Vogue magazine targets both male and female readers aged 20 to 60, with the largest proportion being women aged 16-34. The magazine targets those in the ABC1 socioeconomic groups due to its high monthly price of £47.88. Readers travel frequently, stay in luxury hotels, and own cars. Nearly half of readers identify as shopaholics, indicating the target audience includes "Succeeders" who seek comfort and luxury. "Aspirers" who want to emulate the lifestyles portrayed but cannot always afford it are also part of the target demographic.

1. The target audience for Vogue magazine is male and female (Male — 14% Female — 86%)
aged twenty to sixties. Ages 16-34 years are 66%, 35-54 years 28%, 55+ years 6% showing
there is a variety in age. On the website 61% of readers travel 2-3 times a year,
24% of readers choose 5* and 5* + hotels and 77% of readers own a car. The price monthly is
£47.88. ABC1 are the main audience due to the price. It is extremely expensive.
45% say: "I am a shopaholic, and this magazine is just for me!“ showing Succeeders are the
target audience because they look for comfort and the quote is a prime example of it.
Aspirers are also a target audience because they want the lifestyle of the Sucessders to be ale
to afford the monthly prescriptions.