Additional filming
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Joe Hardy intends to film additional scenes for a music video in order to make the narrative clearer and more conventional to the genre. More scenes will be filmed in run-down, urban areas with graffiti to further convey the link between wealth and crime, which is typical of hip hop and R&B genres. Filming more planned shots will allow irrelevant clips to be cut and a more consistent, stereotypical music video to be produced.
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Video draft 1 eval
The document provides an evaluation of scenes for a music video draft. The introductory scene establishes a peaceful ocean shot to introduce the artist and song, relating to the R&B/Hip-Hop style through connotations of travel and wealth. Subsequent scenes continue portraying wealth and exotic travel through shots of a sports car driving through a tunnel and views of cities from above. Later scenes cut between aerial city shots and ones in a graffiti-covered tunnel, where the black artist dons a gold mask to portray elements of both street culture and wealth typically seen in these genres.
Original music video review
This document provides a detailed analysis of the music video for "Mask Off" by Future. It examines the various settings used in the video, including a corner shop, city streets, roads, and cars. It analyzes how the settings relate to the song's themes of danger and violence in the city. The document also discusses costumes, lighting, props, body language, camera angles, and how the video follows conventions of the hip-hop genre. Overall, the analysis finds that the video closely matches the lyrical content through its use of realistic urban settings and stylistic choices common to hip-hop music videos.
Video draft 1 eval
This document provides an evaluation of scenes for a music video draft. The introductory scene establishes a peaceful ocean shot with text introducing the artist and song, relating to R&B/hip hop themes of travel, luxury lifestyles, and drug use. The second scene shows a car traveling through a tunnel, emphasizing luxury travel and an exotic location. Scenes 3 and 4 cut between an aerial city shot at night, portraying the artist as prominent in their urban environment, and the artist and associates in a graffiti tunnel, with the artist wearing a gold mask to depict wealth and street elements.
Location
ASAP Rocky is an upcoming rapper from a rough urban background, as evidenced by the location featured in the photo. The block of flats and graffiti reinforce that he did not come from privilege and has worked hard. The location also shows that he has yet to leave his neighborhood and become a worldwide star. The graffiti wall would be used by artists to show creativity and thinking outside the box. It features designs that attract attention and transfer to musical creativity. Having the image of Biggie Smalls, one of hip hop's all time greats, on the wall makes it a good location for showcasing upcoming artists and appreciating legendary artists.
Locations
The document discusses and justifies several location choices for filming a music video:
1) The Piece Hall in Halifax will be the first location because it is well-lit and shows the environment of the artist. Scenes will show the artist walking and performing alone at night to match the song's mood.
2) The top floor of the Broad Street car park will provide views of the lit-up town at night, creating the right atmosphere. Scenes will show the artist driving up and looking over the town.
3) A street in Halifax will be used to show the artist's background growing up there and link to the song's lyrics about gangs and violence.
4) A dual carriage
Synopsis
The music video will feature a female main character whose face is not revealed until the end to build mystery and tension. Various shots from her point of view will be used to make the viewer feel like they are experiencing her journey. Scenes will be filmed in several London locations, including a train station, Hyde Park, and streets, to showcase ordinary lives and link to the song's lyrics. The narrative aims to tell a story about people's lives through the main character's eyes and show the highs and lows, building to a revelation of her story at the end when her face is shown as she finds her "one," connecting to the religious theme of finding God.
Mood board
The document outlines plans for filming a music video in London. Scenes will include shots of Liverpool Street station from various angles, two people walking away to represent a relationship falling apart, and using software to show the lingering of a relationship. Additional scenes will feature a woman checking her watch while waiting for "God" at a coffee shop, locations around London to expose the surroundings, and a woman lying on the floor to literally represent lyrics. Effects like time lapse will be used to convey themes of people rushing through life without noticing God.
