The document discusses the evolution of marketing channels and the rise of the hybrid marketing era. It emphasizes that audiences are business assets that should be cultivated over the long term using paid, owned, and earned media. It also presents a model of seekers, amplifiers, and joiners that represent different audience types and motivations. The overall message is that marketing must focus on empowering audiences and innovating the customer experience through empathy.
8-22-13 Presentation by ExactTarget's Jeff Rohrsjwilson94
The document discusses the importance of developing proprietary audiences as a core marketing responsibility. It outlines how audiences are built over time through paid, owned, and earned media rather than being owned. The goal is to increase audience size, engagement, and long-term value. It questions whether companies treat their audiences as assets or afterthoughts and whether they are actively building audiences every day.
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)DevonThrillist
The document discusses opportunities in digital media and starting a digital media company. It notes that modern tools now make it the best time ever to start a digital company. Key revenue streams for digital publishers are identified as advertising, subscriptions, events, and licensing. However, the document argues there is an untapped opportunity in e-commerce. It describes how Thrillist grew significantly through a commerce model, with 80% of revenue from commerce and 20% from advertising. This allowed Thrillist to achieve over $100 million in annual revenue and have high lifetime user value through their native commerce model. The document encourages pursuing this opportunity to start a successful digital media business.
Ss advertising, new media and culture templateMarcus Vannini
The document discusses the need for advertising to move at the speed of culture through constant communication with audiences across multiple platforms. It emphasizes engaging audiences through relevant cultural moments. Constant communication is proposed as an ongoing contact strategy using various initiatives to communicate about products in response to culture every day of the year. This aims to generate more frequent information points beyond just ads.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
An Unbiased Approach: "How to Measure the Effectiveness of Online Marketing C...iMedia Connection
This document discusses a panel on measuring the effectiveness of online marketing in driving offline success. It provides background statistics on U.S. digital advertising spending and sales. The panel will feature digital media managers from NBC Universal Pictures and The Clorox Company, as well as the founder of Nuance Digital Marketing. They will discuss themes around consumer segmentation, customer value propositions, contextually relevant marketing, and defining success metrics. Specifically, they will address how online campaigns can drive additional offline sales.
DIGITAL MARKETING OFFERS A NEW PARADIGM.
THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE:
DIGITAL EVOLUTION
CONVERSATION MARKETING
REAL TIME MARKETING
CELLULAR AND APPS
LOCATION BASED SERVICES
CO-CREATING
INFLUENCERS MARKETING
FREE
This was the absolut experience:
I was creating the presentation as I was presenting it and the other way around, just by using my iPad :-)
It's my keynote presentation for the Digital Marketing Forum 2012 in Bucharest, Romania.
Unfortunately Organizers didn't had video recording service there...
8-22-13 Presentation by ExactTarget's Jeff Rohrsjwilson94
The document discusses the importance of developing proprietary audiences as a core marketing responsibility. It outlines how audiences are built over time through paid, owned, and earned media rather than being owned. The goal is to increase audience size, engagement, and long-term value. It questions whether companies treat their audiences as assets or afterthoughts and whether they are actively building audiences every day.
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)DevonThrillist
The document discusses opportunities in digital media and starting a digital media company. It notes that modern tools now make it the best time ever to start a digital company. Key revenue streams for digital publishers are identified as advertising, subscriptions, events, and licensing. However, the document argues there is an untapped opportunity in e-commerce. It describes how Thrillist grew significantly through a commerce model, with 80% of revenue from commerce and 20% from advertising. This allowed Thrillist to achieve over $100 million in annual revenue and have high lifetime user value through their native commerce model. The document encourages pursuing this opportunity to start a successful digital media business.
Ss advertising, new media and culture templateMarcus Vannini
The document discusses the need for advertising to move at the speed of culture through constant communication with audiences across multiple platforms. It emphasizes engaging audiences through relevant cultural moments. Constant communication is proposed as an ongoing contact strategy using various initiatives to communicate about products in response to culture every day of the year. This aims to generate more frequent information points beyond just ads.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
An Unbiased Approach: "How to Measure the Effectiveness of Online Marketing C...iMedia Connection
This document discusses a panel on measuring the effectiveness of online marketing in driving offline success. It provides background statistics on U.S. digital advertising spending and sales. The panel will feature digital media managers from NBC Universal Pictures and The Clorox Company, as well as the founder of Nuance Digital Marketing. They will discuss themes around consumer segmentation, customer value propositions, contextually relevant marketing, and defining success metrics. Specifically, they will address how online campaigns can drive additional offline sales.
