Nike created a "Liveboard" at an Australia vs. New Zealand soccer match that allowed the company to post messages in real-time during key moments of the game to promote its "Write the Future" campaign. The messages were seen by over 55,000 fans at the game. The tactic allowed Nike to capitalize on moments during the match and engage fans. The newsletter discusses other sponsorship tactics and ideas from sports properties around the world.
Daily fantasy sports sites like DraftKings and FanDuel are establishing partnerships with sports venues to open exclusive fantasy lounges as a way to attract new customers and gain market share. STAPLES Center recently opened the DraftKings Fantasy Sports Bar & Lounge, a public space featuring many screens displaying games and fantasy stats. The Minnesota Vikings are opening a more exclusive 18,000 square foot fantasy club called Club Purple for high-end season ticket holders, featuring couches, private boxes, and screens displaying real-time fantasy data. These lounges enhance the live sports viewing experience for fantasy players and help the daily fantasy sites expand their business through new marketing opportunities in physical spaces.
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
This document summarizes and discusses various sports marketing topics and initiatives. It includes:
1) An article about sports teams adopting "Fist Pump Cams" inspired by Jersey Shore to boost fan excitement.
2) A list of the top global brands for 2010 according to Interbrand, encouraging sports organizations to consider global partnerships.
3) A piece on an Irish bookmaker driving buzz around the Pope's visit to London by creating a "Pope Mobile" stunt. This is presented as an idea for other brands to leverage celebrity relationships.
3) A newsletter welcoming readers and encouraging them to think globally about growing brands and business models like the New Jersey Nets have done. It also provides a submission
The document discusses the market selection strategies of three NBA teams - the Phoenix Suns, New Jersey Nets, and Chicago Bulls. It focuses on how the Suns segment the Arizona market through surveys, targeting families and high-income individuals. They renovate their stadium and use social media to position their brand. The Nets struggle with low attendance but aim to increase ticket sales through community initiatives and targeting families, young professionals, and ethnic groups.
March 2010 Partnership Activation 2.0 NewsletterBrian Gainor
3) It provides thought starters on unique ways to leverage Dr Pepper as a corporate partner through branding, activation and messaging campaigns. The idea box section poses additional campaign ideas. [SUMMARY
September 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The newsletter discusses new partnership activation tactics and technologies, including an app called Shooger that provides real-time deals to consumers. It also highlights Red Bull's viral marketing stunt where a NASCAR driver gave rides in a taxi through Chicago and showcases various creative sponsorship initiatives from soccer clubs in the English Premier League. The document provides industry news and best practices for sports marketers to engage fans through interactive campaigns using social media and technology.
February 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue discusses various topics related to corporate partnerships and activation tactics in sports. It provides examples of creative initiatives being used by teams and leagues in areas like ticket pricing, fan engagement, and signage. It also highlights upcoming categories to watch for corporate partners and recognizes rising stars in the industry.
Partnership Activation - September 2011 NewsletterBrian Gainor
The newsletter discusses partnership activation tactics and strategies. It highlights LSU's new partnership to produce and sell an officially licensed university beer. It also provides examples of creative activation tactics from Formula 1 teams and partners, including fan engagement contests and unique art installations. Additionally, it spotlights State Farm's Territorial Cup college rivalry platform that aims to build communities and rivalries through an annual competition across 18 shared sports between Arizona State and Arizona universities.
Daily fantasy sports sites like DraftKings and FanDuel are establishing partnerships with sports venues to open exclusive fantasy lounges as a way to attract new customers and gain market share. STAPLES Center recently opened the DraftKings Fantasy Sports Bar & Lounge, a public space featuring many screens displaying games and fantasy stats. The Minnesota Vikings are opening a more exclusive 18,000 square foot fantasy club called Club Purple for high-end season ticket holders, featuring couches, private boxes, and screens displaying real-time fantasy data. These lounges enhance the live sports viewing experience for fantasy players and help the daily fantasy sites expand their business through new marketing opportunities in physical spaces.
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
This document summarizes and discusses various sports marketing topics and initiatives. It includes:
1) An article about sports teams adopting "Fist Pump Cams" inspired by Jersey Shore to boost fan excitement.
2) A list of the top global brands for 2010 according to Interbrand, encouraging sports organizations to consider global partnerships.
3) A piece on an Irish bookmaker driving buzz around the Pope's visit to London by creating a "Pope Mobile" stunt. This is presented as an idea for other brands to leverage celebrity relationships.
3) A newsletter welcoming readers and encouraging them to think globally about growing brands and business models like the New Jersey Nets have done. It also provides a submission
The document discusses the market selection strategies of three NBA teams - the Phoenix Suns, New Jersey Nets, and Chicago Bulls. It focuses on how the Suns segment the Arizona market through surveys, targeting families and high-income individuals. They renovate their stadium and use social media to position their brand. The Nets struggle with low attendance but aim to increase ticket sales through community initiatives and targeting families, young professionals, and ethnic groups.
March 2010 Partnership Activation 2.0 NewsletterBrian Gainor
3) It provides thought starters on unique ways to leverage Dr Pepper as a corporate partner through branding, activation and messaging campaigns. The idea box section poses additional campaign ideas. [SUMMARY
September 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The newsletter discusses new partnership activation tactics and technologies, including an app called Shooger that provides real-time deals to consumers. It also highlights Red Bull's viral marketing stunt where a NASCAR driver gave rides in a taxi through Chicago and showcases various creative sponsorship initiatives from soccer clubs in the English Premier League. The document provides industry news and best practices for sports marketers to engage fans through interactive campaigns using social media and technology.
February 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue discusses various topics related to corporate partnerships and activation tactics in sports. It provides examples of creative initiatives being used by teams and leagues in areas like ticket pricing, fan engagement, and signage. It also highlights upcoming categories to watch for corporate partners and recognizes rising stars in the industry.
Partnership Activation - September 2011 NewsletterBrian Gainor
The newsletter discusses partnership activation tactics and strategies. It highlights LSU's new partnership to produce and sell an officially licensed university beer. It also provides examples of creative activation tactics from Formula 1 teams and partners, including fan engagement contests and unique art installations. Additionally, it spotlights State Farm's Territorial Cup college rivalry platform that aims to build communities and rivalries through an annual competition across 18 shared sports between Arizona State and Arizona universities.