Media Evaluation Question 1
The document discusses the forms and conventions used in the author's music video for a UK hip hop song called "When We Make It". It focuses on how the video develops and challenges conventions of the genre. Specifically, it highlights the use of urban locations to contrast the artists' past and aspirations for success. It also discusses the inclusion of well-known London landmarks and the use of black and white shots to represent the artists' backgrounds. Common conventions like solo shots of artists rapping and casual recording studio scenes were also incorporated into the video. Clothing styles typical of UK hip hop like hoodies, hats and bling accessories were worn by the artists to fit with genre trends.
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Video draft 1 eval
The document provides an evaluation of scenes for a music video draft. The introductory scene establishes a peaceful ocean shot to introduce the artist and song, relating to the R&B/Hip-Hop style through connotations of travel and wealth. Subsequent scenes continue portraying wealth and exotic travel through shots of a sports car driving through a tunnel and views of cities from above. Later scenes cut between aerial city shots and ones in a graffiti-covered tunnel, where the black artist dons a gold mask to portray elements of both street culture and wealth typically seen in these genres.
Original music video review
This document provides a detailed analysis of the music video for "Mask Off" by Future. It examines the various settings used in the video, including a corner shop, city streets, roads, and cars. It analyzes how the settings relate to the song's themes of danger and violence in the city. The document also discusses costumes, lighting, props, body language, camera angles, and how the video follows conventions of the hip-hop genre. Overall, the analysis finds that the video closely matches the lyrical content through its use of realistic urban settings and stylistic choices common to hip-hop music videos.
Video draft 1 eval
This document provides an evaluation of scenes for a music video draft. The introductory scene establishes a peaceful ocean shot with text introducing the artist and song, relating to R&B/hip hop themes of travel, luxury lifestyles, and drug use. The second scene shows a car traveling through a tunnel, emphasizing luxury travel and an exotic location. Scenes 3 and 4 cut between an aerial city shot at night, portraying the artist as prominent in their urban environment, and the artist and associates in a graffiti tunnel, with the artist wearing a gold mask to depict wealth and street elements.
Location
ASAP Rocky is an upcoming rapper from a rough urban background, as evidenced by the location featured in the photo. The block of flats and graffiti reinforce that he did not come from privilege and has worked hard. The location also shows that he has yet to leave his neighborhood and become a worldwide star. The graffiti wall would be used by artists to show creativity and thinking outside the box. It features designs that attract attention and transfer to musical creativity. Having the image of Biggie Smalls, one of hip hop's all time greats, on the wall makes it a good location for showcasing upcoming artists and appreciating legendary artists.
Locations
The document discusses and justifies several location choices for filming a music video:
1) The Piece Hall in Halifax will be the first location because it is well-lit and shows the environment of the artist. Scenes will show the artist walking and performing alone at night to match the song's mood.
2) The top floor of the Broad Street car park will provide views of the lit-up town at night, creating the right atmosphere. Scenes will show the artist driving up and looking over the town.
3) A street in Halifax will be used to show the artist's background growing up there and link to the song's lyrics about gangs and violence.
4) A dual carriage
Synopsis
The music video will feature a female main character whose face is not revealed until the end to build mystery and tension. Various shots from her point of view will be used to make the viewer feel like they are experiencing her journey. Scenes will be filmed in several London locations, including a train station, Hyde Park, and streets, to showcase ordinary lives and link to the song's lyrics. The narrative aims to tell a story about people's lives through the main character's eyes and show the highs and lows, building to a revelation of her story at the end when her face is shown as she finds her "one," connecting to the religious theme of finding God.
Mood board
The document outlines plans for filming a music video in London. Scenes will include shots of Liverpool Street station from various angles, two people walking away to represent a relationship falling apart, and using software to show the lingering of a relationship. Additional scenes will feature a woman checking her watch while waiting for "God" at a coffee shop, locations around London to expose the surroundings, and a woman lying on the floor to literally represent lyrics. Effects like time lapse will be used to convey themes of people rushing through life without noticing God.
