2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November. You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year. See what they have to say so you can prepare ahead!

1. EMPLOYEE ADVOCACY
GOVERNMENTAL USAGE
“Organizations will realize the requirement of involving all
their staff in promoting their content through social media
channels.” - Ian Cleary, Founder of Razorsocial
“Social media has undoubtedly allowed a shift in the power
balance to happen from governments and politicians to the
electorate and voters.” - Toni Cowan-Brown, Client Executive at Burson-Marsteller
THE EXPERTS’ VIEW
CONTENT
MARKETING
SOCIAL ADSMICRO VIDEOS
VISUAL WEB
SOCIAL SELLING
MEASUREMENT
>>>>>>
STRONG
FOCUS ON
CONTENT
MARKETING
CONTINUES
>>>>>>
PASSION-BASED EXPERIENCE
“Users will begin to seek out passion-based content and social
networks.” - Claude Silver, Head of Strategy & Digital at Publicis
Selling through social
channels will become
the norm.
Content is King: you need to
follow 80-20 rule, 80% ef-
forts in content marketing,
20% in curation.
Video and image based
applications are making the
creation and dissemination
of videos easier than ever.
More brands will start to
work as publishers: hir-
ing editors, copywriters
and ex-journalists.
Measurement insights
will be used to outmatch
competitors’ marketing
activity.
www.talkwalker.com
SOCIAL MEDIA WILL FURTHER
IMPACT OUR LIFESTYLES
“It may be that 2014 is
the year many of us have
had enough.
Consumers are reach-
ing saturation point with
digital technology and
are growing in concern
regarding the digital foot-
print.”
- Clare Facey, Social Media Expert
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MOBILE ACCESS
“Mobile will continue to play an increasingly important role
with mobile being the main device for accessing social con-
tent.” - Ian Cleary, Founder of Razorsocial
40%
10%20%
10%
10%
10%
Don’t be a goat:
build your ‘Author-ity’
Across the social networks,
there will be more use of
paid media to gain visibility.
- Ian Cleary, Founder of Razorsocial
- Lisa Moretti, Senior Social Strategist
- Elaine Cameron,
Director of Strategic Research at
Burson-Marsteller
- Harsh Ajmera, Owner at Digital Insights
- Toni Cowan-Brown,
Client Executive at Burson-Marsteller
- Paul Brelsford,
Intelligence and Counter-terrorism Expert at DSRM
- Dave Chaffey, CEO of Smart Insights
TOP SOCIAL MEDIA MARKETING
TRENDS IN 2014
SOCIAL MEDIA FOR SOCIAL GOOD
“If you’re a marketer or business owner you need to start
thinking about what your brand is doing in terms of giving
back.” - Jemima Gibbons, Social Media Strategist
BUT BEWARE OF DIGITAL REBELLION...
“Nobody likes a
sales-driven customer
service team.
On social media, we have
the ability to speak up –
loudly.”
- Luke Brynley-Jones, Founder of Our
Social Times
“In a post-Snowden
world, we are becoming
more cautious about what
is online.
The existing legal system
is unevenly applied at
present, but the really big
change will happen next
year.”
- Brendon Craigie, CEO of Hotwire