July 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 Newsletter is a monthly newsletter that provides sports business professionals with industry insights, creative activation tactics, and new ways to generate incremental revenue.
May 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue from Partnership Activation discusses various sports marketing and sponsorship tactics and initiatives. It provides an overview of the top sports advertisers from 2010 according to total ad spend. It also shares details about an Ohio University online sports administration program and encourages readers to learn more. Additionally, it profiles a Bell Telecommunications fan engagement promotion with the Montreal Canadiens and discusses measuring the value of social media exposure for sponsors.
November 2009 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 newsletter details creative activation tactics and new ways for sports organizations to generate incremental revenue. The newsletter is a "must-see" for sports business professionals and marketers across the globe.
March 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter provides information on creative sponsorship and fan engagement tactics. It discusses using team rivalries to benefit corporate partners, highlighting the State Farm Territorial Cup college sports rivalry series. It also shares ideas from minor league baseball teams, including hosting a human cannonball night and celebrity guest appearances. Finally, it discusses using panoramic fan cameras to allow fans to view and share game experiences online.
This newsletter provides information on sports marketing and promotional tactics. It discusses 11 MLB promotional days to watch in 2010, a sports mural campaign by Nike for the 2010 World Cup, green initiatives by the Dallas Mavericks for NBA Green Week, and the Coca-Cola World Cup trophy tour. It also recognizes rising stars in the sports industry and provides ideas for leveraging partnerships with Bank of America. The newsletter is a resource for creative activation tactics and branding initiatives in sports.
Gary Tschida at a glance_resume-portfolio2Gary Tschida
Gary Tschida is an experienced creative leader with many years of experience managing creative teams in advertising and marketing. He has a wide range of expertise, including shopper marketing, promotions, branding, and social media. He is a strategic thinker, mentor, and team player with excellent creative and communication skills. Throughout his career he has held various creative director and art director roles working on projects for many major brands.
This document provides a schematic report from consultants for the Cedar Rapids Kernels minor league baseball team. It includes an executive summary of their two recommendations to increase attendance and revenue: 1) hosting Hawkeye football viewing parties and 2) a "Turning Singles into Doubles" singles night at the ballpark. The report then outlines each recommendation and how they could be implemented to benefit the Kernels.
The document provides a marketing plan for the Conroe Challengers, a new Triple-A baseball team affiliated with the Houston Astros. It includes sections on the team's mission, goals, location, demographics of the area, business partners, branding strategy, target consumers, and stadium pricing plans. The team aims to become an integral part of the Conroe community by advocating for local charities and businesses and creating memorable experiences for fans.
Examples of brand advertisers using LBS as of Jan 2011Brian Groth
This document provides numerous examples of brands partnering with location-based services like Foursquare and SCVNGR to engage customers without physical store locations. These include Pepsi rewarding Foursquare users with loyalty points redeemable at Safeway, American Eagle running challenges on SCVNGR in Times Square, and Nissan hosting a scavenger hunt across four US cities on SCVNGR to win prizes. The document also discusses how brands like Starbucks, Virgin America, and AT&T have used services like Foursquare, Loopt, and SCVNGR to offer discounts, badges, and other rewards to customers.
This document discusses the history and importance of sponsorship in motorsports. It notes that sponsorship delivers on promotion, placement, and price in marketing and that motorsports sponsorship is one of the top ways for companies to build their brands through exposure to loyal fans. The summary highlights how sponsors are a vital part of the sport and receive appreciation from fans.
Cam Barker raised close to $11,000 for Special Olympics Minnesota by participating in the Polar Bear Plunge in Minneapolis. He took part in a post-plunge meet and greet event sponsored by Bud Light to thank supporters. The funds raised through the Polar Bear Plunge allow people with intellectual disabilities to participate in sports training and competitions through Special Olympics Minnesota.
The document discusses a talk given by Carson McKee on social networking tips for businesses, including keeping profiles short, using pictures of yourself, and focusing on quality over quantity of connections. It also provides information about upcoming Minnesota Wild events like their draft party and summer road tour, as well as available suites for concerts at the Xcel Energy Center. The history of the NHL Draft is briefly outlined, noting the first pick was a Minnesota native in 2006.
Hockey Fights Cancer Night at the Minnesota Wild Lavender preview!
Thanks to all our sponsors for supporting this great cause!
More pictures to come of penalty box and player bench signage! Hope to see you all there!
The Minnesota Wild announced details for their 2011 training camp including dates, locations, and roster sizes. Training camp will begin on September 17th at Xcel Energy Center with 56 players participating. The team will hold public scrimmages on September 17th and 18th. Minnesota will play a 7-game preseason schedule including 3 home games.
The document summarizes the 2011 Minnesota Wild Corporate Partner and Suiteholder Golf Outing. It discusses that the event was held on September 14th at Troy Burne Golf Course in Hudson, Wisconsin. Golfers played with Wild celebrities and had chances to win prizes. It thanks sponsors who provided food, drinks, and hole sponsorships. The event aims to bring together sponsors, suiteholders and players for a fun day of golf.
The Bulldogs of Minnesota-Duluth won their first men's hockey national championship in 67 years by defeating Michigan 3-2 in overtime. This capped off a successful athletic year for UMD with their football team also winning a national title. Kyle Rau of Eden Prairie High School was named Mr. Hockey for the top senior boys hockey player in Minnesota. The Minnesota Wild signed defenseman Chay Genoway, a Hobey Baker Award finalist from UND, to an entry level contract.
Andrew Brunette reached his 1,000th NHL game played with the Minnesota Wild on February 1st. At age 37, Brunette continues to be a leader on the ice through his hard work and dedication. The Wild honored Brunette prior to their February 9th game against Colorado for this milestone. Brent Burns and Martin Havlat represented the Wild at the 2011 NHL All-Star game, helping Team Lidstrom to victory. The Wild also participated in a charity diaper drive that benefited The Diaper Drive and raised over $1,400 in donations.