DIGITAL MARKETING OFFERS A NEW PARADIGM.
THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE:
DIGITAL EVOLUTION
CONVERSATION MARKETING
REAL TIME MARKETING
CELLULAR AND APPS
LOCATION BASED SERVICES
CO-CREATING
INFLUENCERS MARKETING
FREE
This was the absolut experience:
I was creating the presentation as I was presenting it and the other way around, just by using my iPad :-)
It's my keynote presentation for the Digital Marketing Forum 2012 in Bucharest, Romania.
Unfortunately Organizers didn't had video recording service there...
A new breed of media agencies backed by a home grown technology platform that is based on innovations in managing the emerging media of social influencers
What is the Effect of So Much Consumer Targeting? - Digiday Programmatic Rome...Digiday
1. Too much targeting of advertising makes it less valuable as it no longer provides the "signals" to consumers about a brand's willingness to spend on advertising.
2. Consumers are increasingly distrustful of and annoyed by targeted advertising, especially as they become more aware of how their data is tracked.
3. Advertisers must use a balanced approach of both broad "broadcast" advertising as well as targeted advertising tailored to different stages of consumer journeys, in order to maximize impact and maintain trust.
3Ton30: Build a Mature Mobile Strategy with 4 Targeting TacticsCentro
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion – that’s more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumer’s everyday lives, it’s time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics.
Noor Naseer, Centro’s Director of Mobile, covers:
-Why brands need to rethink their primary approach to mobile
-The 4 targeting tactics for a mature mobile strategy
-Tips and best practices for the year ahead
STOP THE INTERRUPTION! How meaningful marketing is replacing intrusive ads an...Ryan Manchee
As marketers, we’re racing around the internet after our consumers only to run into them at the wrong moment with the wrong message. It’s time to shift away from intrusive, interruptive ads and use the power of technology to get back to what matters most.
This presentation was presented in May 2016 as part of Centro's 3Ton30 monthly webinars.
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
Specsavers - Should've Gone to Specsavers: Case StudyNewsworks
The document summarizes a tactical advertising campaign by Specsavers in response to a news story about a soccer player kicking a ball boy. The campaign was launched within 24 hours across various print and digital news platforms. It achieved over 20 million impressions and high engagement rates, making it the most successful "Should've gone to Specsavers" campaign to date. Placements in newspapers reached over 15 million people, while the websites of two major news brands achieved over 290,000 unique visitors. The client praised the speed and success of the real-time responsive campaign.
This document discusses influencer marketing. It begins by explaining why brands use influencer marketing, noting that consumers are more likely to trust recommendations from other people than traditional advertising. It then defines influencer marketing and describes the different levels of influencers from mega to nano. Finally, it discusses how to effectively work with influencers by integrating them into the overall media strategy and developing strategic partnerships built on shared values and understanding audiences.
ReleaseMyAd offers a 7-week virtual internship program teaching students skills in social media marketing, content marketing, market research, and other areas. The internship provides exposure to mentors and leadership opportunities for undergraduate and graduate students passionate about marketing.
Fuse is an agency that integrates publicity, communication, and entertainment to activate brands in original and newsworthy ways. It has a strong media network, insight into consumer behavior, and experience combining publicity, communication, and entertainment. Fuse offers services like publicity, promotion, events, and consultancy to innovatively and reliably activate brands.
The document discusses strategies for using social media effectively for business purposes. It recommends starting with a clear strategy and objectives, finding an authentic voice, and being patient as it can take time to build an online presence. Specific social media platforms like Facebook, Twitter, blogs, YouTube and Flickr are examined and tips are provided on how to use them strategically for goals like marketing, branding, customer relations and thought leadership. The importance of engaging in conversations and communities online is emphasized.
iHT² Health IT Summit San Diego – Case Study: ”Moving an Enabled Patient to an Engaged Patient: Our Patient Portal Experience” with Lori Posk, MD, Medical Director for MyChart, Cleveland Clinic
Read her full interview here - http://bit.ly/1f9enfC
View photos from the program here - http://on.fb.me/1cZFDpO
Case Study "Moving an Enabled Patient to an Engaged Patient: Our Patient Portal Experience"
Presentation will include a discussion on our patient portal activation and release of data. A review of our Opt Out model for portal activation will be discussed and our journey of data and documentation release to engage patients. The discussion will include how we used a Physician Advisor Group to release lab, imaging, procedures, pathology, problem list, provider notes and how we educated patients. Lessons learned on data release will be shared. Our implementation of message to engage patients and next steps will also be included in the discussion.
