BTEC Creative Digital Media Production Unit 2 introduction

BTEC First Creative Digital Media Production
Unit 2: Planning and Pitching a Digital Media Product
Unit 2 Introduction
Lesson Objectives:
•To understand what Learning Aim A will consist of and
note down its deadline.
•To be able to successfully deconstruct a client’s brief
for important details.
Do Now
1. What regulatory body is responsible for:
•Television Advertising
•Films
2. Name a function/responsibility for each.

Move and sit with your
production team.
(Teams are subject to
change later).
Team 1
James
Lewis
Nat
Sophie
Chloe
Team 2
Kieran
Patriks
Stelson
Adam
Gordon
Team 3
Sunat
Troy
Lawrance
Zed
Cameron
Team 4
Damian
Hakeem
Yonus
Kian

Brief overview of Unit 2
Learning aim A
Understand how
to develop ideas
for a digital
media product
Learning aim B
Pitch ideas for a
digital media
product
Learning aim C
Produce planning
for a digital media
product
Students will formulate initial
ideas based on the client brief.
As a team, the students will then
discount ideas and select one
which will be developed/planned
fully.
Once the selected idea has been
developed and planned fully, the
team will need to pitch their idea
to the client.
Students will create and maintain an
online blog which they will use to upload
all pieces of work onto.
This work will be used as proof. Anything
not uploaded will NOT be marked.
Deadline
7th
June 2018
Deadline
9th
May 2018
Deadline
24th
May 2018

Learning aim A
Understand how to develop
ideas for a digital media
product

Task 1: Communicating ideas
Verbal
 Discussions
 Meetings
 Thought shower
 Blue sky thinking
 Focus groups
 Interviews
Written
 Plot outline
 Brief synopsis
 Informal proposal
 Summary of ideas
 Annotations
 SWOT analysis
© Pearson Education Ltd 2013. Copying permitted for purchasing institution only.
Visual
Mood boards
Mind maps
Storyboards
Sketching
Audio visual
presentation
Each team will begin by formulating 2 initial ideas each. Each idea will need to be
communicated to your team. As a team you will discount all but one idea.
The following communication methods need to be used.

Planning issues
Once your team has decided on one idea to develop fully, you
will work together through all of the planning considerations.
As part of the development process you may need to make
revisions to your idea to accommodate planning issues.

Planning considerations (1)
Logistics
 Achievable aims
 Location considerations
 Timeframe considerations
 Level of organisation
required
Resources
 Availability of
equipment/space
 Expertise within the
production team
 Personnel required

Planning considerations (2)
Legal, moral, ethical issues
 Libellous, offensive,
dangerous etc
 Contravention of
regulations and standards
of the industry or sector
 Stereotyping
Costs
 Extra props
 Studio space
 Costumes
 Telephone call charges
 Travel expenses
 Photocopying and
printing charges

Selecting ideas (1)
 You will initially come up with more than one idea for
your digital media product.
 You will discount some ideas, justifying why.
 You will need to make decisions and revisions to your
idea and document these.
 You need to select and justify one final idea to bring
forward to pitch.

Selecting ideas (2)
Discounting ideas
 Doesn’t match with the
target audience given in
the brief
 Planning issues cannot
be overcome
 The idea is too
complicated
Revisions & decisions
 I can’t get permission to
film at night so I’ll change
the idea slightly and film
in the day instead
 The focus group said they
didn’t like the outfits the
models wore so I’ll sketch
out different outfits
according to their
comments.

Selecting a final idea
 Provide a written justification for selecting
that final idea.
 Demonstrate how your selected idea
meets the requirements of the brief.
 Demonstrate how your selected idea
addresses relevant planning issues.


To understand the requirements of a brief, you need to ask the
following questions:
 WHO is the intended target audience for the product?
 WHY is the product being produced? Look at the brief
and ask yourself, “What does this product have to do?”
(educate, inform, entertain, provide a service)
 WHAT will the product be?
 WHERE will it will be seen (the platform)?
Practice deconstructing a brief
5 minutes
Think Pair Share
Deconstruct the clients brief as a group ready to
feedback to the class.

Practice deconstructing a brief
5
minutes
Verbal
 Discussions
 Meetings
 Thought shower
 Focus groups
 Interviews
Written
 Plot outline
 Brief synopsis
 Annotations
 SWOT analysis
Visual
Mood boards
Mind maps
Storyboards
Sketching
Audio visual
presentation
Think Pair Share
Decide on which communication methods would work
best when planning and presenting ideas.

Deconstructing the real client
brief
Verbal
 Discussions
 Meetings
 Thought shower
 Focus groups
 Interviews
Written
 Plot outline
 Brief synopsis
 Annotations
 SWOT analysis
Visual
Mood boards
Mind maps
Storyboards
Sketching
Audio visual
presentation
1) As a group you must now deconstruct your clients brief.
2) Once you have deconstructed your brief you must begin to discuss which
communication methods would best fit your plans.

RAG123
Match the learning aims with the
correct statements.
Learning aim A
Understand how to
develop ideas for a
digital media product
Learning aim B
Pitch ideas for a digital
media product
Learning aim C
Produce planning for a
digital media product
For this learning aim I will work as a team to
come up discount initial ideas and select one final
idea to develop and plan fully.
For this learning aim I will work with my team to
prepare a pitch which will be presented in front of
the client.
For this learning aim I will create an online blog which I
will upload all of my work onto (on time) in order for it to
be marked.

BTEC Creative Digital Media Production Unit 2 introduction

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