The document summarizes the 2012 Wells Fargo Minnesota Wild Road Tour, which will make stops in 18 Minnesota cities from June 25-28. It will include youth hockey fundraising, celebrity meet-and-greets, autograph signings, and games. It culminates with the 7th annual Summer Bash on June 28, featuring open skating, music, food, and a KFAN broadcast.
July 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 Newsletter is a monthly newsletter that provides sports business professionals with industry insights, creative activation tactics, and new ways to generate incremental revenue.
May 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue from Partnership Activation discusses various sports marketing and sponsorship tactics and initiatives. It provides an overview of the top sports advertisers from 2010 according to total ad spend. It also shares details about an Ohio University online sports administration program and encourages readers to learn more. Additionally, it profiles a Bell Telecommunications fan engagement promotion with the Montreal Canadiens and discusses measuring the value of social media exposure for sponsors.
November 2009 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 newsletter details creative activation tactics and new ways for sports organizations to generate incremental revenue. The newsletter is a "must-see" for sports business professionals and marketers across the globe.
March 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter provides information on creative sponsorship and fan engagement tactics. It discusses using team rivalries to benefit corporate partners, highlighting the State Farm Territorial Cup college sports rivalry series. It also shares ideas from minor league baseball teams, including hosting a human cannonball night and celebrity guest appearances. Finally, it discusses using panoramic fan cameras to allow fans to view and share game experiences online.
This newsletter provides information on sports marketing and promotional tactics. It discusses 11 MLB promotional days to watch in 2010, a sports mural campaign by Nike for the 2010 World Cup, green initiatives by the Dallas Mavericks for NBA Green Week, and the Coca-Cola World Cup trophy tour. It also recognizes rising stars in the sports industry and provides ideas for leveraging partnerships with Bank of America. The newsletter is a resource for creative activation tactics and branding initiatives in sports.
Gary Tschida at a glance_resume-portfolio2Gary Tschida
Gary Tschida is an experienced creative leader with many years of experience managing creative teams in advertising and marketing. He has a wide range of expertise, including shopper marketing, promotions, branding, and social media. He is a strategic thinker, mentor, and team player with excellent creative and communication skills. Throughout his career he has held various creative director and art director roles working on projects for many major brands.
This document provides a schematic report from consultants for the Cedar Rapids Kernels minor league baseball team. It includes an executive summary of their two recommendations to increase attendance and revenue: 1) hosting Hawkeye football viewing parties and 2) a "Turning Singles into Doubles" singles night at the ballpark. The report then outlines each recommendation and how they could be implemented to benefit the Kernels.
The document provides a marketing plan for the Conroe Challengers, a new Triple-A baseball team affiliated with the Houston Astros. It includes sections on the team's mission, goals, location, demographics of the area, business partners, branding strategy, target consumers, and stadium pricing plans. The team aims to become an integral part of the Conroe community by advocating for local charities and businesses and creating memorable experiences for fans.
Examples of brand advertisers using LBS as of Jan 2011Brian Groth
This document provides numerous examples of brands partnering with location-based services like Foursquare and SCVNGR to engage customers without physical store locations. These include Pepsi rewarding Foursquare users with loyalty points redeemable at Safeway, American Eagle running challenges on SCVNGR in Times Square, and Nissan hosting a scavenger hunt across four US cities on SCVNGR to win prizes. The document also discusses how brands like Starbucks, Virgin America, and AT&T have used services like Foursquare, Loopt, and SCVNGR to offer discounts, badges, and other rewards to customers.
This document discusses the history and importance of sponsorship in motorsports. It notes that sponsorship delivers on promotion, placement, and price in marketing and that motorsports sponsorship is one of the top ways for companies to build their brands through exposure to loyal fans. The summary highlights how sponsors are a vital part of the sport and receive appreciation from fans.
Cam Barker raised close to $11,000 for Special Olympics Minnesota by participating in the Polar Bear Plunge in Minneapolis. He took part in a post-plunge meet and greet event sponsored by Bud Light to thank supporters. The funds raised through the Polar Bear Plunge allow people with intellectual disabilities to participate in sports training and competitions through Special Olympics Minnesota.
The document discusses a talk given by Carson McKee on social networking tips for businesses, including keeping profiles short, using pictures of yourself, and focusing on quality over quantity of connections. It also provides information about upcoming Minnesota Wild events like their draft party and summer road tour, as well as available suites for concerts at the Xcel Energy Center. The history of the NHL Draft is briefly outlined, noting the first pick was a Minnesota native in 2006.
Hockey Fights Cancer Night at the Minnesota Wild Lavender preview!
Thanks to all our sponsors for supporting this great cause!
More pictures to come of penalty box and player bench signage! Hope to see you all there!
The Minnesota Wild announced details for their 2011 training camp including dates, locations, and roster sizes. Training camp will begin on September 17th at Xcel Energy Center with 56 players participating. The team will hold public scrimmages on September 17th and 18th. Minnesota will play a 7-game preseason schedule including 3 home games.
The document summarizes the 2011 Minnesota Wild Corporate Partner and Suiteholder Golf Outing. It discusses that the event was held on September 14th at Troy Burne Golf Course in Hudson, Wisconsin. Golfers played with Wild celebrities and had chances to win prizes. It thanks sponsors who provided food, drinks, and hole sponsorships. The event aims to bring together sponsors, suiteholders and players for a fun day of golf.
The Bulldogs of Minnesota-Duluth won their first men's hockey national championship in 67 years by defeating Michigan 3-2 in overtime. This capped off a successful athletic year for UMD with their football team also winning a national title. Kyle Rau of Eden Prairie High School was named Mr. Hockey for the top senior boys hockey player in Minnesota. The Minnesota Wild signed defenseman Chay Genoway, a Hobey Baker Award finalist from UND, to an entry level contract.
