP ARE  Bajaj Electricals Ltd.  Bajaj Auto Ltd.  Mukand Ltd.  Bajaj Hindustan Ltd.  Maharashtra Scooters Ltd.  Bajaj Auto Finance Ltd.  Hercules Hoists Ltd.  Bajaj Sevashram Pvt Ltd.  Hind Lamps Ltd.  Bajaj Ventures Ltd.  Bajaj International Pvt Ltd.  Hind Musafir Agency Pvt Ltd.  Bajaj Allianz General Insurance Company Ltd.  Bajaj Allianz Life Insurance Company Ltd.  Mukand International Ltd.  Mukand Engineers Ltd.  Mukand Global Finance Ltd.  Bachhraj Factories Pvt. Ltd.  Bajaj Consumer Care Ltd.  Bajaj Auto Holdings Ltd.  Jamnalal Sons Pvt. Ltd.  Bachhraj & Company Pvt. Ltd.  Jeevan Ltd.  The Hindustan Housing Co Ltd.  Baroda Industries Pvt Ltd.  Stainless India Ltd.  Bombay Forgings Ltd. 5
  6. 6. NOW WE ARE HERE TO PRESENT ON THREE COMPANY'S THEY ARE Bajaj Electricals Ltd. Bajaj Auto Ltd. Bajaj Allianz General Insurance Company Ltd. 6
  7. 7. COMPARATIVE STUDY ON COMPANY'S Bajaj Electricals Ltd. Bajaj Allianz General Insurance Company Ltd. Crompton Greaves Ltd ICICI Lombard General Insurance Company Ltd 7
  8. 8. Inspiring Trust 8
  9. 9. WELCOME TO BAJAJ ELECTRICALS  Bajaj Electricals Limited (BEL) is a part of the US $ 3 billion "Bajaj Group“. An impressive range of consumer electrical products. They are a 68 year old company with a turnover of over Rs. 1111 crores aiming to be a Rs. 2001 crores company in the next couple of years.  BEL today has five major strategic business units comprising of home appliances, fans, lighting, and engineering & projects. 9
  10. 10. CORPORATE VISION OF BAJAJ ELECTRICALS “We aim to bring greater happiness to our customers by improving their quality of life, while enhancing stakeholder value” 10
  11. 11. NO OF PLAYERS  Crompton Greaves(CG)  Philips  Havels fans  Others 11
  12. 12. MARKET SHARE  27 percent for the year 2005 – 2006  Bajaj fans individually holds 38 % of market share in the year 2006 in India. 12
  13. 13. Address of manufacture unit Bajaj Electrical's Ltd. 45-47, Veer Nariman Road, Mumbai 400 023 Bajaj Electricals has 19 branch offices, a chain of 600 distributors, 3000 authorized dealers, over 1,20,000 retail outlets and over 200 service franchises spread across the country.. PLACE 13 4 P’s analysis of Bajaj Electricals FANS Where ever you need air LIGHTING For every need at home LUMINAIRES For every institutional need ENGINEERING & PROJECTS APPLIANCES One for every room PRODUCT
  14. 14. 4 P’S ANALYSIS OF BAJAJ ELECTRICALS Price GX 10 Category: Mixer Grinder MRP: Rs.3195 On For: Rs. 2350 Ceiling fans Category: Room Air Coolers MRP: Rs.1000 onwards Coolest RC 2004 - Rotochill Category: Room Air Coolers MRP: Rs.7990 ULTIMA DZINER Category: Ceiling Fans MRP: Rs.1475 14
  15. 15. TVCOMMERICALS Promotions 15 TV advertisements. Bill boards News paper press coverage
  16. 16. USP OF BAJAJ ELECTRICALS  Superior quality, cost effective. 16
  17. 17. STP OF BAJAJ ELECTRICALS  Segment – it is affordable by every one.  Targeted – it is targeted at middle class sector.  Positioned – it is an premium product with an unique designs. 17
  18. 18. SWOT OF BAJAJ ELECTRICALS  STRENGTH - Steered the Group from strength to strength for over 22 years.  Weakness – company has changed its logo,people are not aware of new one.  Opportunity – its is less in to exports so it can start exporting .  Treats – New compotators with new models and new designs. 18
  19. 19. BRAND EQUITY OF BAJAJ ELECTRICALS  Dated : 19/May/2008  Sample Size : 100 People  Age Group : 19 – 40 Years  Place : Bangalore 19