Learning Objectives:
∙ Create a model to activate patients on a patient portal
∙ How to engage a large organization in test result release to a patient portal
∙ Develop a model for physician note release with the option of having sensitive notes not released to the patient
∙ How to educate providers and patients on test result and note release
∙ Review the potential impact of an engaged patient and provider team
Cleveland Clinic is a renowned non-profit academic medical center founded in 1921 on principles of cooperation, compassion, and innovation. It has grown to become the second largest medical group practice in the world. In 2008, Cleveland Clinic established its Office of Patient Experience to ensure consistently patient-centered care. The Office aims to improve patient satisfaction and experience through initiatives like HCAHPS education and identifying best practices. Cleveland Clinic operates regional hospitals and specialty centers internationally, and ranks as the fourth best hospital in the U.S. It competes nationally with institutions like Mayo Clinic and Johns Hopkins Hospital.
Managing the hospital in-patient experience | Understanding where to investSiegel+Gale
Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact?
Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients.
+ Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally
+ Learn how it is possible to segregate the impact of different touch points on the overall patient experience
+ See patient experience strategy maps that help inform investment decisions
+ Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others)
+ Learn some specific steps that can be taken to improve the hospital experience
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The document describes 10 inexpensive tools that healthcare organizations can use to improve the patient experience and develop empathy among staff. These tools include using flip cameras to record patient journeys, digital audio recorders for interviews, persona posters to represent patients, taking photos from the patient perspective, holding staff huddles, creating experience maps, using dashboard posters, a comment wall, sending staff emails with patient feedback, and encouraging staff to volunteer directly with patients. The goal is to help organizations better understand and connect with patient needs even when budgets are constrained.
University of Toledo Medical Center Patient Experience Improvement Strategic ...Ioan Duca
The document outlines UTMC's plan to improve service excellence from 2011-2012. It discusses analyzing performance data, aligning leadership to address issues, selecting engaged employees, and developing a patient-centered culture. The goals are to narrow gaps in outcomes vs experience, engage physicians and staff, and prepare for pay-for-performance programs emphasizing quality and satisfaction.
The document outlines TELOF's IPv6 proof of concept, including their motivation to comply with an executive order, technical setup using existing WiMax equipment and open source software requiring only 3 days, low costs, and readiness to participate in World IPv6 Day to test accessibility to their website over IPv6. Upper management support is key for IPv6 adoption. While migration is difficult, IPv6 adoption is a business decision for internet service providers as the technical aspects are mature.
The Association of Geographic Information Laboratories in Europe (AGILE) was established in 1998 to promote academic teaching and research on GIS at the European level and ensure continued networking. AGILE seeks to represent the views of the GI community in European research discussions and provides a forum for GI researchers to meet annually. AGILE's activities are managed by an eight-person council and its mission is to promote GI teaching, research, and networking through conferences, workshops, and other initiatives.
A new breed of media agencies backed by a home grown technology platform that is based on innovations in managing the emerging media of social influencers
What is the Effect of So Much Consumer Targeting? - Digiday Programmatic Rome...Digiday
1. Too much targeting of advertising makes it less valuable as it no longer provides the "signals" to consumers about a brand's willingness to spend on advertising.
2. Consumers are increasingly distrustful of and annoyed by targeted advertising, especially as they become more aware of how their data is tracked.
3. Advertisers must use a balanced approach of both broad "broadcast" advertising as well as targeted advertising tailored to different stages of consumer journeys, in order to maximize impact and maintain trust.
3Ton30: Build a Mature Mobile Strategy with 4 Targeting TacticsCentro
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion – that’s more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumer’s everyday lives, it’s time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics.
Noor Naseer, Centro’s Director of Mobile, covers:
-Why brands need to rethink their primary approach to mobile
-The 4 targeting tactics for a mature mobile strategy
-Tips and best practices for the year ahead
STOP THE INTERRUPTION! How meaningful marketing is replacing intrusive ads an...Ryan Manchee
As marketers, we’re racing around the internet after our consumers only to run into them at the wrong moment with the wrong message. It’s time to shift away from intrusive, interruptive ads and use the power of technology to get back to what matters most.
This presentation was presented in May 2016 as part of Centro's 3Ton30 monthly webinars.
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
Specsavers - Should've Gone to Specsavers: Case StudyNewsworks
The document summarizes a tactical advertising campaign by Specsavers in response to a news story about a soccer player kicking a ball boy. The campaign was launched within 24 hours across various print and digital news platforms. It achieved over 20 million impressions and high engagement rates, making it the most successful "Should've gone to Specsavers" campaign to date. Placements in newspapers reached over 15 million people, while the websites of two major news brands achieved over 290,000 unique visitors. The client praised the speed and success of the real-time responsive campaign.
