This document discusses the challenges facing newspapers as readers increasingly get their news online rather than through print publications. It notes that newspapers have seen declines in revenue from classified ads and local business advertising as those have moved online. While online audiences for newspapers are much larger than print, online revenue makes up only about 10% of total advertising revenue currently. The document proposes that newspapers may be able to transition to more financial sustainability by charging modest fees for access to their online news content.

1. Save the NewspaperSA modest proposal by Stewart Jude

2. Times are tough for newspapers.

3. Tucson CitizenRocky Mountain NewsBaltimore Examiner Kentucky Post Cincinnati PostKing County JournalUnion City Register-TribuneHalifax Daily News Albuquerque Tribune South Idaho PressSan Juan StarPapers that have ‘died’since 2007

4. Challenges for NewspapersNewsprint costs have been up. Income is down. Classified ads have continued movingto the Internet. People are changing how they get news. Traditional local ad buyers, like car dealers, are spending much less.

5. The future of print will depend on three major variables: consumer demand

6. the health of the economy

7. the future appetite among marketers for newspaper advertising.Journalism professor on the future of news Collapse … Transformation … Renewal

8. We’re seeing collapse.How do we get to transformation and renewal?

9. Internet use continues to rise.

10. Reasons News is Going DigitalReaders’ habitsShort, sharp, accessed on the goCost of productionOnline reaches more people for less costSpeedWhich stories in print happened TODAY?CollaborationComments, interaction, communitiesMeasurabilityPrecise metrics on use

11. Newspapers must follow their audience,but online revenue isn’t keeping up.New York Times Audience and Revenue (2007)Online unique users (12 month average): 13,372,000Print circulation – weekday: 1,120,420Print circulation – Sunday: 1,627,062Total advertising revenue: $483,594,000Online advertising revenue: $51,000,000Online is about 90%of audience,but about10% of advertising revenue.

12. The solution?Charge modest fees for access to online news.

13. The New York Times Leads the Way.

14. If we want reliable online news,we have to pay for reporters and editors.News, whether online or in print, has value!