Presentation about how SAP Screen Personas reduces complexity to improve the user experience for chemical companies. Making more intuitive screens allows organizations to Run Simple. Originally presented at the SAP for Chemicals conference in Atlanta, GA on March 26, 2015.

1. March 2015
1
#SAP4CHEM
A collaboration between:
Peter Spielvogel
SAP
Simplicity, Entropy, and the Future of the SAP
User Experience (SAP Screen Personas and The Second Law of Thermodynamics)
• What is next for enterprise software and what you need to
do to prepare for the future
• Difference between UI vs. UX
• How to Personalize SAP in minutes
• Driving productivity through personalization
What I’ll Cover
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2. March 2015
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Entropy happens
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The chemical industry faces unique challenges
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Global issuesSustainabilityVolatility

3. March 2015
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Why are screens so complex?
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Time
Features
The IT industry is changing quickly
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PersonalizationCloudMobility

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UI UX
User interface is different from user experience
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SAP UX & SAP Screen Personas

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SAP’s focus: help you Run Simple
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Simplify
Decision Making
Business Processes
SAP Usage
Simplify everything
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Simplify
Decision Making
• Increase usage of SAP
as system of record so
real-time information
can drive decisions
• Accelerate adoption
through a more
intuitive user
interaction
Simplify
SAP Usage
• Standardize on one
consistent user
experience/ theme for
all SAP transactions
• Reduce training
requirements with
intuitive interfaces and
navigation
Simplify
Business Processes
• Streamline business
process into fewer
screens
• Consolidate multiple
transactions, screens,
or tabs into one simple
screen
• Automate repetitive
actions or navigation

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SAP UX strategy covers all usage scenarios
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SAP Fiori = The new user experience for SAP software
UX Design Services to help you implement SAP Fiori & SAP Screen Personas
Tools
for customers to implement new UX
SAP Screen Personas
Modernize SAP GUI,
apply Fiori or customer‐branded design
SAP Web IDE
Build and extend Fiori apps
Fiori Launchpad, Fiori Client, SAP Portal
Consume Fiori apps
Products
with SAP Fiori UX Out of the Box
Today
500+ SAP Fiori HTML5 apps
Future
All SAP products (cloud, on‐premise)
Customers simplify screens in many ways

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• SAP Screen Personas demo
Seeing is believing
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Why and how to get started

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Help your employees do their jobs better
Improve user productivity
50-200%
User
productivity
Factors to consider
• Number of users
• % time spent on data entry
• Per user annual salary
Simplify how people interact with SAP
Improve adoption of business processes
20-70%
Training
Cost
Factors to consider
• Number of duplicate processes
• How many can you retire?
• Annual maintenance cost

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Make your people feel smarter
Decrease training costs
40-60%
Training
Cost
Factors to consider
• Number of users
• % trained annually
• Training cost per user
Reduce rework to make everyone happier
Increase Data Quality
10-30%
Data
Quality
Factors to consider
• # of data entry errors annually
• Average cost to correct each
error

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Follow the process...
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Identify
Processes
Simplify
Processes
Analyze Data
Requirements
Build
Screens
Automate Where
Appropriate
UX is a team sport
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Business Process
Expert
SAP Screen
Personas Expert
Design Expert
• Understand data
• Simplify flows
• Build screens
• Write scripts
• Observe users
• Create designs

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Summary
Productivity Through Personalization
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SAP Screen Personas works on
SAP GUI (Dynpro Screens on Windows or Mac desktop or Windows 8 tablet)
Web Dynpro applications coming soon
Requires
Business Suite (ECC 6) with Unicode
SAP Screen Personas 2.0; Kernel 7.21 or higher
SAP Screen Personas 3.0; Kernel 7.42 (ramp‐up)
Not Now
CRM, iPad, iPhone, Android

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Where to learn more
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Product Page www.sapscreenpersonas.com
Getting Started
resource page
scn.sap.com/docs/DOC‐54574
Run Simple with
SAP Screen
Personas 3.0
scn.sap.com/community/gui/blog/2014/09/30/
run‐simple‐with‐sap‐screen‐personas
SAP UX on
SAP.com
www.sap.com/solution/ux‐user‐
experience/software/overview.html
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How to Contact Me
Peter Spielvogel
SAP Imagineering
peter.spielvogel@sap.com
Questions?