This document discusses influencer marketing. It begins by explaining why brands use influencer marketing, noting that consumers are more likely to trust recommendations from other people than traditional advertising. It then defines influencer marketing and describes the different levels of influencers from mega to nano. Finally, it discusses how to effectively work with influencers by integrating them into the overall media strategy and developing strategic partnerships built on shared values and understanding audiences.
ReleaseMyAd offers a 7-week virtual internship program teaching students skills in social media marketing, content marketing, market research, and other areas. The internship provides exposure to mentors and leadership opportunities for undergraduate and graduate students passionate about marketing.
Fuse is an agency that integrates publicity, communication, and entertainment to activate brands in original and newsworthy ways. It has a strong media network, insight into consumer behavior, and experience combining publicity, communication, and entertainment. Fuse offers services like publicity, promotion, events, and consultancy to innovatively and reliably activate brands.
The document discusses strategies for using social media effectively for business purposes. It recommends starting with a clear strategy and objectives, finding an authentic voice, and being patient as it can take time to build an online presence. Specific social media platforms like Facebook, Twitter, blogs, YouTube and Flickr are examined and tips are provided on how to use them strategically for goals like marketing, branding, customer relations and thought leadership. The importance of engaging in conversations and communities online is emphasized.
iHT² Health IT Summit San Diego – Case Study: ”Moving an Enabled Patient to an Engaged Patient: Our Patient Portal Experience” with Lori Posk, MD, Medical Director for MyChart, Cleveland Clinic
Read her full interview here - http://bit.ly/1f9enfC
View photos from the program here - http://on.fb.me/1cZFDpO
Case Study "Moving an Enabled Patient to an Engaged Patient: Our Patient Portal Experience"
Presentation will include a discussion on our patient portal activation and release of data. A review of our Opt Out model for portal activation will be discussed and our journey of data and documentation release to engage patients. The discussion will include how we used a Physician Advisor Group to release lab, imaging, procedures, pathology, problem list, provider notes and how we educated patients. Lessons learned on data release will be shared. Our implementation of message to engage patients and next steps will also be included in the discussion.
Learning Objectives:
∙ Create a model to activate patients on a patient portal
∙ How to engage a large organization in test result release to a patient portal
∙ Develop a model for physician note release with the option of having sensitive notes not released to the patient
∙ How to educate providers and patients on test result and note release
∙ Review the potential impact of an engaged patient and provider team
Cleveland Clinic is a renowned non-profit academic medical center founded in 1921 on principles of cooperation, compassion, and innovation. It has grown to become the second largest medical group practice in the world. In 2008, Cleveland Clinic established its Office of Patient Experience to ensure consistently patient-centered care. The Office aims to improve patient satisfaction and experience through initiatives like HCAHPS education and identifying best practices. Cleveland Clinic operates regional hospitals and specialty centers internationally, and ranks as the fourth best hospital in the U.S. It competes nationally with institutions like Mayo Clinic and Johns Hopkins Hospital.
Managing the hospital in-patient experience | Understanding where to investSiegel+Gale
Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact?
Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients.
+ Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally
+ Learn how it is possible to segregate the impact of different touch points on the overall patient experience
+ See patient experience strategy maps that help inform investment decisions
+ Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others)
+ Learn some specific steps that can be taken to improve the hospital experience
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The document describes 10 inexpensive tools that healthcare organizations can use to improve the patient experience and develop empathy among staff. These tools include using flip cameras to record patient journeys, digital audio recorders for interviews, persona posters to represent patients, taking photos from the patient perspective, holding staff huddles, creating experience maps, using dashboard posters, a comment wall, sending staff emails with patient feedback, and encouraging staff to volunteer directly with patients. The goal is to help organizations better understand and connect with patient needs even when budgets are constrained.
University of Toledo Medical Center Patient Experience Improvement Strategic ...Ioan Duca
The document outlines UTMC's plan to improve service excellence from 2011-2012. It discusses analyzing performance data, aligning leadership to address issues, selecting engaged employees, and developing a patient-centered culture. The goals are to narrow gaps in outcomes vs experience, engage physicians and staff, and prepare for pay-for-performance programs emphasizing quality and satisfaction.
The document outlines TELOF's IPv6 proof of concept, including their motivation to comply with an executive order, technical setup using existing WiMax equipment and open source software requiring only 3 days, low costs, and readiness to participate in World IPv6 Day to test accessibility to their website over IPv6. Upper management support is key for IPv6 adoption. While migration is difficult, IPv6 adoption is a business decision for internet service providers as the technical aspects are mature.