Andrew Brunette reached his 1,000th NHL game played with the Minnesota Wild on February 1st. At age 37, Brunette continues to be a leader on the ice through his hard work and dedication. The Wild honored Brunette prior to their February 9th game against Colorado for this milestone. Brent Burns and Martin Havlat represented the Wild at the 2011 NHL All-Star game, helping Team Lidstrom to victory. The Wild also participated in a charity diaper drive that benefited The Diaper Drive and raised over $1,400 in donations.
The document summarizes the 2012 Wells Fargo Minnesota Wild Road Tour, which will make stops in 18 Minnesota cities from June 25-28. It will include youth hockey fundraising, celebrity meet-and-greets, autograph signings, and games. It culminates with the 7th annual Summer Bash on June 28, featuring open skating, music, food, and a KFAN broadcast.
2017 SSAC Case Competition | Chicago Booth | Detroit PistonsDave Gasparovich
When I started business school I promised myself that I would enter at least one case competition. I am proud of our work, proposing a digital marketing strategy for the Detroit Pistons at the MIT Sloan Sports Analytics Conference.
Incredible learning experience.
signmesh snapshot - the best of NBA leaguesignmesh
Explore the best of NBA. NBA is one of the most successful sports leagues across the world. In this report, we take a closer look at what NBA is doing to maintain leader status and stay relevant with their audience.
This is an overview of the projects that OTBGraphics LLC is developing to bring to the average sports fan at affordable prices. We are looking for investors and/or partner companies to join us in this concept of unlimited possibilities.
This in an overview of the sports poster projects that are under development. The company is looking for investors or partner companies to bring these new and entertaining ideas to the average sports fan for them to enjoy in their personal "cave".
I was called to make a presentation on- 'Tools for surging economy' in Apree, a Marketing Seminar organized by Spotlight Event and Apnacircle in August 2010 in Goa. It was my first attempt as a speaker in such forums with stalwarts like Harish Bijoor and others. I decided to share my views on how Sports and its various facets can act as an effective tool to reach consumers effectively.
10 Best Sports Billboard Themes Of 2009Brian Gainor
The document discusses the 10 best sports billboard themes of 2009. These include a Heineken billboard displaying a Colosseum made of beer bottles in Rome (#10); fans using billboards to voice opinions about coaches or teams (#9); brands using multiple billboards to enhance messaging (#8); a massive Michael Jordan mosaic made of Gatorade bottles (#7); billboards featuring sports equipment for visual interest (#6); promoting rivalries between players and teams (#5); the Dodgers using local celebrities in their outdoor campaign (#4); promoting nationalism for the 2010 Olympics in Canada (#3); a Utah basketball team putting their mascot on a billboard to sell tickets (#2); and integrating social media into billboards near the
The document discusses the future of sports and new technologies that may impact the industry. It begins with quotes about how sports are forging a planetary identity and how the future is unpredictable. The rest of the document is divided into several sections:
- An introduction discusses publishing a report on the future of sports and realizing they had more questions than answers, inspiring a second edition.
- An overview provides brief explanations of seven technologies that are on the verge of widespread adoption and how they could change sports, including AI, sensors, immersive computing, and more.
- An editors' letter discusses how new ancillary businesses are generating billions from sports but contributing little to leagues and teams, and how a turf war has
This document provides an overview of the esports landscape including audiences, teams, leagues, media, and participation in traditional sports. It finds that esports fans are much more open to sponsor messaging and brand loyalty than the general population. The largest leagues are ESL, Blizzard's leagues, and Riot's League of Legends circuits. Streaming platforms like Twitch are hugely popular for consuming esports, while Turner is focusing on broadcasting to TV. Finally, many traditional sports teams are investing in or partnering with esports teams.
Fantasy 6 is a fantasy sports technology company that aims to engage and entertain fans through games, contests and experiences. Their vision is to create the most passionate fan base through innovative technology, security and content. They plan to offer season-long and daily fantasy sports across many professional leagues globally. Their business model focuses on games and contests, secure technology, and immersive fan experiences through partnerships. They believe this approach will make them a leader in the growing multi-billion dollar fantasy sports industry.
January 2010 Partnership Activation NewsletterBrian Gainor
The Partnership Activation Newsletter details sponsorship/marketing best practices and creative activation tactics. Check out more insights at PartnershipActivation.com!
Following The Social Culture of Gen Z in esports by Balazs Lengyel - BIG ClanSavage Marketing
With the exponential growth of esports comes the need to be able to connect and interact with the fans, especially if you are a new company in the space. Most traditional methods are no longer effective when engaging with young esports audiences, and companies are required to pay closer attention to the culture the fans built around themselves, and various esports titles.
In this session, Balázs will offer some insight on how BIG plan their social media around connecting with their fans through creativity and share some personal experiences and methods he found to be useful.
Technological innovation has transformed sports in several key areas: athletes, audiences, and athletic venues. For athletes, companies create wearables and training tools to enhance performance and safety. For audiences, apps and platforms enhance the experience of watching sports from afar. For venues, startups offer new ticketing, merchandise, and social media tools. E-sports have also grown significantly, with platforms supporting online competitions and teams. Overall, the combination of sports passion and emerging tech will continue developing new ways to engage fans and improve athletic training.
This document discusses best practices in sports marketing and sponsorship sales that can be applied by House Gigs. It identifies three key best practices: 1) Engaging content on social media, like highlights and hashtags, increases fan engagement; 2) Involving fans in unique experiences, like voting on lineups, enhances loyalty; 3) Competitions created with sponsors increase awareness, engagement, and sales. House Gigs plans to use these practices of engaging content, fan experiences, and sponsor collaborations to drive results.
The Sportrons Network covers over 850 sports properties including professional, minor league, college, motorsports and golf. They reach over 252 million fans at over 24,000 events per year through digital video displays. Sportrons allows brands to apply "implied sponsorship" and advertise in sports venues for a fraction of the cost of a regular sponsorship.
The document discusses the growth of eSports and its opportunities for business. It notes that eSports has 148 million enthusiasts globally, is a multi-billion dollar industry, and is growing rapidly in viewership and revenue. Major brands and investors are getting involved in eSports through team ownership and sponsorships. The document predicts continued professionalization and mainstream acceptance of eSports in 2017 and beyond.
