Originally founded as an exporter of dried fish and produce, Samsung diversified its business in the late 1960s entering electronics and telecommunications hardware in the 1980s. Its success is attributed to heavy investment in innovation like its memory chip business, extensive training and recruitment, smart partnership choices, and aggressive brand building. Some of Samsung's greatest strengths include its loyal customer base, strong financial position, and consistent production processes meeting industrial standards. The document outlines Samsung's various marketing, product, positioning, and pricing strategies and suggests health, medicine, and biotechnology as potential future areas for Samsung.