The Association of Geographic Information Laboratories in Europe (AGILE) was established in 1998 to promote academic teaching and research on GIS at the European level and ensure continued networking. AGILE seeks to represent the views of the GI community in European research discussions and provides a forum for GI researchers to meet annually. AGILE's activities are managed by an eight-person council and its mission is to promote GI teaching, research, and networking through conferences, workshops, and other initiatives.
Module V - Social Media Marketing & PR WorkshopHsmai Lax
This document discusses measuring the return on investment (ROI) of social media marketing. It provides examples of quantitative metrics like visits, followers, shares and qualitative metrics that consider emotional responses. Calculating ROI can include tracking weekly website traffic and social mentions. Outsourcing social media can provide benefits like freeing up internal resources, ensuring branding consistency, and gaining expert knowledge, often for similar costs as an in-house employee. The document lists resources for social media news, influencers, and measurement tools.
Introduction - Social Media Marketing & PR WorkshopHsmai Lax
The document outlines the agenda for a Social Media Marketing & PR Workshop held on June 21, 2011 at the Holiday Inn LAX. The workshop consisted of 5 modules covering topics such as developing a social media marketing plan, effective channel management on Facebook, Twitter and YouTube, blogging and digital PR, location-based services, and measuring ROI and staying up-to-date on trends. Breakfast was from 8-8:30am and the full-day workshop ran from 8:30am to 1:30pm with breaks for lunch and snacks.
Catalyst Conference Presentation by Jordan Frank - Blogs, Wikis and Why they ...tractionjordan
Presentation given at the year 2006 Burton Group Catalyst conference. Agenda was to reconcile blog and wiki terms and technologies. This was followed by Traction TeamPage case studies of a Glossary at a Pharmaceutical firm and an Idea / Innovation Management case study at a global bank.
See http://traction.tractionsoftware.com/traction/permalink/Public767
This document provides information about the Huatla Mazatec language spoken in Mexico. It notes that there are approximately 82,000 total speakers of Huatla Mazatec, with 33,859 who are monolingual. The language is classified as vulnerable. The document also gives details about the cultural background of the Huatla Mazatec people, mentioning their traditional agricultural activities like growing coffee and corn, as well as ranching. It identifies Maria Sabina as an important elder contributing to language revitalization efforts.
Module III - Social Media Marketing & PR WorkshopHsmai Lax
This document discusses blogging, blogger outreach, and their benefits. It provides statistics on blogging popularity and outlines common blogging platforms. Blogging can help brands communicate, shape their image, and boost SEO. Blogger outreach involves researching influential bloggers, personalizing outreach emails, maintaining relationships, and avoiding mass emails or asking for only positive reviews. Blogger reviews can boost engagement and SEO through increased frequency and trust from readers globally in a cost-effective manner. Monitoring conversations helps track return on investment from blogger outreach.
The quality of people is what determines success of any organization today. If an organization wants
to be extremely successful in the current business scenario they must hire and retain talented individuals who would
also be team leaders and team players. In the first decade of Gnation desires to be successful it must have a sound
education system.
Better Google Drive Client - Project Concept & Plan인구 강
This document outlines a concept and development plan for a better Google Drive client app. It proposes building an app that provides a fast and convenient way to manage files and labels through batch processing rather than slow individual operations. The plan includes modifying an open source file manager called Simple Explorer to integrate with Google Drive. It also involves building custom APIs with Google Apps Script and Google App Engine in Go to retrieve file lists with full label hierarchies and handle batch processing changes efficiently. The current progress includes a prototype of the Google Apps Script component, while work continues on integrating with Simple Explorer and building the remaining APIs.
Module IV - Social Media Marketing & PR WorkshopHsmai Lax
This document discusses location-based services and provides examples of check-in services, group buying websites, and flash sales in travel. It describes how check-in services like Foursquare work and their benefits for businesses. Examples of group buying websites for travel deals are provided, such as Living Social Escapes and SniqueAway. The benefits and costs of using these flash sales websites are outlined. Contact information is given for businesses interested in getting started.
The document discusses how audiences are valuable assets for companies and should be treated as such. It emphasizes that companies need to focus on developing proprietary audiences through their content marketing, using paid, owned, and earned media to increase audience size, engagement, and value over the long term, not just for short term sales. Developing audiences requires taking a long term approach and treating audience growth and health as a core marketing responsibility on par with financial reporting.
