Messaging Matters

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The document discusses effective messaging strategies for fundraising. It emphasizes that messaging should be simple, easy to understand, and avoid jargon. The best messages focus on impact by explaining how an organization makes a difference rather than focusing on process or details. Effective message types include elevator speeches that introduce an organization's work through stories, impact statements that explain problems solved and results achieved, and calls to action that request support for specific impacts. Overall, the key is communicating an organization's impact in a way that is clear and inspires donors to support its mission.

Government & Nonprofit

Messaging Matters
What to say to grab attentionand support
Sandy Rees, CFRE
Chief Encouragement Officer

Does it matter?
What difference does it make what you say to a
donor?

What grabs you?
What makes you want to pull out your
checkbook and give?

About me --
 Fundraising Nerd
 Trainer
 Author
 Animal lover
me and Lucy

I didn’tsign up for fundraisingat career day

When you raise more money, you can
change more lives.
The right message greases the skids

The best messaging is
 Simple
 Easy to understand
 Jargon free
 Not “insider language”

Obstaclesto good messaging
 Fundraising French
 Existence vs Impact
 Jargon Breath

What’sthis really say?
Members of an avian species of
identical plumage congregate.

What’sthis really say?
It is impossible to indoctrinate a
superannuated canine in
innovative maneuvers.

What’sthis really say?
Freedom from encrustations of
grime is contiguous to possessing
divine attributes.

The right message
It’s not about your annual fund or you need to
pay the bills.

Existencevs impact
Existence
 Process
 Details
 “How”
Impact
 Transformation
 Outcomes
 “Why”

What donors wantto know
1. How are you making a difference?
2. What will you do with my money?
3. Can I trust you?

4 types of messages
 Elevator speech
 Impact Statement
 Call to Action
 Update

Elevatorspeech Formula
 Who
 How
 Story
We help (who) to (how their life is changed).
Let me tell you about (story).

Impact statement
You know how (problem)?
Well, we (solution).
What we’ve done so far is (key results)

Callto Action
You can help us (create impact).
Here’s how…

For example
“You can help us find a loving home for every
animal in our shelter. Here’s how…”
“Together, we can provide a hot meal to every
homeless person in our community. Give
today.”

Key takeaways
The best messaging is NOT insider language.
Great messaging is EASY to understand.
What else?

Now what?
 Set specific goals
 Create a written plan
 Get busy!

Get the “1 Page Quick-and-simpleFundraising
Plan
Includes
 Summary Calendar Template
 Fundraising Strategy Worksheet
 Marketing Strategy Worksheet
http://GetFullyFunded.com/plan

The Inspired
FundraisingRetreat
September 28-30, 2016
Nashville, TN
http://GetFullyFunded.com/Retreat

Stay intouch
www. GetFullyFunded.com
Sandy@GetFullyFunded.com
865-657-9915
@SandyRees
Facebook.com/GetFullyFunded

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一比一原版(utas学位证书)澳洲塔斯马尼亚大学毕业证成绩单一模一样

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Causes Supporting Charity for Elderly People

SERUDS INDIA

Around 52% of the elder populations in India are living in poverty and poor health problems. In this technological world, they became very backward without having any knowledge about technology. So they’re dependent on working hard for their daily earnings, they’re physically very weak. Thus charity organizations are made to help and raise them and also to give them hope to live. Donate Us: https://serudsindia.org/supporting-charity-for-elderly-people-india/ #oldagehome, #donateforeldersinkurnool, #donateforelders, #donationforelders, #donateforoldpeople, #donationforoldpeople, #sponsorforelders, #sponsorforoldpeople, #donationforcharity, #charity, #seruds, #kurnool, #donateforoldagehome, #oldagehomedonation

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一比一原版(uoit毕业证书)加拿大安大略理工大学毕业证如何办理

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原版一模一样【微信：741003700 】【(uoit毕业证书)加拿大安大略理工大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(uoit毕业证书)加拿大安大略理工大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(uoit毕业证书)加拿大安大略理工大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(uoit毕业证书)加拿大安大略理工大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(uoit毕业证书)加拿大安大略理工大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST

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YOU WILL DISCOVER: The engaging history and evolution of Wolverton and Greenleys Town Council's newsletter Strategies for producing a successful community newsletter and generating income through advertising The decision-making process behind moving newsletter design from in-house to outsourcing and its impacts Dive into the success story of Wolverton and Greenleys Town Council's newsletter in this insightful webinar. Hear from Mandy Shipp and Jemma English about the newsletter's journey from its inception to becoming a vital part of their community's communication, including its history, production process, and revenue generation through advertising. Discover the reasons behind outsourcing its design and the benefits this brought. Ideal for anyone involved in community engagement or interested in starting their own newsletter.

