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Fundraising on a Shoestring Budget
The document outlines a webinar titled 'Fundraising on a Shoestring Budget' presented by Mazarine Treyz, an expert in nonprofit fundraising. The presentation covers strategies to reduce costs in fundraising through volunteer support, utilizing virtual resources, and finding grants for free. It also addresses common mistakes in fundraising, such as unnecessary spending and neglecting donor relationships.
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Fundraising on a Shoestring Budget
- 1. Fundraising On A Shoestring Budget 7/23/15 1pm Eastern The presentation will begin shortly.
- 2. Before We Get Started 3 This presentation is being recorded! The recording and slides will be emailed to you later this afternoon. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation.
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- 4. 3 Our guest presenter » Mazarine Treyz • Author of The Wild Woman’s Guide to Fundraising • Founder of WildWomanFundraising.com • Co-founded a nonprofit and worked in fundraising roles for 10 years. • Regular contributor to Fundraising Success Magazine/Nonprofit Pro, Nonprofit.About.com, the Chronicle of Philanthropy, and other publications. • Has taught over 8,000 national and international nonprofits how to fundraise since 2009.
- 5. Fundraising on ashoestring Presenter: Mazarine Treyz Author, The Wild Woman's Guide to Fundraising
- 6. About the presenter Authorof The Wild Woman's Guide to Fundraising, and two five star rated books on Nonprofit.About.com. She co-founded a nonprofit called the Moon Balloon Project in 2005, and has fundraised for many small nonprofits. Mazarine Treyz loves to help nonprofits make fundraising fun and save money.
- 7. What are someof your issues with your fundraising budget? a) What fundraising budget? b) Not enough to do more than 1 appeal letter per year c) Not enough to hire an assistant d) Not enough to get a fundraising database e) Other Poll questions
- 8. What are youhoping to get out of the webinar today? a) New ways to save money in my fundraising office b) New ideas for getting volunteers to do more fundraising c) How to use virtual volunteers d) All of the above Poll question
- 9. What You'll LearnToday 1) Stop burning through your money-How to get your printing costs down 2) Getting volunteer help 3) Low-cost/no-cost virtual help 4) Finding grants (for free!) and more!
- 10. POP QUIZ Chart fromGivingUSA 2015 What should you be focusing on?
- 11. How to WASTEfundraising money First, make sure you do at least four events a year. In fact, do as many events as possible!
- 12. Don’t worry aboutwho you buy your list from! Buy lots of lists! Don’t ask any questions! Keep mailing to these total strangers! How to WASTE fundraising money
- 13. Make sure thatyou pay your fundraising staff little enough so that you get turnover every 10-18 months. I mean, why invest in fundraising staff? They’re just gonna leave, RIGHT? How to WASTE fundraising money
- 14. Don’t thank donorsor volunteers. Don’t budget to do a thank-a-thon or a friendraiser. Don’t worry, I mean, they gave to you once, they’ll give to you again, right? How to WASTE fundraising money
- 15. Quiz: What isthe Number 1 best way to fundraise? What gives you the maximum money out in the least time? Direct Mail Phone-a-thon Personal Letter Face to Face Ask Personal Phone Call Special Events Grants
- 16. What is theNumber 1 best way to fundraise? What kinds of fundraising gives you the maximum return? Least Time in -> Maximum money out Strategy -> Response Rate Face to Face Ask 50% rate of success Personal Phone call 25% Personal letter 10-15% Phone-a-thon 5% Direct Mail 1-3% Special events (slowest, most stupid way, expensive!)
- 17. How to getyour printing costs down How can you do this? Have a preferred printer? Ask for one printing free per year, for being a good customer. Don't have a preferred printer? Ask Fancyhands.com to research who the cheapest printers are in your area.
- 18. How to getyour printing costs down How can you do this? Print a postcard instead of an annual report.
- 19. How to getyour printing costs down Thinking about printing up your annual report? Consider that a corporation may see this as an excellent branding opportunity. If you put their logo on the back cover, could you get your report printed for free?
- 20. Getting Volunteer Help ● Volunteermatch.org(US based) ● CreatetheGood.org (US based) ● Idealist.org (US based) ● Doit.org.uk (UK based) ● Volunteer.ca (Canada based) ● GoVolunteer.ca (Canada based)
- 21. Getting Virtual Volunteersto help you ● Grassroots.org (US based) ● GlobalGiving.org (US based) ● SkillsforChange.com (US based) ● Help from Home (UK based) ● KoodoNation (Canada based)
- 22. Getting Virtual Volunteersto help you Read Jayne Cravens Last Virtual Volunteer Guide
- 23. Getting Virtual Volunteersto help you ● Make it funny, ● Make it specific, ● Make it manageable. ● It’s important to always be gracious and say thank you and give awards.
- 24. Finding Grants forFree Grantspace and Foundation Center have teamed up to provide grant research for free http://grantspace.org/find-us Good for the US, Canada, Mexico, UK, Australia, and a number of other countries.
- 25. Poll question Which waysdo you try to save money now? ● Do direct mail appeals in- house ● Do as few events as possible ● Don’t pay for grants database ● Focus on major gifts ● Forget fundraising, I'm digging for pirate treasure!
- 26. YOUR TURN! Do youhave any advice for saving money you would like to share? Feel free to share one of your money-saving tactics in the chat! We will read them out loud and everyone can learn from you!
- 27. Putting it intopractice NOW 1. What have you committed to doing? 2. What are some new things you could try? 3. Start with ...
- 28. If you likefree stuff, learn Secrets of Finding New Donors You will learn: ● 9 new places to find donors offline ● Keys to incredible ways to speak and find new donors ● Get a free diagram to help you find donors now ● AND MORE! Just go to http://wildwomanfundraising.com/store/ find-new-donors And get your free week of my e-course, now!
- 29. Q&A Thank you forcoming today! I love to help you with fundraising! Let’s chat! info@wildwomanfundraising.com Just go to http://wildwomanfundraising.com/store/ find-new-donors And get your free week of my e-course, now!
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- 31. Free educational resources » https://bloomerang.co/resources •Daily blog post •Weekly webinars •Downloadables •Nonprofit Wrap-‐Up •Bloomerang TV •Bloomies
- 32. Upcoming webinar » https://bloomerang.co/resources/webinars/ Behind the Tweet: Using Social Media for Sold Out Galas & Events When: Thursday, August 13 – 1:00pm Eastern