1) The document discusses the changing landscape of journalism education with the rise of new media and discusses how journalism education needs to adapt. 2) It provides 10 rules for new journalism which emphasize being flexible and adapting to constant change, using various platforms and media like mobile, video and linking, and engaging with audiences. 3) The document suggests how journalism should be taught with a hands-on experiential approach, emphasizing skills like networking, using various media like words, images and video, and immersing students in the real-world new media landscape.

1. Old skills in a new home
Journalism Education in the New
Media Landscape:
It’s STILL the story, stupid!
By James Anslow, City University London

2. Generation
PC Magazine, December 1998
Google! is a Stanford University project designed to find the
most relevant Web pages (those with the most inbound links)
and run searches against them. The 25 million pages
currently catalogued seem to be good choices; the site has
an uncanny knack for returning extremely relevant results.
There's much more to come at Google!, but even in its
prototype form it’s a great search engine.

3. ‘Stop
the
presses’

4. Replacing newspapers
So we don’t need another different kind of
institution…We need a class of institutions or
models, whether they’re endowments or crowdsourced
or what have you…There will not be anything that
replaces newspapers, because if you could write the list
of stuff you needed and organizational characteristics
and it looked like newspapers, newspapers would be
able to fill that role, right? It is really a shift from one
class of institutions to the ecosystem as a whole.
Clay Shirky 2009

5. If journalism ain’t dead..
WHAT is it ???

6. Bloggers like Guido Fawkes
Showbiz blogs like TMZ
Start-ups like Daily Beast
And the must-read Huffington Post
DIY UK hyperlocals like SE1
Edgy news like The Latest
Big-business hyperlocals
Local papers
Nationals
Internationals

7. So what SHOULD we teach?
Ask the family!

8. 10 Rules of New Journalism
• THERE ARE NO RULES: Or if there are, nobody knows them yet. And if they think they do, it’s too
late..they’ve changed. We’re all feeling our way and it’s best to be honest about it. But there are useful
guidelines.
• TINA: There Is No Alternative. But one size doesn’t fit all. There are many models.
• MOBILE not static. iPhones not laptops. Journalists have always understood updating.
• LINK IT! Add hyperlinking to your newswriting habit.
• COME-ON! That’s what print journalists used to call the conversation with their readers. Now it’s centre stage.
• LO-TEC not hi-tec. Flips not film cameras, YouTube not DVDs, WordPress not code. Don’t be a slave to
software. Use what you have, what works. Self publish. Do It Yourself. No one without a public blog can
convincingly claim to be an active journalist.
• MEDIUM CARE: Choose the right one. Cross platform not multimedia
• OLD SKOOL RULES: It’s still the story stupid. And the consumer reads the WORDS. But now they are aided
by sound and vision when appropriate. But it’s NOT broadcast journalism..and web text takes twice as long to
read as print. So keep your chunks bite-sized, intros tight, key words high..one thought, one sentence, one
par..just like your grandaddy taught you.
• WORLD WILD WEST it isn’t. The Law still applies. So do Ethics and Copyright.
• KEEP UP! Stay on top of developments throughout new media. Keep your blog updated and your bookmarks
fresh.

9. How SHOULD we teach it?
Show ’em how to tell the story

10. Words Images Video
•Procure
•Present
•Produce

11. Teaching tips
• Just DO it! Hands learn faster than heads
• Emphasise networking and CONTACTS
• News is people and people TALK. New quotes
beat churnalism every time
• They MUST keep blogs and sites up to date
• Immerse the students in New Media landscape
• Keep module descriptions as unspecific as
possible and ready for instant change
• Stay ahead of the game and maintain global
academic and professional networks

12. Conclusion
Journalism is alive and
well and living
online…and in more
need of effective
teaching than ever