Fundraising  On  A  
Shoestring  Budget  
7/23/15  
1pm  Eastern  
The  presentation  will  begin  shortly.
Before  We  Get  Started
3
This  presentation  is  being  recorded!  
The  recording  and  slides  will  be  emailed  to  you    
later  this  afternoon.  
Please  chat  in  any  questions  for  our  guest.    
We  will  answer  them  in  the  formal  Q&A  session    
at  the  end  of  the  presentation.
3
3
Our  guest  presenter  »
Mazarine Treyz
• Author of The Wild Woman’s Guide to
Fundraising
• Founder of WildWomanFundraising.com
• Co-founded a nonprofit and worked in
fundraising roles for 10 years.
• Regular contributor to Fundraising Success
Magazine/Nonprofit Pro, Nonprofit.About.com,
the Chronicle of Philanthropy, and other
publications.
• Has taught over 8,000 national and
international nonprofits how to fundraise since
2009.
Fundraising on a shoestring
Presenter: Mazarine Treyz
Author, The Wild Woman's Guide to Fundraising
About the presenter
Author of The Wild Woman's Guide to
Fundraising, and two five star rated
books on Nonprofit.About.com.
She co-founded a nonprofit called the
Moon Balloon Project in 2005, and has
fundraised for many small nonprofits.
Mazarine Treyz loves to help nonprofits
make fundraising fun and save money.
What are some of your issues with your fundraising budget?
a) What fundraising budget?
b) Not enough to do more than 1 appeal letter per year
c) Not enough to hire an assistant
d) Not enough to get a fundraising database
e) Other
Poll questions
What are you hoping to get out of
the webinar today?
a) New ways to save money in my
fundraising office
b) New ideas for getting
volunteers to do more fundraising
c) How to use virtual volunteers
d) All of the above
Poll question
What You'll Learn Today
1) Stop burning through your money-How to get
your printing costs down
2) Getting volunteer help
3) Low-cost/no-cost virtual help
4) Finding grants (for free!) and more!
POP QUIZ
Chart from GivingUSA 2015
What should
you be
focusing on?
How to WASTE fundraising money
First, make sure you
do at least four
events a year.
In fact, do as many
events as possible!
Don’t worry about who
you buy your list from!
Buy lots of lists! Don’t
ask any questions! Keep
mailing to these total
strangers!
How to WASTE fundraising money
Make sure that you pay
your fundraising staff little
enough so that you get
turnover every 10-18
months.
I mean, why invest in
fundraising staff? They’re
just gonna leave, RIGHT?
How to WASTE fundraising money
Don’t thank donors or
volunteers.
Don’t budget to do a
thank-a-thon or a
friendraiser.
Don’t worry, I mean, they
gave to you once, they’ll
give to you again, right?
How to WASTE fundraising money
Quiz: What is the Number 1 best way to
fundraise?
What gives you the maximum money out in the least time?
Direct Mail
Phone-a-thon
Personal Letter
Face to Face Ask
Personal Phone Call
Special Events
Grants
What is the Number 1 best way to fundraise?
What kinds of fundraising gives you the maximum return?
Least Time in -> Maximum money out
Strategy -> Response Rate
Face to Face Ask 50% rate of success
Personal Phone call 25%
Personal letter 10-15%
Phone-a-thon 5%
Direct Mail 1-3%
Special events (slowest,
most stupid way, expensive!)
How to get your printing costs down
How can you do this?
Have a preferred printer?
Ask for one printing free per
year, for being a good
customer.
Don't have a preferred
printer?
Ask Fancyhands.com to
research who the cheapest
printers are in your area.
How to get your printing
costs down
How can you do this?
Print a postcard instead of an
annual report.
How to get your printing costs down
Thinking about printing up
your annual report?
Consider that a corporation
may see this as an excellent
branding opportunity.
If you put their logo on the
back cover, could you get
your report printed for free?
Getting Volunteer Help
●
Volunteermatch.org (US based)
●
CreatetheGood.org (US based)
●
Idealist.org (US based)
●
Doit.org.uk (UK based)
●
Volunteer.ca (Canada based)
●
GoVolunteer.ca (Canada based)
Getting Virtual Volunteers to help you
●
Grassroots.org (US based)
●
GlobalGiving.org (US based)
●
SkillsforChange.com (US based)
●
Help from Home (UK based)
●
KoodoNation (Canada based)
Getting Virtual Volunteers to help you
Read Jayne Cravens Last
Virtual Volunteer Guide
Getting Virtual Volunteers to help you
●
Make it funny,
●
Make it specific,
●
Make it manageable.
