The document proposes a music video for the song "Stuck in their Strategy" by the artist Split Prophets. It will portray stereotypical British hip hop culture through themes of drugs, graffiti, sex, rebellion and violence. The video will incorporate the song's lyrics about living in an illusion of freedom under hypocritical democracy. It will use fast-paced editing to bring the lyrics to life visually. The target audience is predominantly male ages 17-20 who are interested in urban culture.