  20. 20. DO YOU PREFER BAJAJ OR CG 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% BAJAJ CG OTHERS GRAPH 1 GRAPH 1 20
  21. 21. DO YOU PREFER QUALITY OR PRICE OF ELECTRICAL 0% 10% 20% 30% 40% 50% 60% PRICE QUALITY Series 1 Series 1 21
  22. 22. BRAND IDENTITY OF BAJAJ ELECTRICALS Products manufactured have very low maintenance. Unique designs in all electrical items. 22
  23. 23. BRAND ASSOCIATION 23
  24. 24. WHICH TYPE OF INDUSTRY DOES THE BRAND FALL UNDER  Consumer electronic goods . 24
  25. 25. PLC OF BAJAJ ELECTRICALS  It is still in introduction stage. 25
  26. 26. IN CONCLUSION  “The Company believed that the Right Product at the Right Price Point for the Right Target Consumer was the Right approach to creating the Right Competitive Advantage”. 26
  27. 27. WELCOME TO CROMPTON GREAVES (CG)  For the last seventy years, Crompton Greaves (CG) has become synonymous with electricity in India. In fact, the first unit of electricity was generated on a "Crompton Dynamo" at Calcutta in 1899. A pioneering leader since 1937 in the management and application of electrical energy, Crompton Greaves, today, is India's largest private sector enterprise. 27
  28. 28. CORPORATE VISION OF CROMPTON GREAVES  The company has made considerable progress towards integration of the Six Sigma methodology in its manufacturing processes with the ultimate aim of achieving 'Product Quality as Perceived By Consumer'. 28
  29. 29. MARKET SHARE  It is 40% in the year 2006 – 07  CG holds 45 % of market share fans in year 2006 & its is an market leader in India. 29
  30. 30. USP  Durability of the product. 30
  31. 31. STP  Segmented – Towards high the class of the society  Targeted – All the classes of the society  Positioned – it is an premium range products. 31
  32. 32. SWOT  Strength – Brand trusted by people.  Weakness – it is an premium product it is not affordable by all.  Opportunity – it can diversify the business in to Mobil sector.  Treats - upcoming compotators in the in INDIAN market. 32
  33. 33. BRAND EQUITY  It has very reputation in the electrical sector.  Brand trusted by people.  High quality electrical equipments. 33
  34. 34. BRAND IDENTITY  Consumer brand.  Premium range products. 34
  35. 35. WHICH TYPE OF INDUSTRY DOES THE BRAND FALLS UNDER  Consumer Electricals goods. 35
  36. 36. PLC  It is in growth stage. 36
  37. 37. 4 P’S ANALYSIS  Products 1) Fans 2) Pumps 3) lighting Many more. 37  Price 1) Fans are ranging from Rs 1200 onwards. 2) lights are ranging from Rs 50 onwards. 3) Pumps are ranging from Rs 3000 onwards.
  38. 38.  Place “CG has 20 divisions & 14 marketing or services branches & More 800 retail outlets all over India & Abroad” 38
  39. 39. PROMOTIONS 39 Bill boards. News paper. TV ads.
  40. 40. BRAND ASSOCIATION 40
  41. 41. BAJAJ AUTO LTD. 41
  42. 42. 42 COMPANY PROFILE  The Groups' principal activity is to manufacture two and three wheeler vehicles .  It has a network of 498 dealers and over 1,500 service dealers and 162 exclusive three-wheeler dealers spread across the country.  Bajaj's technology partner, Kawasaki Heavy Industries, has helped the company bring a number of bikes to the Indian market - including the Kawasaki Bajaj Eliminator - India's first heavy cruiser  Nearly three million units of Bajaj's products are annually distributed to more than 50 countries.