Media Evaluation Question 1
The document discusses the forms and conventions used in the author's music video for a UK hip hop song called "When We Make It". It focuses on how the video develops and challenges conventions of the genre. Specifically, it highlights the use of urban locations to contrast the artists' past and aspirations for success. It also discusses the inclusion of well-known London landmarks and the use of black and white shots to represent the artists' backgrounds. Common conventions like solo shots of artists rapping and casual recording studio scenes were also incorporated into the video. Clothing styles typical of UK hip hop like hoodies, hats and bling accessories were worn by the artists to fit with genre trends.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Treatment
The music video will tell the story of a young aspiring singer stuck in a manual job trying to achieve his dream of being a musician. It will be set in the urban areas of Bournemouth, UK. The video will start with the artist waking up and performing the first verse in his bedroom. It will then show him busking under a bridge and at his job as a decorator, where he finds a guitar and plays it while working. For the chorus, it returns to the artist playing the found guitar at work. In the final verse, he is back busking under the bridge, and more people stop to watch him this time.
Pitch
Jenny. She will help with equipment and
safety precautions.
- Camera: Canon EOS 600D DSLR
- Lens: Canon EF-S 18-55mm f/3.5-5.6 IS II
- Tripod: Manfrotto Compact Action Tripod
- Steadicam: Glidecam HD-2000
- Toplight/Spotlight: LED Video Light Panel
- Microphone: Rode VideoMic Pro
- Batteries & Memory Cards
- Rain Covers
We chose this equipment because it is lightweight
and portable for location filming. The camera and
lens provide good quality HD video. The tripod,
steadicam and to
Recce
The photographer will take pictures of a hip hop duo posing next to an expensive car outside a bungalow. This will show the contrast between where they came from and where they are now, and demonstrate wealth through displaying an expensive car, which is common in hip hop music videos and photos. The photos will be taken at night in an urban location to create more mood and interest for the audience, in keeping with conventions of the hip hop genre.
Anchorman analysis - hossameldin elrayes
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Website Draft
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Media theories
This document discusses various media theories and how they relate to the music video being produced by the author and their partner. In 3 sentences:
The music video tells the true story of the artist "Danny Billz" and his troubled upbringing, portraying the stereotypes of black youth in media but also showing his transformation. Various media theories around narrative, audience reception, and genre conventions are relevant to the project. By connecting with audiences through an authentic narrative and online presence, the authors aim to cultivate connections between the artist and their target demographic.
Location scouting
This document scouted and described several potential filming locations for a music video about a grime artist named Danny Billz. It discusses how shots from each location could help tell the story and convey themes around how the artist's environment and past experiences influenced him. The locations included an apartment block, council estates, alleyways, a police station, train station, chicken shop, and a black box room that could represent an interrogation scene. The goal was to authentically capture locations from the artist's childhood area and portray the struggles and hardships he faced growing up.
Media Get Ur Money Up
The music video pitch is for the song "Get Your Money Up" by Detail$. The genre is hip hop/R&B and the video will be filmed in various club locations. Stylistic influences include music videos showing performers interacting in a club environment. The target audience is teens to 30-year-olds who listen to R&B and hip hop. Filming will use interesting shots and cuts to keep the audience engaged. Costumes will be glamorous evening wear and locations will include clubs and public transportation.
Media A2
The video features many close-ups of the artist looking directly at the camera, allowing viewers to feel connected to the performance. The cartoon-style background enhances the realness and authenticity of the artist. Intertextually, the black and white style and minimal use of red resembles the 2005 film Sin City. Multiple screens focus attention on the artist as the central figure. Unlike many grime videos that promote promiscuity, this video solely features the artist, signifying his importance. Visuals and lyrics are connected, like hand gestures enhancing the meaning of "Check the flow though" and skyscrapers relating to feeling like "Batman on the roof."
Assignmetn 26
The music video will tell a narrative story through a single continuous shot of a man walking through run-down areas of town at night, grieving over life decisions and having lost someone dear to him. Flashbacks will show happier times they spent together. The goal is to portray emotions of sadness and regret through the character's journey to a cemetery, while highlighting the artist's journey from a tough childhood to finding solace in music rather than a life of crime.
