This document discusses the importance of digital research objects being not just open, but FAIR (Findable, Accessible, Interoperable, Reusable). It notes that big life science companies have evolved from keeping data and innovation mostly inside the company to now distributing data more openly and collaborating in heterogeneous partnerships across different organizations. However, current academic incentive and evaluation systems do not properly recognize or reward activities like sharing data, software, publications or patents. The document calls for rethinking these systems and designing new career paths for data scientists to better align incentives with open and collaborative research practices.