  43. 43. NO OF PLAYERS  Hero Honda.  TVS.  Honda.  Suzuki. 43
  44. 44. 44 4P’S OF BAJAJ PRODUCT  Kristal  Platina  Pulsar 150 DTSi  Pulsar 180 DTSi  Pulsar 200 DTSi  Pulsar 220 DTSFi Discover 135 Avenger 200 DTSi XCD 125 DTS Si Discover 110 Discover 125
  45. 45. 45 PRICE Kristal-Rs. 39455 Platina-Rs. 34590 Discover 110cc-Rs. 43404 Discover125cc -Rs. 51065 Xcd 125 dtssi-Rs. 46501 Avenger-Rs. 69690 Discover 135cc- Rs. 48371-54350 Pulsar 150cc - Rs. 62689 Pulsar 180cc –Rs. 64331 Pulsar 200cc - Rs. 72790 Pulsar 220cc - Rs.88175.
  46. 46. 46 PLACE  Bajaj Auto has a network of 498 dealers and over 1,500 service dealers and 162 exclusive three- wheeler dealers spread across the country.  It also offer sales through Canteen Stores Department(CSD)  Online Bookings
  47. 47. 47 PROMOTION  Electronic Media – TV.  Print Ads – Newspapers , Magazines.  Bill Boards.  Road Shows.
  48. 48. STP OF BAJAJ 48
  49. 49. 49 SEGMENTING  100 CC To 125 CC – Lower And Lower Middle Class.  125 CC To 150 CC – Middle And Upper Middle Class.  150 CC To 220 CC – Upper Middle And Upper Class.
  50. 50. 50 TARGETING • Almost all the classes of the society. • Having products from 100cc to 220cc. • Targeting Women with products like Kristal & Wave
  51. 51. 51 POSITIONING • Eye-catching advertisements. • History of giving premium scooters.
  52. 52. 52 USP  Platina (100 CC) - Fuel Economy  Discover – Discover 135 (135 CC) – Performance  Pulsar (150 to 180 CC) – Styling  Pulsar (200 to 220 CC) – Power  Avenger(200 CC) – Touring
  53. 53. 53 SWOT ANALYSIS OF BAJAJ
  54. 54. 54 STRENGTH  Highly experienced management.  Product design and development capabilities.  Extensive R & D focus.  Widespread distribution network.  High performance products across all categories.  High export to domestic sales ratio.
  55. 55. 55 WEAKNESS  Hasn't employed the excess cash for long.  Still has no established brand to match Hero Honda's Splendor in competitors segment.  Not a global player in spite of huge volumes.  Not a globally recognizable brand (unlike the JV partner Kawasaki)
  56. 56. 56 OPPORTUNITY  Double-digit growth in two-wheeler market.  Untapped market above 180 cc in motorcycles.  More maturity and movement towards higher-end motorcycles.  The growing gearless trendy scooters and scooterette market.  Growing world demand for entry-level motorcycles especially in emerging
  57. 57. 57 THREAT  The competition catches-up any new innovation in no time.  Threat of cheap imported motorcycles from China.  Margins getting squeezed from both the directions (Price as well as Cost)  TATA Ace is a serious competition for the three-wheeler cargo segment.
