This document outlines a vision and strategy to increase direct human consumption of Anchoveta Peruana, a type of fish, in order to eliminate world hunger and child malnutrition by 2050 in a sustainable way. It proposes generating economic growth in Peru through prioritizing DHC of Anchoveta over using it primarily for indirect human consumption like fishmeal. The strategy involves 4 phases including developing video content to promote Anchoveta's value and increasing its inclusion in food aid programs.