This presentation includes some posts of brands which according to me where their most creative posts and also includes creatives designed for hotstar which are inspired from their posts.
2. ABOUT HOTSTAR
• Hotstar is an online video streaming platform owned by Novi Digital Entertainment Private
Limited.
• Available in just three countries – India, the US, and Canada.
• It is the only service with content partnerships with the top three global studios – HBO, Fox and
Disney.
• Exclusive content across eight languages and coverage of the biggest sporting events from
around the world including cricket, football, kabaddi, tennis, F1, badminton and more.
• Hotstar offers one of the biggest and most diverse content portfolios in the world.
4. Creative-1 From Domino’s Pizza India
This is their creative posted
on 12th August,2017 on
facebook.
It has got-994 Reactions
22 Comments
5Shares
The caption says,
#TheAllNewDominos with More Cheese.
Besides Softer Crust, Tastier Sauce and More
Toppings. Aapne Kaha, Humne Kiya. Order
online now.
5. Responses to this post
People have greatly
responded to the creative
post.
It can also be seen that
people have understood
thye message that the
brand wanted to convey
anhd love the way it was
represented to them.
6. I liked this particular post or say,this is their most creative post according to me because:-
1) It conveys the message to the engaging audience without requiring any kind of explanation
to it through its design.
2) This design is a perfect example of ‘LESS IS MORE’.
3)Their business problem is promoting #AllnewDominos pizza, target audience is people
following their page (mostly teenagers )and core message is that new pizza has got more and
more cheese.
4)The design contains lot of shapes,lines (horizontal,vertical,slanting).
5)The fonts relate to theme or idea of the design.
6) The cheese is shown stretching that means pizza has got more cheese and the text above
states Streching is good which means eat pizza with extra cheese and workout to loose it.
7. Creative-2 From Oreo
This is their creative posted
on 12th December,2014 on
facebook.
It has got-10,000 Likes
104 Comments
422 Shares
The caption says,
Don’t bother resisting the
gravitational pull of cookie.
8. Responses to their post
People have really liked the
creative posts by Oreo and
tried the same at home with
biscuits and shared in
comments.
People have also praised the
level of creativity by them in
comments which can be
seen in the image beside.
Also they agreed to the
caption that Oreo is
irresistible.
9. I liked this particular post or say,this is their most creative post according to me because:-
2) This design showcases creativity at its best, making all the phases of moon with their biscuits
and showing how tempting their cream and cookies are.
3)Their business problem is promoting their biscuits, target audience is people following their
page (mostly teenagers and kids )and core message is that once you try the cream biscuits you
will not be able to resist them any further .
4)The design contains lot of shapes like circle,semicircle and lines.It also contains textures of
biscuit and their dark black+brownish colours depict a sense of royalty when it comes to
choclate and they have you the white space well.
6) As the biscuits primarly target kids, this design would fascinate them and they would be
themselves want to try out making this design with cookies.
10. Creative-2 From Cadbury Dairymilk
This is their creative posted
on7th July ,2018 on facebook.
It has got-17000 Reactions
158 Comments
405 Shares
The caption says,
Don’t bother resisting the
gravitational pull of cookie.
11. Responses to their post
People have really liked the
creative posts by Cadbury
Dairymilk and showed
overwhelming appraisal to
it.and shared in comments.
People agree with what the
post says that though all the
continents are different
what is common is Cadbury
choclate which is famous all
around the world.This post
was made on
#WorldchocolateDay. To
show they are most loved
chocolate.
12. I liked this particular post or say,this is their most creative post according to me because:-
2) This design showcases creativity at its best, Showing that its one of most loved chocolate all
over the world.
3)Their business problem is promoting their choclates, target audience is people following
their page (worldwide )and core message is that all though world is distributed in pieces what
brings them together are pieces of chocolates.
4)The design contains lot of shapes like squares and pictorial presentation of map of two
continents made with chocolate and lines.It also contains textures of their chocolate which is
silky and smooth.
6) They have used the white space really well, the colour of that itself helps people to recall
their choclate wrappers & creating this design and posting on World Chocolate Day was an
excellent strategy.
13. Task 2
Creating 2 creative posts and 2 facebook ads for
HOTSTAR
Campaign goal :- App Installations
Audiences:- Age group- 18 to 35
15. Creative post -2
Caption:-
Like bffs IPL and Hotstar go hand in hand.
Jab jab cricket tab tab Hotstar.
Catch IPL on hotstar and All the sports Live with
Hotstar premium.