EI Statistical Review of World Energy 2024

Energy for One World

FT author Amanda Chu US Energy Reporter ‌ ‌ PREMIUM June 20 2024 Good morning and welcome back to Energy Source, coming to you from New York, where the city swelters in its first heatwave of the season. Nearly 80 million people were under alerts in the US north-east and midwest yesterday as temperatures in some municipalities reached record highs in a test to the country’s rickety power grid. In other news, the Financial Times has a new Big Read this morning on Russia’s grip on nuclear power. Despite sanctions on its economy, the Kremlin continues to be an unrivalled exporter of nuclear power plants, building more than half of all reactors under construction globally. Read how Moscow is using these projects to wield global influence. Today’s Energy Source dives into the latest Statistical Review of World Energy, the industry’s annual stocktake of global energy consumption. The report was published for more than 70 years by BP before it was passed over to the Energy Institute last year. The oil major remains a contributor. Data Drill looks at a new analysis from the World Bank showing gas flaring is at a four-year high. Thanks for reading, Amanda Was this forwarded to you? If you’re a Premium FT subscriber, sign up here to get this newsletter delivered straight to your inbox. Sent Tuesdays and Thursdays. Not a Premium subscriber? Take out a subscription, or upgrade from standard. New report offers sobering view of the energy transition ‌ ‌ Every year the Statistical Review of World Energy offers a behemoth of data on the state of the global energy market. This year’s findings highlight the world’s insatiable demand for energy and the need to speed up the pace of decarbonisation. Here are our four main takeaways from this year’s report: Fossil fuel consumption — and emissions — are at record highs Countries burnt record amounts of oil and coal last year, sending global fossil fuel consumption and emissions to all-time highs, the Energy Institute reported. Oil demand grew 2.6 per cent, surpassing 100mn barrels per day for the first time. Meanwhile, the share of fossil fuels in the energy mix declined slightly by half a percentage point, but still made up more than 81 per cent of consumption.

一比一原版(Adelaide毕业证)阿德莱德大学毕业证如何办理

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原件一模一样【微信：95270640】【阿德莱德大学毕业证Adelaide学位证成绩单】【微信：95270640】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：95270640】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：95270640】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：95270640】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理阿德莱德大学毕业证毕业证假文凭Adelaide学位证【微信：95270640 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理阿德莱德大学毕业证Adelaide学位证毕业证假文凭【微信：95270640 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理阿德莱德大学毕业证毕业证假文凭Adelaide学位证【微信：95270640 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理阿德莱德大学毕业证毕业证假文凭Adelaide学位证【微信：95270640 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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一比一原版(Adelaide毕业证)阿德莱德大学毕业证如何办理

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Messaging Matters

1. Messaging Matters What to say to grab attentionand support Sandy Rees, CFRE Chief Encouragement Officer

2. Does it matter? What difference does it make what you say to a donor?

3. What grabs you? What makes you want to pull out your checkbook and give?

4. About me --  Fundraising Nerd  Trainer  Author  Animal lover me and Lucy

5. Here’s my story…

6. I wasn’tborn with fundraisingskills…

7. I didn’tsign up for fundraisingat career day

8. Where I learnedit was…

9. Today…

10. When you raise more money, you can change more lives. The right message greases the skids

11. The problem

12. It’s not

13. It’s Also not

14. What’sthe inside joke?

15. The best messaging is  Simple  Easy to understand  Jargon free  Not “insider language”

16. Good messaging brings

17. Obstaclesto good messaging  Fundraising French  Existence vs Impact  Jargon Breath

18. What’sthis really say? Members of an avian species of identical plumage congregate.

19. What’sthis really say? It is impossible to indoctrinate a superannuated canine in innovative maneuvers.

20. What’sthis really say? Freedom from encrustations of grime is contiguous to possessing divine attributes.

21. The right message It’s not about your annual fund or you need to pay the bills.

22. Existencevs impact Existence  Process  Details  “How” Impact  Transformation  Outcomes  “Why”

23. What donors wantto know 1. How are you making a difference? 2. What will you do with my money? 3. Can I trust you?

24. 4 types of messages  Elevator speech  Impact Statement  Call to Action  Update

25. Elevatorspeech

26. Elevatorspeech Formula  Who  How  Story We help (who) to (how their life is changed). Let me tell you about (story).

27. Elevatorspeech Formula

28. Impact statement You know how (problem)? Well, we (solution). What we’ve done so far is (key results)

29. Callto Action You can help us (create impact). Here’s how…

30. For example “You can help us find a loving home for every animal in our shelter. Here’s how…” “Together, we can provide a hot meal to every homeless person in our community. Give today.”

31. Update Your gift helped us (results).

32. Key takeaways The best messaging is NOT insider language. Great messaging is EASY to understand. What else?

33. Now what?  Set specific goals  Create a written plan  Get busy!

34. Door prize!

35. Get the “1 Page Quick-and-simpleFundraising Plan Includes  Summary Calendar Template  Fundraising Strategy Worksheet  Marketing Strategy Worksheet http://GetFullyFunded.com/plan

36. The Inspired FundraisingRetreat September 28-30, 2016 Nashville, TN http://GetFullyFunded.com/Retreat

37. Stay intouch www. GetFullyFunded.com Sandy@GetFullyFunded.com 865-657-9915 @SandyRees Facebook.com/GetFullyFunded

Messaging Matters

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