2. THE YOUTH The
IS ON THE RISE
SanDisk
will
be
there
to
fulfill
all
their
crea6ve
needs
with
new
memory
cards
that
are
quick,
reliable
and
stylish.
3. SanDisk needs to be ahead of the game with new technology
that will be used by the new generation of innovative America.
TECH SAVVY
CHILDREN
OF AMERICA
4. The age demographic we’re trying to reach is of a younger crowd. This crowd of
people will use SanDisks products to fuel their inner creative sides that will help drive
the force of this nation into a more beautiful place. The age reach we’re looking at is
between the ages of:
12-25
Years Old
5.
SOCIAL MEDIA
Daily give always can be integrated into the
Facebook and twitter pages so that
consumers can continuously sign up and enter
to win free products from SanDisk like free
USBs, SD Cards, and much more.
6. Social
Media
SanDisk can host contests online
where fans can post images/
videos of things they’ve done
when using SanDisk to record
their work or favorite moments.
This gives people a chance to
share their stories and their
proud pieces while continuing
the brand loyalty of SanDisk.
7. GAME PORTAL
Encourage the youth to use SanDisk
ON FACEBOOK
products by installing a game portal
that could have games such as Safari
hunt with a camera, Rock star movie
maker using the computer webcam,
and other fun ways to show that
creativity comes from where you
store it.
8. INTERNET MARKETING:
Creating a flash page for SanDisk where it’s a visual image of a memory card on a white
background. When the mouse moves over the images a huge web of topics spread out around
it showing consumers the different uses it has such as: Video, Photos, Audio.
9. MOBILE
MARKETING:
There will be a certain image or visual
on each of the new line of cards.
Instead of a static theme there will be
new colors and designs to each of the
memory cards and flash drives. Users
can collect different kinds and enter
them in to win PRIZES ONLINE
10. BUDGET AND
IMPLIMATION:
The budget for this campaign or digital strategy will cost roughly around
$300,000 in order to get all the strategies together. This will include costs
to make the splash page, hire a production team to make videos, introduce
the new line of memory cards, as well as provide prizes for daily and
weekly giveaways as well as contests.
