Sampoorna food case study-solution-bihar

1. Case study :-
Sampoorn Foods
And Feeds Limited
By:- Mustahid Ali
Sachin
MBA3
Team no- 13

2. Case synopsis
• A business graduate was assigned the responsibility of running a
profit centre.
• That deals in the production and distribution of feed.
• They discussed the construction and operation of a medium
agricultural input companies.
• They interact with several parties who are in supply chain
• The case describes the interactional dynamics between agricultural
input sellers.

3. • The nature of competition
• Their sources of trade dominance and the distribution channel
structure.
• Under such a scenario, the graduate is trying to improve the
performance of its profit centres.
• On the other hand, a former classmate and recruit an NGO striving
to achieve the development goals of their organization.

4. Case Problem
Main problem
• To implement the new business strategy
• How to build a mechanism that can benefit everyone, rather than
few
• The sales was stagnant in eastern region
• A downslide in the company

5. Sub Problems
• Competitors (Larsen , Bahumulya , Super feeds)
• Third party production
• Stocks problem
• Criticality of poultry farming ( seasonality, disease, cost of DoCs)
• Capital requirement

6. Situational analysis
• Exhibit 1 shows that their contribution in Animal Husbandry in SGDP
is 16%
• Population is 82.9 MN in Bihar
• Livestock Population is 20 MN
Population(2001 census) 82.9 MN
Contribution of Animal husbandry in
SGDP (percent)
16
Livestock population 20 MN
State owned cattle feed plant installed
capacity
250 MTPD

7. Hierarchy
VP
GM/MARKETING
PROFIT CENTRE
HEADS
SALES
MD
LOGISTICS ACCOUNTS

8. PRODUCTION
• BC 50 % ,their production quantity is 80 MT and they were in loss
by 661 RS/ MT. ( Exhibit 3)
• BC 33 % , production 85 MT, profit 1318 RS/MT. (Exhibit 3)
• Third party cost 825 RS/MT ,Own Production 710 RS/MT.
• Exhibit 5 :-
• Overall cost per 100 birds RS 9320 & revenue RS 13000.

9. RECOMMENDATIONS/ CONCLUSIONS
• They should open their own production plant.
• Distribution centre should be in Gaya. (Exhibit 7)
• They should Hire a marketing manager.
• They can tie up with finance company and can provide the loan for
poultry farm.
• Use latest poultry technology such as BAUER flex.
• Optimal utilization of nutrient resulting in battery growth

10. Thank You