1. Introduction toInbound Marketing

2. Who am I?

3. Digital Citizen

4. Career Path Information Food Chain

5. Career Path Inbound Marketer Engineer Blogger Business Owner

6. Traditional Marketing

7. Outbound is broken! 800-555-1234 Annoying Salesperson

8. Draw a crowd Inbound Marketing

9. Ch-ch-ch-ch-changes

10. Power Shift

11. PowerShift Democratization

12. PowerShift Web 2.0

13. PowerShift Trust

14. New Rules

15. New Rules Mixed Norms

16. New Rules Gift Economy

17. Search Evolution Search Evolution

18. Now what?

19. Solution Content

20. Solution Spread Ideas

21. Solution Measure & Convert

22. Inbound Marketing

23. Inbound Marketing Five Steps

24. Inbound Marketing Wits vs. Wallets

25. Inbound Marketing Lower Cost Per Lead

26. Step One:Content Blogging

27. Step One:Content Value vs. Volume

28. Step Two:Optimize Search Engine Optimization

29. Step Two:Optimize Popularity vs. Payola

30. Step Three:Promote Social Media

31. Step Three:Promote Selfless vs. Selfish

32. Step Four:Convert Landing Pages 1) Call to action 2) Conversion form

33. Step Four:Convert Clear vs. Confusing

34. Step Five:Analyze If it can’t be measured,it can’t be managed.

35. Step Five:Analyze Data vs. Dice

36. Next

37. Thank You Email: jon.dipietro@bridge-soft.com Blog: domesticatingit.com Twitter: @JonDiPietro Book: “Social Media for Engineers & Scientists” leftbrainhandbook.com