Mise En-Scene Planning
The document outlines the mise-en-scene plan for an indie music video for the song "Everywhere I Go" by Lissie. The video will feature the artist Cerys having fun with friends in locations around London like Camden and an arcade to convey her personality. A stalker character played by Blixa Aguerreberry will represent the lurking danger mentioned in the song by stalking Cerys without showing his face. Cerys will wear simple indie-style clothing like mom jeans, jacket, and natural makeup and hair to develop her image for the audience.
Shot locations
The document discusses proposed locations to film footage for a documentary on graffiti art. It suggests filming in Shoreditch, a densely graffitied area of London known for its street art culture. Specific locations mentioned include a graffiti tunnel in Leake Street near Waterloo station, where professional artists legally spray, and a vibrant graffiti wall in Shoreditch that could serve as the interview backdrop. The document also discusses filming timelapses of urban areas to show the passage of time, as well as interviewing a graffiti artist and police officer to provide different perspectives.
Eval task 1 feedback
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Lil wayne
The document discusses the use of black, white, and red colors on an album cover to portray the artist as a black rap musician. The car and lack of shirt represent hip hop wealth conventions. The expensive necklaces further symbolize the money the artist has made through rap music, establishing him as a superior artist in the industry. The similar color schemes on the vinyl and front cover reinforce the artist's rebellious attitude and image.
Mise en-scene-plannin
This document discusses the plans for a music video mise-en-scene. It will feature a teenage girl as the main actor to portray the pressures of relationships. Costumes will include a big fur coat for the main actor and casual clothes for other actors. Locations will be urban settings and nightlife areas in London. Props will include bottles of alcohol, a clutch bag, and phones. Lighting will be dark and misty to reflect the nightlife, using spotlights on the main actor when singing alone.
Music video draft 2 evaluation
This document provides an evaluation of draft edits made to a music video. Scenes were changed from full color to black and white to match the depressing lyrics and narrative of a girl cheating. Money falling was added to represent wealth and question its source, generating intrigue. Tunnel scenes now show the artist dancing in smoke with associates to convey crime, while editing hue and saturation to portray drug effects. Car scenes introduce a female character arguing with the protagonist to advance the narrative of a relationship in dispute, using conventional R&B video tropes.
Additional research mise en scene
The document discusses how mise-en-scene elements like costumes, props, locations, and lighting can be used to attract audiences, represent artists, and communicate genre and narrative in a music video. Costumes featuring expensive streetwear brands can attract audiences interested in rap culture. Props like money can represent wealth and the hip hop lifestyle. Locations shift from urban settings implying a difficult past to luxurious settings implying current success. Mise-en-scene choices aim to position the artist and genre while also communicating a narrative around the song's themes like relationships and career progression.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles follow conventions, like low shots showing superiority. While most settings tie into stereotypes like council estates, some locations like parks are less conventional for rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes of only being violent.
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Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Treatment
The music video will tell the story of a young aspiring singer stuck in a manual job trying to achieve his dream of being a musician. It will be set in the urban areas of Bournemouth, UK. The video will start with the artist waking up and performing the first verse in his bedroom. It will then show him busking under a bridge and at his job as a decorator, where he finds a guitar and plays it while working. For the chorus, it returns to the artist playing the found guitar at work. In the final verse, he is back busking under the bridge, and more people stop to watch him this time.
Pitch
Jenny. She will help with equipment and
safety precautions.
- Camera: Canon EOS 600D DSLR
- Lens: Canon EF-S 18-55mm f/3.5-5.6 IS II
- Tripod: Manfrotto Compact Action Tripod
- Steadicam: Glidecam HD-2000
- Toplight/Spotlight: LED Video Light Panel
- Microphone: Rode VideoMic Pro
- Batteries & Memory Cards
- Rain Covers
We chose this equipment because it is lightweight
and portable for location filming. The camera and
lens provide good quality HD video. The tripod,
steadicam and to
Recce
The photographer will take pictures of a hip hop duo posing next to an expensive car outside a bungalow. This will show the contrast between where they came from and where they are now, and demonstrate wealth through displaying an expensive car, which is common in hip hop music videos and photos. The photos will be taken at night in an urban location to create more mood and interest for the audience, in keeping with conventions of the hip hop genre.