Zeynel El Glaoui, Digital Strategist chez Mindshare, Tuni' SEO
Facebook Ads : un levier marketing à maîtriser
L'intervention en quelques mots :
Nous aborderons les différentes règles et bonnes pratiques pour une campagne réussie sur Facebook Ads.
The document discusses the ineffectiveness of traditional marketing and advertising and promotes digital and viral marketing techniques. It notes that only a small percentage of TV ads and B2B campaigns result in positive ROI or increased sales. The document then outlines several digital marketing solutions using tools like event mining, viral marketing, influencer marketing, and social media. It promotes spreading content widely through networks and early adopters to generate buzz and recommendations that will fuel product diffusion.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
How to Do Mobile Marketing for Haunted HousesPurplegator
This document discusses the power of mobile marketing and advertising. It notes that people now spend twice as much time on mobile as radio, and 78% of people own smartphones. While time spent on mobile is high, budgets have not caught up, still being higher for print, broadcast, and television. The presentation discusses how mobile advertising allows for pinpoint targeting of audiences by location, interests, and other factors. It provides examples of formats like geotargeting, geofencing, retargeting and dayparting. The presentation is meant to convince the client of the benefits of a mobile marketing strategy and Purplegator's services in developing such a strategy and campaign.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
The document provides an introduction to digital marketing concepts for traditional marketers and agencies. It discusses how consumers have changed and now expect to engage with brands through two-way conversations rather than one-way advertising. It emphasizes that successful digital marketing involves creating conversations with consumers by appealing to them on an emotional level and giving them stories worth sharing with others through word-of-mouth. It also outlines key concepts like user-centered design, microsites, analytics and the importance of a balanced team with the right skills to implement these strategies effectively.
Oam brk marketing execution of brand awareness campaign draft (3)-06-nov14costabir
This document outlines a marketing campaign plan for an online real estate portal called BuyRentKenya. The goal is to increase traffic by 50% through research, strategy development, creative executions, and performance tracking. Key aspects include defining the brand vision to be Kenya's top property portal through a simple user experience. A mascot named Mr. BRK was created to promote the brand's message of being easy, affordable, and trustworthy. The campaign utilized various channels like TV, radio, print, online and events. Through these efforts, site traffic increased over the months with growing brand awareness and a favorable cost to advertising value ratio.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social media sharing between consumers and influences purchasing behaviors. Successful buzz marketing identifies influential community members and engages customers as citizen marketers to spread positive messages about brands throughout their online and offline social networks.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social media sharing between consumers and influences purchasing behaviors. Successful buzz marketing identifies influential community members and engages customers as citizen marketers to spread positive messages about brands throughout their online and offline social networks.
Word Of Mouth Marketing Techniques Womm4195wmillheim
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those within a person's social networks, considered "connectors" or "influencers", have the ability to impact purchasing behaviors through their recommendations. Companies should identify these influencers and engage them to help spur positive buzz and conversations that can lead to increased growth.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those within social networks act as influencers, spreading information to their contacts, fueling the diffusion of buzz. Marketers can identify and leverage these influencers to help stimulate positive word-of-mouth.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those with large social networks have the most potential to spread positive buzz and influence purchasing decisions of others. Companies should identify influential social connectors and find ways to engage them in evangelizing their brand.
Word of-mouth-marketing-techniques-womm4195Sara Farouk
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social media sharing between consumers and influences purchasing behaviors. Successful buzz marketing identifies influential community members and engages customers as citizen marketers to spread positive messages about brands organically.
Similar to Jeff Rohrs at Cleveland Clinic Patient Experience Summit 2014 (20)
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central19various
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
31. <1990 1990s
Events
Direct Fax
Direct Mail
Telephone
1999 2000s 2014
TV
Radio
Print
Display
IM
Email
Events
Direct Fax
Direct Mail
Telephone
TV
Radio
Print
Display
Cable TV
Website
Search
Online Display
IM
Email
Events
Direct Fax
Direct Mail
Telephone
TV
Radio
Print
Display
Website
Search
Online Display
Paid Search
Landing Pages
Microsites
Online Video
Webinars
Affiliate Marketing
Mobile Email
SMS
IM
Email
Events
Direct Fax
Direct Mail
Telephone
TV
Radio
Print
Display
Website
Search
Online Display
Paid Search
Landing Pages
Microsites
Online Video
Affiliate Marketing
Webinars
Blogs
RSS
Podcasts
Contextual
Wikis
Social Networks
Mobile Web
SnapChat/WeChat
Apps/Push Notifications
Group Texting
Social DM
Voice Marketing
Mobile Email
SMS + MMS
IM
Events
Email
Direct Fax
Direct Mail
Telephone
TV
Radio
Print
Display
Website
Search
Online Display
Paid Search
Landing Pages
Microsites
Online Video
Affiliate Marketing
Webinars
Blogs/ RSS
Podcasts
Contextual
Wikis
Social Networks
Mobile Web
Behavioral
Social Media & Ads
Virtual Worlds
In-Game Advertising
Widgets
Twitter
Mobile Apps
Geolocation
Pinterest
Vine
CHANNEL (R)EVOLUTION
57. “CONTENT MARKETING IS A MARKETING
TECHNIQUE OF CREATING & DISTRIBUTING
RELEVANT & VALUABLE CONTENT
TO ATTRACT, ACQUIRE &
ENGAGE A CLEARLY
DEFINED & UNDERSTOOD
TARGET AUDIENCE
WITH THE OBJECTIVE OF
DRIVING PROFITABLE
CUSTOMER ACTION.”
