The document discusses the growing importance of intangible assets in modern economies, noting that they now account for over two thirds of GDP in developed nations. However, traditional economic analysis fails to properly account for these intangible assets, which can lead governments to pursue inappropriate policy responses based on misdiagnoses of economic problems. The Brookings Institute Task Force recognizes that intangible assets are now critical drivers of value in three key markets.

1. Two Thirds GDP
“The failure to understand the role of
intangible assets in the aggregate
economy will lead repeatedly to
misdiagnoses of economic problems
and inappropriate policy responses”
Brookings Institute Task Force

2. 90% 3 Markets
10%
0%

3. Who is this
guy?

4. We never possessed the
donor….think continuous
attracting
It doesn’t matter what people
think of you or your
organization….What matters is
how you make them feel

5. ASK ASK

6. Heisenberg’s Theory
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