The Houston Aeros were eliminated from the 2012 Calder Cup Playoffs by the Oklahoma City Barons three games to one. The Barons won the fourth and deciding game 5-2, with Yann Danis stopping 19 of 21 shots for the victory. Despite the early playoff exit, the Aeros general manager was pleased with the team's performance over the regular season and their development for the future.
The University of North Dakota (UND) won the 2012 Red Baron WCHA Final Five tournament for the third consecutive year. UND defeated Denver University in the championship game after also beating St. Cloud State and the University of Minnesota earlier in the tournament. The tournament saw high attendance levels and competitive games between some of the top teams in the league.
Hockey Day Minnesota 2012 was a success despite weather issues moving some games indoors. High school, college, and Minnesota Wild games were played. A telethon raised over $134,000 for the Jack Jablonski Trust Fund. The event was dedicated to the Jablonski family and their support was expressed. Outdoor games are planned again for next year in Grand Rapids.
Please find the attached news article released Friday from the Minneapolis / St. Paul Business Journal about Minntech\'s Infection Prevention and Control Chemistry (IPCC) business, with focus on their BIOREDOX® Decontamination Service and SportSense™ Protective Coating product. This is great news as Minntech’s latest technology innovations and marketing success are getting the attention of local news media and the community. Our very own Brian Bellows was quoted as well!
Coca-Cola and the Minnesota Wild partnered with the Boys and Girls Club to raise money and donate items. At a Wild game, they sold rally towels and donated the $2,925 proceeds to the local Boys and Girls Club branch. Coca-Cola and Wild representatives later attended a party at the club and presented a new floor hockey set. The donation will support health and wellness activities for the children.
Wells Fargo and the Wild collected over 2,000 toys and $4,000 in donations for Toys for Tots during December Wild games. The donations will help children in need during the holidays.
The January charity highlighted is the Minnesota Visiting Nurse Agency, which provides home
Adam Heemeyer won a Wild MO Bros hat for having the best decorated moustache in his company's Movember contest to support men's cancer. Many employees submitted photos of their moustache attempts, and Adam's moustache earned him the prize. The company thanked everyone who participated and hopes they will take part again next year.
Grow a great moustache and submit it for a chance to win some wild prizes! Send photos of your moustache to Mludowese@wild.com for an opportunity to win in a moustache contest.
Movember is an annual event where men grow mustaches during the month of November to raise awareness for men's health issues like prostate cancer. Participants register on the Movember website and solicit donations while grooming their mustaches for the month. They raise awareness through social conversations about often ignored men's health topics. At the end of November, participants celebrate their efforts and fundraising at Movember parties. This year, the Minnesota Wild hockey team will honor Movember participants at their November 25th game.
Your moustache could win you some great wild prizes! Submit a photo of your moustache to Mludowese@wild.com for a chance to win in a moustache contest.
The Minnesota Wild will host their AHL affiliate Houston Aeros for a game at the Xcel Energy Center on February 13th. Wild season ticket holders can get complimentary or discounted tickets. The Wild are also partnering with Huggies on a diaper drive during their February 1st game to benefit the Diaper Bank of Minnesota. Additionally, the annual STOMP performance troupe will be at the Xcel Energy Center from March 29th to April 3rd performing their unique percussion show using everyday objects.
The Minnesota Wild drafted Mikael Granlund and five other players in the 2010 NHL Draft and signed veteran players Brad Staubitz, Matt Cullen, Eric Nystrom, and Dennis Endras. The team will hold a development camp in July for prospects to work on their skills. Upcoming events at Xcel Energy Center include concerts by Lady Gaga and Dave Matthews Band.
The Wild use social media like Facebook and Twitter to interact with fans, drive traffic to their website, and build their brand. Their social media strategy aims to give fans new ways to express fandom and increase brand activation. In 2010, social media drove 60,000 referring visits to wild.com, a 1,200% increase from 2009. The Wild posts behind-the-scenes content and contests on social media to encourage interaction and engagement from over 50,000 Facebook fans and 7,000 Twitter followers. They analyze metrics like demographics and growth to improve their social media strategy over time.
The document discusses a 2010 sponsor summit presentation for the Minnesota Wild hockey team. It includes an agenda covering an introduction to Scarborough Research, the MN Wild and NHL in Minneapolis/St. Paul, social media in MSP, and social media and the MN Wild. Scarborough Research measures media usage and behaviors across 80 US markets. Data shows the Wild has over 1 million fans in the MSP market, ranking 5th nationally in NHL fandom. Social media usage among MSP adults grew from 15% to 38% from 2009-2010. Wild fans have above average rates of social media engagement.
The Minnesota Wild Sports Marketing Partner Summit will take place on May 19th at 8:00 am at Xcel Energy Center. Two featured speakers, Carson McKee and Trevor Turnbull, will discuss the social media revolution. Tom Reutter will also speak and take an in-depth look at the "Wild Fan" regarding demographics and social media use.
1. Click Here For More: http://is.gd/fgNtO
this issue
Live Moments P.1
Eyes on the Industry P.2
A Sign of the Times P.3
Hot Off the Press P.4
November Rising Stars P.5
Sports Community Watch P.6
International Sports Biz P.7
Thought Starters P.8
Idea Box P.9
Looking for more?
Check out
PartnershipActivation.com
INDUSTRY WATCH I CAPITALIZE ON LIVE MOMENTS
Are you enabling corporate partners to capitalize on live gameday moments?
Nike supported its Write the Future campaign by creating a “Liveboard” at an Australia vs. New
Zealand rivalry soccer match that enabled the company to speak to fans in real-time when key
moments occurred during play.
When a player did something special on the field, a Nike creative team (two guys seated in the
press box) wrote a headline that was inspired by the moment. The message was then
transmitted electronically to the stadium’s digital video board and was shown to 55,600+ fans in
attendance. The in-game messaging tactic allowed Nike to capitalize on key moments of the
match, deliver impactful messages to fans in real-time,
and bring the “Write the Future” campaign to life for
fans in an international stadium setting.