  58. 58. 58 CATEGORY BRAND FALLS UNDER  Consumer Brand
  59. 59. 59 STAGE IN PLC  Growth Stage
  60. 60. 60 BRAND IDENTITY OF BAJAJ  Oldest & successful player in the market
  61. 61. BRAND EQUITY OF BAJAJ AUTO.  Dated : 19/May/2008  Sample Size : 100 People  Age Group : 19 – 40 Years  Place : Bangalore 61
  62. 62. WHAT DO YOU PREFER IN BIKES 0% 200% 400% 600% 800% 1000% 1200% 1400% 1600% 1800% graph 62
  63. 63. BRAND DO YOU AWARE OF? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% bajaj hero honda honda tvs Series 1 Series 1 63
  64. 64. 64 BRAND ASSOCIATION
  65. 65. 65 MARKET SHARE  Bajaj has a market share of 31.7%  April ‘07-March ‘08
  66. 66. Leading The Way
  67. 67. 67 COMPANY PROFILE  Hero Honda Motors is putting forth an epic performance in the manufacturing of two-wheeled motor vehicles. Serving the Indian market, Hero Honda sells more than 3 million bikes annually with products ranging from cute and fuel efficient scooters, to powerful and stylish motorcycles.  The company dominates the industry with a 50% share of the motorcycle segment and a 40% share of the two-wheeler market.  Chairman: Brijmohan Lall Munjal Managing Director: Pawan Munjal SVP and CFO: Ravi Sud
  68. 68. 68 4 P’S ANALYSIS
  69. 69. 69 PRODUCT  Pleasure  CD Dawn  CD Deluxe  Splendor Plus  Super Splendor  Splendor NXG  Passion Plus  Glamour  Glamour PGMFi  Achiever  CBZ X-Treme  Karizma R
  70. 70. 70 PRICE Pleasure – Rs 41,462 CD Dawn – Rs 37,555 CD Deluxe – Rs 39,434 Splendor+ - Rs 46,405 Super Splendor – Rs 49,442 to 50,262 Splendor NXG – Rs  Glamour – Rs 46,593 to 51,890  Glamour PGMFi – Rs 58,035 to 62,580  Achiever – Rs 58,915 to 61,440  Hunk – Rs 6  CBZ X-Treme – Rs 62,040 to 64,253  Karizma R – Rs 82,285
  71. 71. PLACE 71  In the company outlets
  72. 72. PROMOTIONS 72 TV advertisements. Bill bords News paper
  73. 73. 73 SWOT ANALYSIS  Strengths  Ability to understand customer’s needs and wants  Recognized and established brand name  Effective advertising capability  Weaknesses  R&D is not close to the Hero manufacturing plant  Hero is vulnerable in the joint venture because Honda Motor Company has so much power
  74. 74. 74 SWOT ANALYSIS  Opportunities  Global expansion into the Caribbean and Central America  Expansion of target market (include women)  Become India’s leader in the scooter market  Threats  Honda Motorcycles and Scooters India can take away market share and cause joint venture to go sour  Bajaj Motors is a strong competitor
  75. 75. 75 MARKET SHARE  HH has a market share of 48.2%  April ‘07-March’08
  76. 76. USP  Excellent Performer 76
  77. 77. STP  Segment – all middle class society.  Targeted – lower middle class society.  Positioned – premium range. 77
  78. 78. PLC  It in growth stage. 78
  79. 79. BRAND EQUITY  "The 'Team Ambition' has many similarities in personality with the Hero Honda brand, such as 'splendor of performance', 'passion to excel' and 'ambition to win', signifying their respective desires to lead the way." 79
  80. 80. BRAND IDENTITY  It is an bike which trusted by people(splender)  India's largest motorcycle maker, Hero Honda Motors, said on Tuesday it has signed four cricketers - Virender Sehwag, Mohammad Kaif, Yuvraj Singh and Zaheer Khan - as its brand ambasssadors. 80
  81. 81. BRAND ASSOCIATION 81
  82. 82. BAJAJ ALLIANZ GENERAL INSURANCE COMPANY 82
  83. 83. INTRODUCTION 83 Bajaj Allianz General Insurance is one of the leading private general insurance companies with presence in over 100 towns through its network of offices and representatives. The company has over 45 insurance products for the corporate and retail segment, which can be customized to suit their requirements. Bajaj Allianz is a joint venture between Allianz AG one of the world's largest insurance companies, and Bajaj Auto, one of the biggest 2 and 3
  84. 84. VISION To be the first choice insurer for customers To be the preferred employer for staff in the insurance industry. To be the number one insurer for creating shareholder value 84
  85. 85. MISSION  As a responsible, customer focused market leader, we will strive to understand the insurance needs of the consumers and translate it into affordable products that deliver value for money. 85
