SANJAY ALAHAM
Contact No.: +91 9963069990 ~ E-Mail: sanjayalaham@rediffmail.com
Senior Level Management Assignment
Technical Sales - Institutional and Project Sales / Business Development Operations
Driving Multimillion Crores Revenue – in Aggressive Markets
Professional Brief
 A dynamic and competitive management professional with over 16 years of rich experience in achieving revenue &
business growth objectives across the various industry segments; holding strong credentials in driving business growth
in fiercely competitive scenario.
 Proven abilities in cementing healthy relations with the clients for generating business and leading workforce towards
accomplishing business and corporate goals; have dealt with both Public and Private sector companies for tendering,
negotiations and finalizations.
 Proficient in managing business operations encompassing development of key accounts, relationship management,
administration, market analysis, new products and suggesting viable project solutions as per client specifications.
 Expertise in tapping prospects, analyzing their requirements, rendering technical guidance to the clients and negotiating
(commercially) for bagging orders.
 Leveraged experience and expertise in successfully winning major orders and from over Rs. 50 Lakhs to around 8
crores value.
 Deft in overseeing the effective execution of business plans, motivating teams and synergising efforts of different
departments to lead the organisation towards the attainment of macro organisational goals.
 Competent in successful execution of orders from designing to final handover.
 A team-oriented professional with expertise and cross-functional acumen in achieving operational synergies to achieve pre
set business targets and effective process enhancements with expertise in techno commercial aspects.
Expertise in:
 Strategic Planning
 Business Development
 Project Management
 Techno Commercial Operations
 Commercial Operations
 Market Intelligence
 Key Account Management
 Managing strategic relationships with business partners
 Contract Negotiations
Leadership Attributes
 Driven to succeed and excel
 Innovative in thought and solutions
 Effective business negotiations
 Team Management & Mentoring
Dexterity in heading:
 Strategy Planning & Execution
 Business Development activities
Core Competencies
 Formulating monthly/annual goals; short term/long term budgets and developing business/ operational plans for the
achievement of these goals.
 Implementing competitive strategies for generating sales, developing & expanding market share towards the
achievement of revenue & profitability targets
 Executing pre tender operations with consultants for identifying/ framing specifications and critical parameters.
 Negotiating contracts / agreements and working out cost and pricing of products, including pre order tie-ups with critical
component suppliers, presentations, proposals and finalization.
 Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and
monitoring monthly `P&L’ statement for them; achieving wholesale & retail sales target for assigned dealerships.
 Responsible for Dealer Appointment training dealership staff and upgrading the staff for proper functioning; developing
systems to streamline channel partner management.
 Developing business plan for channel partners; ensuring process compliance, service quality & revenue enhancement
for dealerships to ensure cash flow and profitability of channel partners.
 Training and development of the field functionaries to ensure the sales and operational efficiency.
 Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high
performance amongst the team members.

Experience Chronology
Since Oct’ 13: FREYR Energy Services Private Limited( formerly Nuevo Power Inc, USA)
FREYR Energy is a customised Solar Power solution provider with an objective to ensure hassle free experience from system
design to installation and after sales service.
Role:
 Steering complete operations for promoting customized solar power solutions for the states of AP & Telangana with a team
of 2 members.
 Driving the implementation of business plans; monitoring execution of the same and giving updates to the management.
 Formulating & implementing strategy to enhance the sales & product liquidation.
 Monitoring competitor’s activities & suggesting to marketing staff of all over India accordingly overcoming it.
Attainments:
 Holds the distinction of securing major orders worth:
 Rs 80 Lakhs from BGSIT, College of Engineering, Karnataka for a 100KWp Solar ON Grid System at
the college.
 Rs 70Lakhs order for 100KWp Solar ON grid project on Jeedimetla Effluent Treatment plant
 Rs 75 Lakhs from a Bangalore based customer for a 80KWp Solar ON grid system in Bangalore.
 Demonstrated excellence in building the Solar Petrol Pump Market by designing a correct working system with the
product design team.
 Procured about 8 Petrol Pump Orders in Telangana and Karnataka.
 Meeting IOCL officials and petrol pump owners in both the states and explaining the advantages of design to
get these orders.
May’ 12 – Sep’ 13: HBL Power Systems Limited, Hyderabad as Deputy General Manager - Project & Sales
It is a 35 year old company based out of Hyderabad, in the field of specialized batteries and power electronics. They are
pioneers in design, development and manufacturing of Specialized Batteries, PV Modules, Solar Pump Controllers, Solar PV
Modules, Solar products and DC Systems in India.
Role:
 Spearheaded Sales & Service Team and managing business operations for Solar Projects from designing to
commissioning & after sales service across states of AP, MP, Karnataka and Kerala.
 Handled a team of 15 people for projects and sales and participated in Government and Private Tenders.
 Executed orders from tender stage till the contract is finished ( CM camp office 40KWp plant, Osmania University 10KWp
etc)
 Implemented innovative business ideas to the marketing strategy to boost up the sale.
Attainments:
 Distinction of working for major Solar Projects like:
o Indirajala Prabha for the Govt. of A.P.
o 300 water pumps for Palm oil Grower’s requirement for the Govt. of AP.
 Instrumental in empanelment of products in HPCL, BPCL, IOCL, Kerala Agro, and other Government Organizations.
