Savannah Puri met with a client on March 1st to pitch two potential ideas for a double page spread in a new online film magazine. The meeting was recorded for future reference. Savannah targeted several assessment criteria relating to outlining and developing ideas for a digital media product using verbal, written, and visual communication methods. The observation record notes that Savannah identified the audience and creatively developed ideas relating to locations, props, and costumes. She demonstrated knowledge of layout and design conventions and provided two different ideas. Savannah effectively communicated her developed ideas using confident verbal, written, and visual methods.

1. OBSERVATION RECORD
Learner name: Savannah Puri
Qualification:
BTEC Level 1/Level 2 First Award in Creative Digital Media
Production
BTEC Level 1/Level 2 First Certificate in Creative Digital Media
Production
BTEC Level 1/Level 2 First Extended Certificate in Creative Digital
Media Production
BTEC Level 1/Level 2 First Diploma in Creative Digital Media
Production
Unit number & title: Unit 2: Planning and pitching a digital media product
Description of activity undertaken
Tuesday 1st March
First meeting with client to explain two potential ideas for a double page spread for a new
online film magazine.
Meeting is being recorded by the client for future reference.
Assessment criteria targeted
1A.1: Outline ideas which meet a brief for a digital media product, using basic verbal
communication methods.
2A.P1: Develop ideas for a digital media product using appropriate verbal and written
communication methods.
2A.M1: Develop ideas for a digital media product using clear and effective verbal and
written communication methods.
2A.D1: Develop creative ideas for a digital media product, using confident and accurate
verbal, written and visual communication methods.
How the activity covers the requirements of the assessment criteria (this does not
confirm achievement of assessment criteria or confer an assessment decision)
Savannah has identified the audience, both primary and secondary, and has creatively
developed ideas for locations, props and costumes.
She has demonstrated a good knowledge and understanding of conventional layout and
design and has been able to provide two different ideas.
Savannah has been able to fully develop her ideas using confident and accurate verbal,
written and visual communication methods.
Learner name: Savannah Puri
Learner
signature:
Date: 01/03/2016
Assessor name: S. Baker-perkins
Assessor
signature:
Date: 01/03/2016