The document outlines several strategies to promote fruit and vegetable consumption among children and mothers in the Philippines. It recommends that entertainment media targeting children promote fruits and vegetables in their programming. It also suggests encouraging fruit and vegetable consumption in schools to create awareness of their benefits. Additionally, it proposes educating mothers on the importance of healthy foods for their children and enhancing children's confidence through community activities. Various communication channels like flyers, storytelling, delivery trucks and billboards are identified. Finally, it stresses the need for involvement from all sectors of society to effectively implement related programs and projects.