 Developed new approach of handling technical team thereby contributing in project execution.
 Secured orders worth:
o Rs 4.8 Cr for Solar Power Generating System from Quality Renewable Systems Limited, MP for
Module and Battery Supply
o Rs 50 lakhs for 40KW Solar Roof Top System at AP CM Camp Office.
May’ 08 – May’ 12: Huber+Suhner Electronics Private Limited, Hyderabad as Regional Sales Manager
The company, headquartered in Switzerland is a leading global supplier of components and systems for the electrical and
optical connectivity to the Communications, Transport and Industrial markets.
Product Purview
 Key products offered are RF Assemblies, Cables and Connectors, RF Resistive Components, Test Leads, Solar Junction
Boxes, Solar Cables & Connectors, Fibre Optic Components and Assemblies, as well as high performance copper wires
and Cables.
Role:
 Spearheaded entire industrial marketing and sales operations for the state of AP & the East of India focussing on
Instrumentation Business mainly:
o Space & Defence Product Manufacturers, Test & Measurement Equipment Manufacturers, Solar Module
Manufactures, EPC Project Handlers, as well as Industrial Wiring.
 Interfaced with key clients like Space & Defense Labs & Private Customers like ASTRA, ALPHA Design, Ananth
Technologies, ACD, HELA, ICOMM, etc. for securing new and repeat orders.
 Developed distribution base with a team of 3 people for the Space & Defense market in 2 states.
Attainments:
 Credited for securing huge orders worth:
o 1.7 Million CHF from Titan Energy, Hyderabad for Solar Junction Boxes.

o 0.9 Million CHF from Photon Energy, Hyderabad for Solar Junction Boxes.
o 0.5 Million CHF from HAL, Hyderabad for Indra Project.
 Consistently worked towards ensuring lot of products got designed in major projects.
May’ 07 – May’ 08: Concept Shapers, Hyderabad as Manager- Business Development
The company is into manufacturing of MIL and Industrial grade products for harsh environment.
Role:
 Administered sales and marketing of Rugged Solutions; Rugged Systems, Rugged Racks, Rugged Consoles, Card
Cages, Enclosures, EMI Products & Industrial Motherboards.
 Headed a team 4 people and worked towards achievement of assigned business targets.
 Devised and effectuated sales and marketing strategies and implemented towards achievement of corporate goals.
 Executed big projects with key clients including RCI, ECIL, HBL, NPOL, Mazagon Docks - Mumbai, Mistral
Solutions-Hyderabad, DRDL, CMC, etc.
Attainments:
 Achieved success in securing major orders worth:
o Rs.2.5 crores from Mazagan Docks, Mumbai for Screen Doors.
o Rs.50 lakhs from ECIL, Hyderabad for 7 Rugged Systems
Mar’ 02 - Apr’ 07: Techno Square, Hyderabad as Manager – Marketing, Sales & Services
The company is into setting up of Electrical, Mechanical, Bio-medical and Electronics and Telecommunication Laboratories at
Engineering, Diploma and ITI Colleges. They were also dealers for Tanner tools Marketing of Tanner Tools VLSi Software &
Qualnet Network Simulator Software (Useful for Wired & wireless network lab simulation).
Role:
 Executed sales and marketing and service operations of company products with a team of 8 members.
 Extended complete customer support to R&D Centers such as RCI, BDL, MEMS, DRDL, ASL, and ANURAG.
 Involved in marketing of Tanner Tools Software & Qualnet Network Simulator Software
Attainments:
 Pioneered setting up of Laboratories for Engineering Colleges for Electrical, Mechanical, Bio-medical & Electronics &
Telecommunication Branches (CVR, Vasavi, OU, JNTU, GRIET, Hitech, KITS, SR, etc).
 Played an instrumental role in securing major order worth:
o Rs.50 lakhs for VLSi Design Software from RCI-MEMS division
o Rs.20Lakhs for Electrical, Mechanical and Bio-Medical Labs at Hitech College, Moinabad
Oct’ 99 – Mar’ 02: Electro Services, Ahmedabad, as Marketing Executive
They are dealers for High end Lecroy Oscilloscopes, Philips products, and IFR (Marconi) Radio Test Monitors. Schinnesser
products. The clients included R&D Centers such as Space Application Center, Physical Research Laboratory, Institute of
Plasma Research, and Police departments in Gujarat & Rajasthan.
Role:
 Undertook sales and marketing as well customer service & support functions for all products.
 Handled techno-commercial operations; negotiated commercial and technical aspects of the company’s product.
 Organized various Technical Demonstrations, Seminars & Workshops for increase product sale.
Attainments:
 Bagged major orders worth:
o Rs.50 lakhs for 10 No. of IFR Marconi Radio Test Set Monitors from Gujarat Police.
o Rs.20 lakhs for 1 Lecroy Oscilloscope from ISRO (SAC)
Education
1999 B.E. (Electronics & Telecommunication) from Kuvempu University, Davangere, Karnataka.
1995 Diploma in Electronics & Telecommunication from Technical Board of Karnataka
Personal Snippets
Date of Birth : 18th
December 1971
Address : E504, Manjeera Diamond Towers, Gopanpally, Gachibolwli, Serilingampally Municipality,
Hyderabad - 500046