  86. 86. ACHIEVEMENTS OF BAJAJ ALLIANZ  Bajaj Allianz has received "iAAA rating, from ICRA Limited, an associate of Moody's Investors Services, for Claims Paying Ability. This rating indicates highest claims paying ability and a fundamentally strong position 86
  87. 87. NO OF PLAYERS  LIC  TATA AIG  HDFC  Max New York life 87
  88. 88. 88 4P’S OF BAJAJ
  89. 89. PRODUCT 89
  90. 90. PRICE  Premium prices are calculated on the bases of type of insurance product. 90
  91. 91. PLACE  Bajaj Allianz General Insurance is one of the leading private general insurance companies with presence in over 100 towns through its network of offices and representatives.  Online services.  SMS enquiry services. 91
  92. 92. PROMOTION TV advertisements. Bill boards News paper press coverage 92
  93. 93. MARKET SHARE  Bajaj Allianz has a market share of 4.18 per cent in year 2005 -06 93
  94. 94. STP  Segmented – to high class society.  Targeted – it is targeted at upper middle & higher class society.  Positioned – it is an premium ranged products . 94
  95. 95. SWOT  Strength – merging with an foreign insurance company that is Allianz.  Weakness – more & more company entering in to this service sector.  Opportunity – to adopt in to flexibility in policy of the companies.  Treats – pricing of the products. 95
  96. 96. BRAND IDENTITY  Personalized Policy Bonds, Agent Commission statements, Premium notices  Good market reputation as a world class organization. 96
  97. 97. STRATEGIES FOLLOWED BY THE COMPANY  It's a totally decentralized model," 97
  98. 98. PLC  It is in Introduction stage 98
  99. 99. BRAND EQUITY OF BAJAJ AUTO.  Dated : 19/May/2008  Sample Size : 100 People  Age Group : 19 – 40 Years  Place : Bangalore 99
  100. 100. HAVE YOU INSURANCE IN BAJAJ 0% 10% 20% 30% 40% 50% 60% 70% yes no Graph 100
  101. 101. HOW IS SERVICES PROVIDED BY BAJAJ 0% 10% 20% 30% 40% 50% 60% good better best Graph 101
  102. 102. BRAND ASSOCIATION 102
  103. 103. 103
  104. 104. INTRODUCTION  A network of over 950 branches and extension counters and over 3,300 ATMs in India and presence in 17 countries.  Lombard Canada Ltd, a group company of Fairfax Financial Holdings Limited, is one of Canada's oldest property and casualty insurers. ICICI Lombard General Insurance Company received regulatory approvals to commence general insurance business in August 2001. 104
  105. 105. 105 4P’S OF ICICI  Product 1) Health Insurance 2) Home Insurance 3) Motor Insurance 4) Overseas Travel Insurance 5) Student Medical Insurance 6) Domestic Travel Insurance  Pricing “They will calculate the premium on the bases of type of insurance policy which customer required”
  106. 106.  Place “A network of over 950 branches and extension counters and over 3,300 ATMs in India and presence in 17 countries” . 106
  107. 107. TVCOMMERCIALS 107 Sab kuch covered hai.flv
  108. 108. MARKET SHARE  It has 10% market share in insurance. 108
  109. 109. USP  Quick in the service. 109
  110. 110. PLC  It is in introduction stage 110
  111. 111. STP  Segmented – premium ranged policies.  Targeted – middle class of society.  Positioned – premium products for middle & upper class of society. 111
  112. 112. SWOT  Strength –Brand image in minds of customer.  Weakness – Up coming competators.  Opportunity – less in to TV commercial advertisement.  Treats – more & more over confidence about their policy's. 112
  113. 113. BRAND IDENTITY  Personalized presentment of Policy Bonds, Agent Commission statements, Premium notices  Customized layouts for each category of life insurance products 113
  114. 114. BRAND ASSOCIATION 114
  115. 115. CSR OF BAJAJ GROUP 115 Jamnalal Bajaj Foundation and Awards Jamnalal Bajaj Seva Trust Jankidevi Bajaj Gram Vikas Sanstha Rural Development Kamalnayan Bajaj Hospital Institute of Gandhian Studies Gandhi Gyan Mandir Gitai Mandir Gita Pratishthan Fujii Guruji Memorial Trust Shiksha Mandal, Wardha Jamnalal Bajaj Institute of Management Studies Jankidevi Bajaj Institute of Management Studies Consumer Protection IMC Ladies Wing - Jankidevi Bajaj Puraskar for Rural Entrepreneurship IMC Ramkrishna Bajaj National Quality Award Laxminarayan Devsthan Trust Paryavaran Mitra (Friends of Environment) Other Activities
  116. 116. 116

×