While there are definite risks involved with executing
such a campaign, fans are receptive to real-time
communications (ala Twitter) and live messaging
tactics can serve as a great way to drive incremental
value for sponsors spending large sums of dollars around
premier events like the Super Bowl, World Series, and
college bowl games.
1
Are You Looking to
Benchmark Global
Best Practices?
20 International Sports
Properties to Watch
Real Madrid
Corinthians (Brazil)
New Zealand All Blacks
Yomiuri Giants
Manchester United
FC Barcelona
Club America
RC Bangalore
Chelsea FC
Manchester City FC
McLaren Group
Chiba Lotte Marines
Arsenal FC
Rakuten Eagles
Chivas de Guadalajara
Leicester Tigers
CSKA Moscow
Sao Paulo FC
BM Ciudad Real
Shanghai Sharks
“Build partnerships, not
sponsorships.”
Brian Corcoran,
Shamrock Sports Group
NOVEMBER 2010 ISSUE 28
PARTNERSHIP ACTIVATION 2.0
Welcome to the November ‘10 issue of the Partnership Activation
2.0 newsletter. I hope you enjoy the creative activation tactics,
signage concepts, and branding initiatives included in this issue.
In the age of social media, fan engagement has never been more
important for sports organizations to take into account. What is
your team doing to set itself apart from the competition, attract
new fans, and speak to its fan base in real-time? I was amazed when
I recently tweeted to the New York Knicks (@thenyknicks) and
received a response back in less than 30 seconds… at 7:30pm on a
non-game night. If your organization is interested in doing social
media, you have to do it right. Take the time to answer tweets,
Facebook posts, and Foursquare check-ins as it will pay true
dividends down the road.
Thank you for your continued support of Partnership
Activation. Please let me know if you ever find yourself in
Milwaukee, as I would love to connect! As you come across
sponsorship/marketing “best practices” and unique ideas, please feel
free to email them to me at: bgainor@partnershipactivation.com.
Thanks and Best Wishes, Brian
Check out Nike’s in-game Write the Future campaign here: http://is.gd/h0fz6
2. Interested in signing up for the newsletter?
Send an email with “Subscribe” in the subject line to newsletter@partnershipactivation.com.
In the body of the email, please include your name, company affiliation, and contact information when subscribing. II
PRESENTED BYEYES ON THE INDUSTRY
http://www.adidas.com/us/eyewear
Are you keeping an eye on creative tactics across the NBA?
With corporate partners and fans seeking a greater return on their investment, NBA organizations are being challenged to
create new, unique ideas that generate revenue and effectively engage fans. Here are five (5) of the latest and greatest ideas
from around the league:
I. Cleveland Cavaliers / Arby’s & Huntington Bank - Score at Home Contest
The Cleveland Cavaliers teamed up with Arby’s and Huntington Bank to create a Score at Home Contest that allows fans in
Cleveland to text in their prediction of how many points the Cavs will score each game night (by the second quarter) for the
chance to win a free Junior Roast Beef sandwich from a participating Northeast Arby’s location. Fans just have to text their
score prediction along with the word “BANK” to 42287 for the chance to win. Check out the details here: http://is.gd/h04mT
II. Denver Nuggets / Kia - Golden Ticket Giveaway
The Denver Nuggets and Kia are partnering on a Golden Ticket Giveaway promotion that allows fans who visit (1) of (9)
participating Front Range Kia retailers in CO (Nov. 1 - Dec. 31) and test drive a new Kia to receive an envelope that provides
a chance to win a collection of unbelievable Nuggets prizes. Prizing elements include a pair of season tickets, a suite night,
behind-the-scenes VIP experiences, charity event tickets, individual game tickets, and autographs. http://is.gd/h04PB
III. Oklahoma City Thunder / Midfirst Bank - Show Me the Money Sign Promotion
MidFirst Bank leverages its partnership with the Oklahoma City Thunder by offering a “Show Me the Money” signage
promotion that rewards fans in watching games in attendance and at home. Each game, fans are encouraged to showcase their
most creative sign for the chance to be spotted on the video board and win a $100 Thunder gift card. Fans watching at home
can also submit photos of their best signs for the chance to become a weekly promotional winner. http://is.gd/h065X
IV. Phoenix Suns - Fan Video Challenge
The Phoenix Suns are allowing fans to create and submit their own Suns-themed video to PlanetOrange.net for the chance to
have it featured on the Jumbotron screens at the US Airways Center. The team is rewarding all fans who have their video
included in the game night experience with a pair of lower-level tickets to attend the game and see their piece shown live. The
Suns have received 450+ submissions since they began offering the initiative in 2009: http://is.gd/h07pq / http://is.gd/h07z9
V. Toronto Raptors / BMO - Power of Blue Contest
The Toronto Raptors teamed up with BMO to create a Power of Blue Contest that rewards the team’s fan base who are also
BMO customers. The contest allows BMO customers who submit their information online a chance to win (1) of (6) great
monthly prizes that include: (2) suite tickets to a game, (4) tickets and a behind-the-scenes experience, (2) Gold tickets, and an
autographed Raptors jersey. Click here for more details: http://is.gd/h08mw
NOVEMBER 2010 ISSUE 28
3. III
A SIGN OF THE TIMES
Are you looking for new ways to deliver new content to fans?
QR codes are quickly becoming a phenomenon in the sports business marketplace. Teams and corporate
partners alike are utilizing QR codes in all aspects of their operations to bring static content to life via
direct links to videos, interactive content, and microsites. Teams are offering QR codes in a barcode
format that’s commonly read by various applications (Scanlife, Tag Reader, NeoReader, inigma).