Anchorman analysis - hossameldin elrayes
The opening sequence introduces the main character, Ron Burgundy, through a narration and visuals. It establishes that the movie is set in 1970s San Diego, where Ron is a famous local news anchor. His helicopter landing in the street and his expensive suit indicate he believes he is more important than the rules. Scenes of him preening in front of the mirror and bragging about his looks to colleagues provide the audience an early glimpse of his cocky and smug personality. The sequence uses music, dialogue and shots of Ron's workplace to build up his character and importance before the story begins.
Website Draft
The document outlines a plan for a website to promote an artist. It describes designing the website with a black and white color scheme to portray the artist's tough upbringing and journey to becoming a better person. Key sections of the website are described, including the homepage with the artist's picture, news about his activities, a media page with photos, an online shop selling merchandise, and a biography. The goal is to make the website appealing, easy to navigate, and promote the artist effectively.
Media theories
This document discusses various media theories and how they relate to the music video being produced by the author and their partner. In 3 sentences:
The music video tells the true story of the artist "Danny Billz" and his troubled upbringing, portraying the stereotypes of black youth in media but also showing his transformation. Various media theories around narrative, audience reception, and genre conventions are relevant to the project. By connecting with audiences through an authentic narrative and online presence, the authors aim to cultivate connections between the artist and their target demographic.
Location scouting
This document scouted and described several potential filming locations for a music video about a grime artist named Danny Billz. It discusses how shots from each location could help tell the story and convey themes around how the artist's environment and past experiences influenced him. The locations included an apartment block, council estates, alleyways, a police station, train station, chicken shop, and a black box room that could represent an interrogation scene. The goal was to authentically capture locations from the artist's childhood area and portray the struggles and hardships he faced growing up.
Media Get Ur Money Up
The music video pitch is for the song "Get Your Money Up" by Detail$. The genre is hip hop/R&B and the video will be filmed in various club locations. Stylistic influences include music videos showing performers interacting in a club environment. The target audience is teens to 30-year-olds who listen to R&B and hip hop. Filming will use interesting shots and cuts to keep the audience engaged. Costumes will be glamorous evening wear and locations will include clubs and public transportation.
Media A2
The video features many close-ups of the artist looking directly at the camera, allowing viewers to feel connected to the performance. The cartoon-style background enhances the realness and authenticity of the artist. Intertextually, the black and white style and minimal use of red resembles the 2005 film Sin City. Multiple screens focus attention on the artist as the central figure. Unlike many grime videos that promote promiscuity, this video solely features the artist, signifying his importance. Visuals and lyrics are connected, like hand gestures enhancing the meaning of "Check the flow though" and skyscrapers relating to feeling like "Batman on the roof."
Assignmetn 26
The music video will tell a narrative story through a single continuous shot of a man walking through run-down areas of town at night, grieving over life decisions and having lost someone dear to him. Flashbacks will show happier times they spent together. The goal is to portray emotions of sadness and regret through the character's journey to a cemetery, while highlighting the artist's journey from a tough childhood to finding solace in music rather than a life of crime.
Mise En-Scene Planning
The document outlines the mise-en-scene plan for an indie music video for the song "Everywhere I Go" by Lissie. The video will feature the artist Cerys having fun with friends in locations around London like Camden and an arcade to convey her personality. A stalker character played by Blixa Aguerreberry will represent the lurking danger mentioned in the song by stalking Cerys without showing his face. Cerys will wear simple indie-style clothing like mom jeans, jacket, and natural makeup and hair to develop her image for the audience.