●
It’s important to always be gracious
and say thank you and give awards.
Finding Grants for Free
Grantspace and Foundation
Center have teamed up to
provide grant research for free
http://grantspace.org/find-us
Good for the US, Canada,
Mexico, UK, Australia, and a
number of other countries.
Poll question
Which ways do you try to save
money now?
●
Do direct mail appeals in-
house
●
Do as few events as possible
●
Don’t pay for grants database
●
Focus on major gifts
●
Forget fundraising, I'm
digging for pirate treasure!
YOUR TURN!
Do you have any advice for saving
money you would like to share?
Feel free to share one of
your money-saving tactics
in the chat!
We will read them out loud
and everyone can learn
from you!
Putting it into practice NOW
1. What have you committed to
doing?
2. What are some new things
you could try?
3. Start with ...
If you like free stuff, learn Secrets of Finding
New Donors
You will learn:
●
9 new places to find donors offline
●
Keys to incredible ways to speak and
find new donors
●
Get a free diagram to help you find
donors now
●
AND MORE!
Just go to
http://wildwomanfundraising.com/store/
find-new-donors
And get your free week of my e-course,
now!
Q&A
Thank you for coming today!
I love to help you with fundraising!
Let’s chat!
info@wildwomanfundraising.com
Just go to
http://wildwomanfundraising.com/store/
find-new-donors
And get your free week of my e-course,
now!
Questions?
Free  educational  resources  »
https://bloomerang.co/resources
•Daily  blog  post  
•Weekly  webinars  
•Downloadables  
•Nonprofit  Wrap-­‐Up  
•Bloomerang  TV  
•Bloomies
Upcoming  webinar  »
https://bloomerang.co/resources/webinars/
Behind  the  Tweet:  Using  Social  Media  

for  Sold  Out  Galas  &  Events  
When:  Thursday,  August  13  –  1:00pm  Eastern

Fundraising on a Shoestring Budget

  • 1.
    Fundraising  On  A  Shoestring  Budget   7/23/15   1pm  Eastern   The  presentation  will  begin  shortly.
  • 2.
    Before  We  Get Started 3 This  presentation  is  being  recorded!   The  recording  and  slides  will  be  emailed  to  you     later  this  afternoon.   Please  chat  in  any  questions  for  our  guest.     We  will  answer  them  in  the  formal  Q&A  session     at  the  end  of  the  presentation.
  • 3.
  • 4.
    3 Our  guest  presenter » Mazarine Treyz • Author of The Wild Woman’s Guide to Fundraising • Founder of WildWomanFundraising.com • Co-founded a nonprofit and worked in fundraising roles for 10 years. • Regular contributor to Fundraising Success Magazine/Nonprofit Pro, Nonprofit.About.com, the Chronicle of Philanthropy, and other publications. • Has taught over 8,000 national and international nonprofits how to fundraise since 2009.
  • 5.
    Fundraising on ashoestring Presenter: Mazarine Treyz Author, The Wild Woman's Guide to Fundraising
  • 6.
    About the presenter Authorof The Wild Woman's Guide to Fundraising, and two five star rated books on Nonprofit.About.com. She co-founded a nonprofit called the Moon Balloon Project in 2005, and has fundraised for many small nonprofits. Mazarine Treyz loves to help nonprofits make fundraising fun and save money.
  • 7.
    What are someof your issues with your fundraising budget? a) What fundraising budget? b) Not enough to do more than 1 appeal letter per year c) Not enough to hire an assistant d) Not enough to get a fundraising database e) Other Poll questions
  • 8.
    What are youhoping to get out of the webinar today? a) New ways to save money in my fundraising office b) New ideas for getting volunteers to do more fundraising c) How to use virtual volunteers d) All of the above Poll question
  • 9.
    What You'll LearnToday 1) Stop burning through your money-How to get your printing costs down 2) Getting volunteer help 3) Low-cost/no-cost virtual help 4) Finding grants (for free!) and more!
  • 10.
    POP QUIZ Chart fromGivingUSA 2015 What should you be focusing on?
  • 11.
    How to WASTEfundraising money First, make sure you do at least four events a year. In fact, do as many events as possible!