Here are a few sports properties that have experimented with QR codes:
1. University of South Florida - Men’s and women’s basketball posters with QR codes
2. Pittsburgh Penguins - Arena pillars (linking to videos of Top 10 plays in team history)
3. New York Islanders - QR codes featured in print ads, web pages, avatars
4. Danica Patrick/Tissot - Car hood branding, 10x10 activation collateral
5. Calvin Klein - Outdoor billboard campaign featuring a giant QR code
6. Washington Nationals - Mobile ticketing via QR codes
7. Dick’s Sporting Goods - Video board integration
8. Detroit Red Wings - Interactive program ads via QR codes
9. HSBC Bank - Print ads at Wimbledon featuring QR codes
10. NBA - QR Codes on 3,500+ concourse HDTV’s NBA All-Star game,
offering a free All-Star gift at the team store when scanned
ACTIVATION IDEA OF THE MONTH BEST PRACTICE SUBMISSION OF THE MONTH
A special thank you goes out to Katie Tershel, a
current student in the Ohio University Center for
Sports Administration program, who recently shared
some sponsorship and marketing best practices from a
recent Professional Bull Riders event in Columbus.
The PBR is currently implementing some terrific
activation and branding tactics on behalf of their
corporate partners and I would encourage
you to consider checking out some of their
work to gain a new perspective of
non-traditional partnership ideation. For
example, the PBR teamed up with Ford to
create a ringside railing that resembled a giant
Ford Truck grille that could serve as a great
element to feature in stadium concourses.
Check out the Ford Pull Fans Up feature as well: http://is.gd/h0h56
Commemorate Special Events with Fan-Driven Tactics
In 2007, the New Jersey Devils celebrated the opening of their
new arena, The Prudential Center, by featuring a giant
commemorative puck on display for fans in attendance to sign.
The puck is now on display in one of the arena lobbies and
serves as a simple remembrance of that special night and all of
the fans, players, and team personnel that were involved.
NOVEMBER 2010 ISSUE 28
Check out the innovative USF posters with QR codes here: http://is.gd/gZr4H
Key Note:
Find ways to allow
team partners to
capitalize on these
special moments
and inventory!
4. IV
HOT OFF THE PRESS
Are you looking for ways to provide fans with new, unique content?
The Dallas Mavericks have created an official YouTube Channel
(DallasMavs2006) where they post humorous parodies, vignettes, and features
that are shown on the video board at the American Airlines Center
throughout the season.
While the YouTube page looks unofficial, it features some terrific content
that includes hilarious player parodies, mascot stunts (throwing items off the
roof of the AAC), cheerleader features, highlights, game previews, karaoke
bloopers, and more. The Mavericks have demonstrated how teams can use a
social media platform to share their in-game entertainment with thousands of
fans across the globe watching at home... Help your entertainment go viral!
CREATIVITY IN THE SPORTS MARKETPLACE
Check out the Dallas Mavs YouTube Channel Here: http://is.gd/h09t9
NOVEMBER 2010 ISSUE 28
Dr. Pepper features a custom giant
Felix Jones can at the new Dallas
Cowboys Stadium
The NBA Europe Live
Tour dance team
sported outfits that
showcased EA Sports
ESPNU makes its presence
known on college campuses
nationwide where it hosts
game day broadcasts
A giant 49ers Riddell helmet was
displayed at the NFL International
Series game in London for fans to
take pictures alongside
Fans are giving rally towels a whole
new meaning on game day
Fans attending the recent 49ers-
Broncos NFL International Series game
at Wembley were welcomed by a giant
replica of the Golden Gate Bridge
Manchester City shows that there is a place for
religion in sports with a prominent sign in it’s
stadium that reads, “And on the sixth day
God created Manchester City”
5. V
RISING STARS
Which individuals will emerge as the next generation of leaders in the sports marketplace?
Partnership Activation, Inc. is excited to recognize the November 2010 recipients of the “Rising Stars Program”, an initiative
that honors four (4) young professionals each month ages 30 and under who are making an impact in the sports industry early
in their career. The individuals nominated each month will become part of an exclusive group designed to help young industry
leaders network and build lifelong relationships with one another. It is with pleasure to announce the four (4) November
recipients of the Partnership Activation Rising Stars Program:
Blair Zackon, GMR Marketing (http://www.gmrmarketing.com)
Blair joined GMR Marketing as an Account Manager on the MillerCoors business in March 2008. In this role, Blair is responsible for
driving the strategic planning, brand activation strategy, and full execution of the MillerCoors sports, event, and entertainment
sponsorship portfolio in the Southeast Region. This scope represents a diverse portfolio that includes the NFL, NASCAR, NCAA,
MLB, NHL, NBA, CONCACAF, Live Nation, as well as 2 mobile (vehicle) marketing platforms. Prior to joining GMR, Blair held
Corporate Partner Service roles with Maple Leaf Sports & Entertainment and the Florida Panthers. Additional experience includes
the Orange Bowl Committee, The Ohio State University Dept. of Athletics, and the Salt Lake Olympic Committee. A native of
Montreal, Quebec, Blair graduated from The Ohio State University in 2003 with a degree in Sociology, and was a member of the
Varsity Lacrosse Team. He later graduated from the University of Miami in 2004 with a Masters Degree in Sport Administration.
Nicole Ferro, Minor League Baseball (http://www.minorleaguebaseball.com)
Nicole Ferro is currently the Manager of Sponsor Relations for Minor League Baseball. In her current role, Nicole manages all
aspects of sponsorship development and activation, ensuring that national sponsorships are executed with the 160 affiliated Minor
League Baseball teams across the country with such clients as Kraft, Toyota, Heinz, Ocean Spray, Starbucks and many more. Nicole
also creates the annual Promotional Ideas Publication, which is a culmination of the best promotional ideas in professional baseball,
serves as a member on the Minor League Baseball Charities committee, and manages the MLB All-Star Balloting program with Minor
League Baseball teams. Before joining the Minor League Baseball staff in 2006, Nicole also worked for the Lakewood BlueClaws
(Single-A Affiliate of the Philadelphia Phillies), the City of Clearwater Parks and Recreation and Corporate Sports Marketing Group,
Inc. Nicole, a Jackson, NJ native, is a graduate of The University of Tampa, where she regularly returns to speak to Sports
Management students about the importance of internships and networking.
Ben Koo, Bloguin (http://www.bloguin.com)
Ben is CEO and Co-Founder of Bloguin, a network of 180 sports focused blogs reaching over a million visitors a month. In his
current role, Ben manages man strategic growth, monetization, business development, marketing, and many other mission
critical operations to the company. Previous to Bloguin, Ben has worked at Yardbarker, SugarCRM, Time Inc, and Etrade, in
addition to consulting roles with Kabam (formally Watercooler Sports), GroundWork Open Source, and The Basketball Jones.