Shot locations
The document discusses proposed locations to film footage for a documentary on graffiti art. It suggests filming in Shoreditch, a densely graffitied area of London known for its street art culture. Specific locations mentioned include a graffiti tunnel in Leake Street near Waterloo station, where professional artists legally spray, and a vibrant graffiti wall in Shoreditch that could serve as the interview backdrop. The document also discusses filming timelapses of urban areas to show the passage of time, as well as interviewing a graffiti artist and police officer to provide different perspectives.
Eval task 1 feedback
The document discusses conventions in bass house music videos, digipaks, and websites. It analyzes how the student's media product challenges and follows genre conventions through comparisons to other artists like Kiasmos, Tchami, and Odesza. Shots from different music videos are examined in terms of lighting, costumes, shots of dancers, and how they relate to technical and symbolic conventions or challenge expectations. Designs of digipaks use simplicity and dark colors while websites maintain artist mystery. Overall, the analysis considers how the student's work aligns with or diverges from typical bass house genre styles.
Lil wayne
The document discusses the use of black, white, and red colors on an album cover to portray the artist as a black rap musician. The car and lack of shirt represent hip hop wealth conventions. The expensive necklaces further symbolize the money the artist has made through rap music, establishing him as a superior artist in the industry. The similar color schemes on the vinyl and front cover reinforce the artist's rebellious attitude and image.
Mise en-scene-plannin
This document discusses the plans for a music video mise-en-scene. It will feature a teenage girl as the main actor to portray the pressures of relationships. Costumes will include a big fur coat for the main actor and casual clothes for other actors. Locations will be urban settings and nightlife areas in London. Props will include bottles of alcohol, a clutch bag, and phones. Lighting will be dark and misty to reflect the nightlife, using spotlights on the main actor when singing alone.
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Similar to Additional filming
Music video draft 2 evaluation
This document provides an evaluation of draft edits made to a music video. Scenes were changed from full color to black and white to match the depressing lyrics and narrative of a girl cheating. Money falling was added to represent wealth and question its source, generating intrigue. Tunnel scenes now show the artist dancing in smoke with associates to convey crime, while editing hue and saturation to portray drug effects. Car scenes introduce a female character arguing with the protagonist to advance the narrative of a relationship in dispute, using conventional R&B video tropes.
Additional research mise en scene
The document discusses how mise-en-scene elements like costumes, props, locations, and lighting can be used to attract audiences, represent artists, and communicate genre and narrative in a music video. Costumes featuring expensive streetwear brands can attract audiences interested in rap culture. Props like money can represent wealth and the hip hop lifestyle. Locations shift from urban settings implying a difficult past to luxurious settings implying current success. Mise-en-scene choices aim to position the artist and genre while also communicating a narrative around the song's themes like relationships and career progression.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles follow conventions, like low shots showing superiority. While most settings tie into stereotypes like council estates, some locations like parks are less conventional for rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes of only being violent.
Recce
This document discusses potential shooting locations and shots for a grime music video that will convey the urban culture and conventions of the genre. Low angle shots in a car park will make the actor seem powerful. Shots down city-like streets will show the urban environment, while shots of graffiti and barbed wire fences can represent crime and restricted areas associated with urban culture. These locations and shots will demonstrate the filmmaker's understanding of grime music video conventions.
Question One A2 Media Evaluation
The document discusses plans for a music video for the song "Jealous Type" by Bahja Rodriguez. It explores how elements like locations, costumes, props, and shots were chosen to both conform to and challenge conventions of the urban genre. Locations featured were repeated to represent significance in the artist's past relationship through nostalgia. Costumes and shots were selected to align with expectations of bright colors and movement while props like sparklers added drama. The video aims to tell a narrative about a love triangle through these stylistic choices and engagement of themes like relationships, confidence, and independence.