  • 12.
    Don’t worry aboutwho you buy your list from! Buy lots of lists! Don’t ask any questions! Keep mailing to these total strangers! How to WASTE fundraising money
  • 13.
    Make sure thatyou pay your fundraising staff little enough so that you get turnover every 10-18 months. I mean, why invest in fundraising staff? They’re just gonna leave, RIGHT? How to WASTE fundraising money
  • 14.
    Don’t thank donorsor volunteers. Don’t budget to do a thank-a-thon or a friendraiser. Don’t worry, I mean, they gave to you once, they’ll give to you again, right? How to WASTE fundraising money
  • 15.
    Quiz: What isthe Number 1 best way to fundraise? What gives you the maximum money out in the least time? Direct Mail Phone-a-thon Personal Letter Face to Face Ask Personal Phone Call Special Events Grants
  • 16.
    What is theNumber 1 best way to fundraise? What kinds of fundraising gives you the maximum return? Least Time in -> Maximum money out Strategy -> Response Rate Face to Face Ask 50% rate of success Personal Phone call 25% Personal letter 10-15% Phone-a-thon 5% Direct Mail 1-3% Special events (slowest, most stupid way, expensive!)
  • 17.
    How to getyour printing costs down How can you do this? Have a preferred printer? Ask for one printing free per year, for being a good customer. Don't have a preferred printer? Ask Fancyhands.com to research who the cheapest printers are in your area.
  • 18.
    How to getyour printing costs down How can you do this? Print a postcard instead of an annual report.
  • 19.
    How to getyour printing costs down Thinking about printing up your annual report? Consider that a corporation may see this as an excellent branding opportunity. If you put their logo on the back cover, could you get your report printed for free?
  • 20.
    Getting Volunteer Help ● Volunteermatch.org(US based) ● CreatetheGood.org (US based) ● Idealist.org (US based) ● Doit.org.uk (UK based) ● Volunteer.ca (Canada based) ● GoVolunteer.ca (Canada based)
  • 21.
    Getting Virtual Volunteersto help you ● Grassroots.org (US based) ● GlobalGiving.org (US based) ● SkillsforChange.com (US based) ● Help from Home (UK based) ● KoodoNation (Canada based)
  • 22.
    Getting Virtual Volunteersto help you Read Jayne Cravens Last Virtual Volunteer Guide
  • 23.
    Getting Virtual Volunteersto help you ● Make it funny, ● Make it specific, ● Make it manageable. ● It’s important to always be gracious and say thank you and give awards.
  • 24.
    Finding Grants forFree Grantspace and Foundation Center have teamed up to provide grant research for free http://grantspace.org/find-us Good for the US, Canada, Mexico, UK, Australia, and a number of other countries.
  • 25.
    Poll question Which waysdo you try to save money now? ● Do direct mail appeals in- house ● Do as few events as possible ● Don’t pay for grants database ● Focus on major gifts ● Forget fundraising, I'm digging for pirate treasure!
  • 26.
    YOUR TURN! Do youhave any advice for saving money you would like to share? Feel free to share one of your money-saving tactics in the chat! We will read them out loud and everyone can learn from you!
  • 27.
    Putting it intopractice NOW 1. What have you committed to doing? 2. What are some new things you could try? 3. Start with ...
  • 28.
    If you likefree stuff, learn Secrets of Finding New Donors You will learn: ● 9 new places to find donors offline ● Keys to incredible ways to speak and find new donors ● Get a free diagram to help you find donors now ● AND MORE! Just go to http://wildwomanfundraising.com/store/ find-new-donors And get your free week of my e-course, now!
  • 29.
    Q&A Thank you forcoming today! I love to help you with fundraising! Let’s chat! info@wildwomanfundraising.com Just go to http://wildwomanfundraising.com/store/ find-new-donors And get your free week of my e-course, now!
  • 30.
  • 31.
    Free  educational  resources » https://bloomerang.co/resources •Daily  blog  post   •Weekly  webinars   •Downloadables   •Nonprofit  Wrap-­‐Up   •Bloomerang  TV   •Bloomies
  • 32.
    Upcoming  webinar  » https://bloomerang.co/resources/webinars/ Behind the  Tweet:  Using  Social  Media  
 for  Sold  Out  Galas  &  Events   When:  Thursday,  August  13  –  1:00pm  Eastern