-- @JOEPULIZZI
59. THE AUDIENCE
IMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA
NOT ONLY TO SELL IN THE SHORT TERM BUT
ALSO TO INCREASE THE SIZE, ENGAGEMENT &
VALUE OF YOUR PROPRIETARY AUDIENCES
OVER THE LONG TERM.
@JKROHRS
103. “THE AUDIENCE IS THE MOST REVERED
MEMBER OF THE THEATER. WITHOUT
AN AUDIENCE, THERE IS NO THEATER.”
-- VIOLA SPOLIN, Improvisation for the Theater (1963)
104. THE AUDIENCE
IMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA
NOT ONLY TO SELL IN THE SHORT TERM BUT
ALSO TO INCREASE THE SIZE, ENGAGEMENT &
VALUE OF YOUR PROPRIETARY AUDIENCES
OVER THE LONG TERM.
@JKROHRS
Game of Thrones recently made a splash by hitting 7 million viewers for a recent episode. This was an epic number for HBO, the biggest since the halcyon days of The Sopranos. It’s a number that most primetime broadcast shows would kill for. In the meanwhile, the biggest YouTube channel is now closing in on 27 million subscribers.
Many of its clips, such as “Funny Montage.. #2″, routinely top 10 million viewers. We are not talking about one of those fluke videos about a cat defending a boy from a dog attack, but content distributed weekly or even daily, regularly reaching 5 million to 20 million views. And the core content consists of a snarky Swedish man playing video games and making jokes about them. That’s all.
What is interesting about the rise of the Swede in question — a man named Felix Arvid Ulf Kjellber — to become one of the biggest video content kingpins in the world is that he did not set out to appeal to the largest possible audience. Quite the opposite — the content of his PewDiePie channel is resolutely esoteric.
Most of his top clips consist of Felix and his friends playing old and/or offbeat video games most consumers haven’t ever heard of, let alone played. The production values are close to zero. Many of the videos are increasingly self-referential, including ones about the quality and tone of YouTube commentary. Interestingly, this guy is really, really annoying. In the way only a 24-year old, smug Swedish hipster can be.
So why is he the most popular thing on YouTube? That is a fascinating question. Some of it has to do with his editing skills. This is the generation that was immersed in internet from early childhood, so the pace of the clips is blistering — there are often several cuts a second for relatively long stretches. Fart and butt jokes are intercut at a velocity that compresses a standard sitcom joke total into 2 minutes.
There is a carefully cultivated, apparent lack of calculation. Felix seems to just ramble on about whatever comes to his mind. Of course, there is probably a lot of planning, testing and optimization behind this mask of amateurishness. But the whole operation looks sincere, it looks homespun and non-commercial. It makes a lot of other YouTube channels seem artificial and overproduced.
After years of YouTube channel competition, tens of thousands of individuals and companies trying to create the best content, the most popular channel looks exactly what YouTube looked like half a decade ago: Impulsive, cheap and lo-fi. This is what consumers want.
Stephen Sutton was diagnosed with bowel cancer at the age of 15. Two years later, he was told that it would be terminal. Now, at 19, Stephen has done something incredible: He raised more than a million dollars for charity and inspired thousands and thousands of people with his story. (NOTE: Stephen passed away on Wednesday, May 15th, 2014)
After he was diagnosed, Stephen wrote on Facebook, "Originally all I ever wanted to do was study hard and make a difference to the world by becoming a doctor. However in light of my current circumstances I have decided to be more pragmatic with my time."
Instead, Stephen made a bucket list of 46 things, all in hopes of raising money for charity.
Here are just a few of the things Stephen was able to check off his bucket list: Skydive, write a book, be part of a flash mob, fly first class, get a tattoo, hug an animal that is bigger than him, learn to juggle, crowd surf at a gig and meet comedian Jimmy Carr.