Music Video Analysis 2
The document analyzes a music video for the rap/hip hop song "Buzzing" by 50 Cent and Mann. It finds that the video employs several conventions of the genre, including the rappers wearing casual, flashy clothes and jewelry while a scantily-clad female dances. Nice cars are prominently featured as symbols of wealth and success. The video utilizes common settings like a car warehouse and depicts the rappers flaunting a luxurious lifestyle through money, women, and possessions in order to appeal to the target audience.
Music Video Analysis
This document provides an analysis of a music video in the rap/hip hop genre. It summarizes the typical conventions seen in rap music videos related to costume, lighting, actors, makeup, props, and settings. It then analyzes a specific music video for the song "Buzzing" by 50 Cent and Mann. The analysis finds the video focuses on displaying luxury items like cars and money to portray the rappers' lavish lifestyle, while also sexually objectifying women. It concludes the video reinforces negative stereotypes but appeals to its target genre audience.
Q2. How effective is the combination of your main product and ancillary products
The document analyzes the effectiveness of combining a rap artist's music video, digipak, and website.
The music video uses black and white to depict past events and color to depict the present. The digipak and website feature the artist's reflective style through plain fonts and serious photos. London landmarks represent the artist's roots while atypical elements subvert rap conventions.
Consistency across the ancillary texts and music video effectively portray the artist's inner conflict between fame and authenticity through recurring themes like buildings and mise-en-scene. Minor changes could further explore the artist's urban background.
Q2. How effective is the combination of your main product and ancillary texts?
The document discusses the effectiveness of combining a rap artist's main product (a music video) with ancillary texts (a digipak and website).
The digipak and website were designed to represent the artist's character and rap genre through consistent font, photos, and references to London. While drawing on rap conventions like hoodies and locations, they also depicted the artist as humble and reflective rather than flashy.
The music video complemented the ancillary materials by featuring buildings from the background photo and sharing the same mood and themes of inner conflict. Overall, the combination of products was deemed effective by maintaining consistency in visuals and message across the artist's representation.
Analysis of ‘game’ the city
The video was released on March 22nd, 2012 and was directed by Matt Alonzo. It is a performance/narrative video that tells the story of the artist rapping about his friend who was killed. Editing techniques like cross fading and matching shots to heartbeats are used to adhere to conventions of rap music. The artist represents himself as a narrator who cares deeply about his lost friend, as shown through his clothing and emotions. He is signed to major record labels but the low-budget video focuses on shots in his neighborhood rather than expensive props. The video was distributed on YouTube and other websites for audiences who can relate to the personal story or similar experiences.
Evaluation question 1
The document discusses conventions of music videos and how the student's music video product conforms to and challenges conventions of hip hop music videos. It conforms by portraying wealth through expensive clothing, using low camera angles to make the artist seem powerful, and including a party scene. However, it challenges conventions by showing the artist is not enjoying the party scene, telling a different story. The pacing of cuts matches the song, and visuals follow a narrative inspired by the sad lyrics about escaping gang life to pursue music career dreams.
Analysis of a music video
I have analysed two music videos from the same genre (RAP/Grime) In the following power point you can see a detailed analysis of the different conventions used.
Codes & conventions
Hip-hop music videos commonly feature expensive props like jewelry, clothes, and cars to portray wealth and success. This convention stems from hip-hop culture where reputation and "swagger" are important. For example, Jay Rock's "Hood Gone Love It" video shows a slow-motion shot of custom cars. Artists also commonly wear expensive clothing and are shown in mansions or driving luxury cars to establish their image as wealthy icons who have achieved success through hard work. Music video conventions help audiences recognize genres and understand the artist's image and lyrics.
Props/Costumes/Settings
This document analyzes and compares the costumes, settings, and props used in four music videos representing different genres: UK hip-hop, grime, and alternative R&B/hip-hop. For each video, the costumes worn relate to the genre and location depicted. Settings are typically the artist's home borough or neighborhood. Props featured commonly include cars, alcohol, and flashy jewelry for hip-hop, and fewer materialistic props for grime and R&B. Overall, the document finds costumes and settings in music videos generally reinforce genre conventions and stereotypes while props are used to portray the artist's personality and success.