Ben is often a guest lecturer at the business school of his Alma Mater, Ohio State, and also enjoys writing on his personal blog as
well as ESPN affiliate, Bucknuts.com.
Would You Like to Nominate a Rising Star in the Industry for their Exceptional Work?
Send a two (2) paragraph nomination to bgainor@partnershipactivation.com
Lindsey Laband, CSE (http://www.groupcse.com)
Through her work at Atlanta based CSE, Lindsey Laband, a two-time All-American volleyball student-athlete from Georgia Tech,
spends her days assisting professional and collegiate teams, stadiums, brands, and municipalities navigate through property
valuations, including naming rights, multi-million dollar sponsorship deals and inventory analysis. Lindsey began her career in sports
marketing back in 2006 when she worked on behalf of the city of Atlanta’s Local Organizing Committee for the 2007 NCAA Men’s
Basketball Final Four and has been working in the sports marketing industry ever since. Lindsey is also an active member of WISE
(Women in Sports & Events) and sits on the Atlanta Chapter’s Board of Directors as the Events Chair.
NOVEMBER 2010 ISSUE 28
6. VII
ACTIVATION AT THE ALLSTATE WRIGLEYVILLE CLASSIC
SPORTS COMMUNITY WATCH
NOVEMBER 2010 ISSUE 28
Are you looking for new ways to celebrate the start of a new season?
UTEP kicked off the 2010 men’s basketball season and the triumphant return of coach Tim Floyd by
hosting an “Orange-out Week” campaign that included renaming the city of El Paso “Miner Orangeville”
and painting the town orange on Friday, November 12th.
To celebrate, the University athletic department teamed up with several local businesses to generate
pride and spirit within the community in several different fashions, including:
Illuminating an iconic star on the Franklin Mountains
Selling 5,000 “Welcome Back Coach Floyd” t-shirts
Distributing 10,000 “Miner Orangeville” static car stickers
Illuminating the Plaza Theatre
Displaying 15-foot pickaxes in the
pavement at prominent intersections
Orange nameplates and game inserts
featured in The El Paso Times
Orange-clad employees at local businesses
INCORPORATING
SOCIAL MEDIA
IN THE
GAMEDAY
EXPERIENCE
New York Knicks
Feature Twitter handles on the
Jumbotron during player intros
Pittsburgh Penguins
Feature a buildout where fans can
follow all tweets about the team
Atlanta Braves
Feature behind-the-plate signage driving
interest in the team’s Facebook page
7. VIII
Looking for more? Check out
the Links section of
PartnershipActivation.com
INTERNATIONAL SPORTS BUSINESSWATCH
NFL International Series - LondonCREATIVE
ACTIVATION
IDEAS EVENT FACTS AND INSIGHTS
Event Date: Sunday, October 31st
Event Location: Wembley Stadium, England
Official Sponsors: Pepsi Max (Title Sponsor), Virgin Atlantic, Coors Light, Marriott, Gatorade
Associate Sponsors: Visa, Reebok, Canon
Attendance: Game: 84,000+ / Pre-Game Rally: 38,000
Interesting Facts: Broncos TE Daniel Graham and OL Chris Kuper played an impromptu game of
cricket against Surrey’s Arun Harinath and Tom Lancefied at The Oval, the facility where the Broncos
practiced prior to the NFL Intl. Series. The game, sold out for the fourth consecutive year, was
broadcasted on both BBC and Sky Sports
A CLOSE LOOK AT FORMULA 1 FAN ZONE (ABU DHABI)
And check out a video of the new Ferrari World Theme Park: http://is.gd/h0iV4
Bud Light Lime leverages
custom segways to drive
interest and engage with
consumers
NOVEMBER 2010 ISSUE 28
The Atlanta Braves found a
creative way to drive awareness
for the Robin Hood DVD release
at Turner Field
Powerade leveraged its
sponsorship of the Paris
Marathon by featuring an
inflatable display that resembled
giant bottles of product
8. IX
THOUGHT STARTERS
Looking for unique ways to leverage a Johnnie Walker as a partner? Here are some tactics to consider:
ACTIVATION AND BRANDING
NOVEMBER 2010 ISSUE 28
9. WHICH MESSAGING CAMPAIGNS AREYOU FOLLOWING?
IDEA BOX
Find new ways to reward
groups at your venue!
Teams can align with corporate partners
to make group experiences more
memorable on game day. If a group of
local schools are attending a game,
teams can work with airline partners to
create a special premium item for those
individuals (e.g. airplane hat) that drives
incremental visibility in-venue and
rewards fans in new ways.
Headphone Walls Help Fans Hear
What Your Brand Has to Say!
Teams looking to engage fans in the
concourse can consider creating a headphone
wall where fans can listen to a mix of team
music (Banshee Music), player’s favorite songs
on iTunes, great calls of the game, corporate
partner jingles, the game broadcasted live on
the radio, and custom messages that players,
coaches, and personnel recorded for fans.
Are Your Headlines Grabbing
the Attention of Fans?
Teams can drive buzz during the
pre-season and post-season time periods
by aligning with a local newspaper
provider to create a billboard that
promotes a significant headline -
whether it’s a new team slogan, a
famous expression, a message to fans
from the team and corporate partners,
or a key “trash talk” message.
For More Information, Please Contact:
Brian Gainor
Partnership Activation, Inc.
P: 704.526.5148
E: Bgainor@PartnershipActivation.com
Twitter: @BrianGainor
Youtube: SportsViral, SportsViral2
LinkedIn: http://www.LinkedIn.com/in/partnershipactivation
Partnership Activation, Inc. provides sports business
professionals with creative ideation insights, unique activation
tactics, and innovative ways to drive incremental revenue for
their business.
Founded in February 2008, PartnershipActivation.com has
rapidly become one of the industry’s most valuable resources
for sports business professionals to obtain unique partnership
ideas and industry updates.
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NOVEMBER 2010 ISSUE 28