Samsung Group is led by Lee Byung-chul and Lee Kun-hee. It has strengths in engineering hardware, innovation, low production costs, and marketing its brand. Weaknesses include a lack of its own operating system and focusing on too many products. Opportunities exist in growing markets like India, mobile advertising, application processors, and tablets. Threats consist of saturated smartphone markets, rapid technology changes, declining hardware margins, potential patent breaches, competition from Apple, and price wars.

2. Lee Byung - chul LEE KUN HEE
삼성그룹, 三星그룹

6. • Excellence in engineering and
producing hardware parts
and consumer electronics

7. • Innovation and design
• Focus on environment
• Low production costs

8. • Largest share in mobile
phones and 2 place in
smartphones sales

9. • Ability to market the brand

10. Weaknesses

12. Weaknesses

13. Weaknesses
• Lack its own OS and software
• Focus on too many products

14. cannibal

16. Opportunities
• Growing India’s smartphone
market

17. Opportunities
• Growing mobile advertising
industry

18. Opportunities
• Growing demand for quality
application processors

24. Opportunities
• Growth of tablets market

25. Opportunities
• Obtaining patents through
acquisitions

26. Threats
• Saturated smartphone
markets in developed
countries

27. Threats
• Rapid technological change
• Declining margins on
hardware production

28. Threats
• Breached patents
• Apple’s iTV launch
• Price wars