Research and planning video analysis 1
This document discusses several theories and concepts related to music videos. It summarizes Andrew Goodwin's 6 features of music videos, including demonstrating genre characteristics, having a relationship between lyrics and visuals, and including intertextual references. It also outlines several other scholars' perspectives on music videos, such as their use of binaries, categories of conceptual vs performance videos, and the need to conform to and subvert genre conventions. Finally, it analyzes still shots from The Weeknd's "Reminder" video in the context of these theories, noting how it demonstrates genres of hip hop and R&B while amplifying various stereotypes.
Example of Costumes
Here is an example of the type of costumes we would like to use in our music video for Nikki J's The Way You Do. These are not photo representative but give an idea of the sort of thing we are planning to use.
Research and planning video analysis 1
The document discusses several theories about music videos and their analysis. It summarizes Andrew Goodwin's 6 features of music videos, including demonstrating genre characteristics, having a relationship between lyrics and visuals, and including intertextual references. It also outlines theories by Sven E Carlsson, Michael Shore, and Steve Neale about conceptual vs performance videos, the objectification of women, and the need for videos to conform to and subvert genre conventions. Specific still shots from The Weeknd's "Reminder" video are analyzed in terms of these theories.
Evaluation task 1 (mahdi maah)
The document discusses how the media product challenges conventions of real Hip Hop and R&B music videos. It portrays the female lead in a non-sexual way, unlike typical videos which use the "male gaze". It also shows the male lead in a vulnerable state through lighting and camera angles, breaking from conventions of displaying arrogance. Overall, the video challenges stereotypes while still developing themes seen in inspirational works like Drake's "Find Your Love".
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
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Q2. How effective is the combination of your main product and ancillary products
Q2. How effective is the combination of your main product and ancillary products
Q2. How effective is the combination of your main product and ancillary texts?
Q2. How effective is the combination of your main product and ancillary texts?
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Additional filming
- 2. Intentions for filming After peer and group feedback we are aiming to film more scenes in order to make the narrative more clear to the audience. Also by filming additional scenes for the video we will be able to make it more conventional to the genre as scenes need to be replaced which do not match the style of the video. In the new footage we will film in places similar to the first scenes which convey crime and deviance for example places with graffiti and urban surroundings such as an industrial estate. We will film more scenes with the artist in the car in run down areas to further convey the link between wealth and crime which is conventional of both the hip hop and RnB genres. With the intention of filming more scenes we are able to cut it out irrelevant clips which are not coherent with the narrative or conventional to the genre, by planning the shots and filming before finalizing the video we will be able to produce a stereotypical music video with more consistency.
- 3. New Locations For the first half of the song we are going to film further scenes in more run down and less economically developed places in order to match the scenes filmed in the tunnel with graffiti, this conveys the idea that the genre is associated with deviance. These areas can be seen as places where crime is taken place. These scenes will directly juxtapose the scenes filmed in the suburban areas which will allow us to convey how crime and luxury lifestyle can be seen in both sides of the genre and often artists will be stuck in limbo between the two types of lifestyle. In this scene it will link to the narrative as this is where the female protagonist is seen going behind the artist back in an area where the artist is not likely to be anymore.
- 4. New Locations This location can signify the criminal side of the culture as it is a secluded location which could represent where various crimes could take place. For this scene we intend to cross cut with the scenes in London to give the idea that the artist has both a legal and illegal lifestyle which are both shown in the RnB genre, the two different phones and outfits will suggest this idea as the artists has to act differently in the two situation, also this location links to the narrative as this is portrays how the artist is attempting to get in contact with the female regardless of where he is.
- 5. New Locations The artist in this location will be shown during the lyrics “now I've got money coming in and I'm looking at the ******* world different” this represents how the artists outlook of the world has changed. It represents the dominance of the artist as it is can be perceived as if he is looking down on the world as he is getting richer. We have filmed the artist on a high rise building in London to reinforce this message.