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This document compares marketing strategies between the 1960s and today. It shows that in the 1960s, marketing relied on radio, TV, magazines and newspapers for media, yellow pages and travel agencies for search, and friends/family/coworkers for social connections. Today, marketing utilizes various online advertising, search engine optimization, and social media platforms like Facebook, Twitter, YouTube and blogs. Both Barack Obama's and John F. Kennedy's presidential campaigns effectively used new media forms of their time - Obama leveraged social media and Kennedy's success depended on the first televised presidential debate.
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Brief overview: Usage of Social Media in Gambling
The slides for my speech at Georgia Gaming Congress 2016.
Feel free to contact me if you have any questions, or if you find an error that needs to be corrected. Thanks!
How to Update Your Social Media Marketing Strategy for 2021
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
Mercy College NBC News Master Copy (1)
This document summarizes research on how college students engage with news. It finds that they primarily get news through social media platforms like Google, Facebook, Snapchat, and YouTube. College students are more likely to click on news links and headlines shared by friends on social media than visit news websites directly. They prefer brief, visually appealing news that is relevant to their daily lives. The document recommends that news organizations create concise, silent news content and discover channels for Snapchat to better reach college students where they get information online.
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2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.
You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.
See what they have to say so you can prepare ahead!
Social Media Trends 2018, 12+ notes from different sources.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
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A presentation to the World Presidents' Organization/New England Forty-Niners Chapter:
Social media is the next wave of internet based communication. Facebook has 250 million users and a market cap of $6.5 billion. Twitter has 23 million users, user growth of 1382% and 54% of Fortune 100 companies use it. LinkedIn is now used by many middle-upper level managers to stay connected professionally. Blog sites are replacing print news writer bylines.
These new tools are complimentary to email as a way of keeping up with sport stars, politicians, CEO's, university and hospital presidents, authors, industry experts, special interests and NE49er's.Information, opinion, reaction, and ease of access are all available with today's tools on your computer or your smart phone.
Videos referenced in this presentation:
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www.youtube.com/watch?v=iYhCn0jf46U
Slob Evolution:
www.youtube.com/watch?v=I0u0wWOMIsE
Canceling AOL:
http://www.youtube.com/watch?v=QN9zO5Z1-rI
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Brief overview: Usage of Social Media in Gambling
The slides for my speech at Georgia Gaming Congress 2016.
Feel free to contact me if you have any questions, or if you find an error that needs to be corrected. Thanks!
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Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
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This document summarizes research on how college students engage with news. It finds that they primarily get news through social media platforms like Google, Facebook, Snapchat, and YouTube. College students are more likely to click on news links and headlines shared by friends on social media than visit news websites directly. They prefer brief, visually appealing news that is relevant to their daily lives. The document recommends that news organizations create concise, silent news content and discover channels for Snapchat to better reach college students where they get information online.
13 Social Media Marketing Trends in 2014 from the Experts
2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.
You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.
See what they have to say so you can prepare ahead!
Social Media Trends 2018, 12+ notes from different sources.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Social Media Revolution What Matters And Why
A presentation to the World Presidents' Organization/New England Forty-Niners Chapter:
Social media is the next wave of internet based communication. Facebook has 250 million users and a market cap of $6.5 billion. Twitter has 23 million users, user growth of 1382% and 54% of Fortune 100 companies use it. LinkedIn is now used by many middle-upper level managers to stay connected professionally. Blog sites are replacing print news writer bylines.
These new tools are complimentary to email as a way of keeping up with sport stars, politicians, CEO's, university and hospital presidents, authors, industry experts, special interests and NE49er's.Information, opinion, reaction, and ease of access are all available with today's tools on your computer or your smart phone.
Videos referenced in this presentation:
Dove Evolution:
www.youtube.com/watch?v=iYhCn0jf46U
Slob Evolution:
www.youtube.com/watch?v=I0u0wWOMIsE
Canceling AOL:
http://www.youtube.com/watch?v=QN9zO5Z1-rI
Sticky Note Experiments
http://www.youtube.com/watch?v=Y1rZqw5bXb4&
ShareThis TV Study
The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.
VidCon 2019 Takeaways
Each year we embark on a trip to VidCon, where we get a pulse of what's happening in the zeitgeist and connect with talented creators, and impressive brands alike. Here are five tangible takeaways from TikTok to LinkedIn and what it means for you.
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Sample of concepting
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