(You can follow a timeline of his accomplishments here, or check out pictures here.)
But the no. 1 item on his list was always to raise £10,000, or nearly $17,000, for Teenage Cancer Trust.
"Teenage Cancer Trust have helped me hugely throughout my own cancer battle and helped shape who I am and my positive attitude today," he explained. "They offer hope and a sense of community to young people with cancer like myself, and directly help face associated pragmatic and emotional issues."
Stephen's story spread and he quickly passed £10k. So he upped the ante:
"By far the most important thing to me, was to raise £10,000 for Teenage Cancer Trust… but I think it's fair to say we've smashed that total!!! But why stop there?! With everyone's help we currently have a platform to achieve something truly special, so I have upped the new target to ONE MILLION- yes, one million- pounds!!!“
"I don't really want to die," he wrote. "But hopefully my journey has influenced a lot of people for the better and taught people not to take life for granted. I think it has, and will hopefully continue to do so in the future, so in a situation that seems so unfair and without explanation, at least there has certainly been some purpose for me in my short time alive, which certainly helps ease the pain."
A bit later, he followed up with a picture of him giving a final thumbs up and a short letter:
It's a final thumbs up from me! I've done well to blag things as well as I have up till now, but unfortunately I think this is just one hurdle too far.
It's a shame the end has come so suddenly- there's so many people I haven't got round to properly thank or say goodbye too. Apologies for that.
There was also so many exciting projects and things I didn't get to see out. Hopefully some will continue and if you want to carry on the fundraising please do…
All future updates on this page will probably be from a family member. I hopefully may have the energy to write a few tweets (@_StephensStory). I will continue fighting for as long as I can, and whatever happens next I want you all to know I am currently in a good place mentally and at ease with the situation.
That's it from me. But life has been good. Very good.
Thank you to my mum and the rest of my family for everything. Thank you to my friends for being amazing. Thank you to my medical team for the hard work and effort they've continually they've put towards me. And thank you everyone else for sharing this wonderful journey with me.
I love you all x
And Stephen hit his goal: At the time of publishing, more than 50,000 donors hadcontributed more one million pounds (£1,362,162.85, to be exact, which is more than $2 million) to Teenage Cancer Trust. Though he said he struggled to write his Facebook posts, he gathered enough strength to tweet his excitement:
(he actually exceeded 3.7M pounds at the time of his passing on Wednesday, May 14th)
Donate to Stephen's JustGiving page here.
Here to talk about one thing today. Audience.
MARCH 2014: Facebook and YouTube are now dominating mobile traffic shares in early 2014, as more people shift to a mobile device to upload photos to social networks and watch cat videos.
Facebook and YouTube now account for 32% of data sent to and from mobile devices, according to a report by Sandvine. Individually, Facebook's share was 26.9% for upstream traffic and had a 14% share for downstream traffic during peak periods in North America through the beginning of this year, while YouTube only had 3.7% share for upstream traffic, but a 17.6% share for downstream.
SEE ALSO: Why Carto
Rhonda Julian of PaintHerPink.com
Smartphones were at the ready as people gathered in St Peter's Square to await the arrival of Pope Francis.
A call-to-action in the dressing room at the Men’s Wearhouse. Instant savings? Why not? Home field advantage means leveraging the spaces that only you control and finding the inspired moments where you can uniquely motivate consumer action w/long-term benefits.
Just one day into his crime-fighting career, young Miles Scott, 5, already had a fan club Friday as San Franciscans cheered on the cancer patient who always wanted to be a superhero.
GARY REYES/BAY AREA NEWS GROUP/AP
The 5-year-old rescues a damsel in distress in San Francisco.
MAKE-A-WISH GREATER BAY AREA
The city of San Francisco is going Gotham today to make a 5-year-old boy with leukemia's 'make a wish' come true, giving him the chance to be Batkid for a day.
The kindergartener from Tulelake, Calif. has plenty of experience battling villains — he’s been fighting leukemia since he was 18 months old. He wrapped up his treatment in June and is in remission now.
While he was struggling with the illness, Miles became fascinated with superheroes. They were crimefighters and saviors. And they always won in the end.
JEFF CHIU/AP
Miles Scott, dressed as Batkid, second from left, exits the Batmobile with Batman to save a damsel in distress in San Francisco.
"Miles has always been a fighter," his dad Nick Scott said. "He fought through cancer and he beat that. I think it goes hand in hand that he's a fan of Batman and superheroes, as well."
There's no telling if Miles' cancer will return. But the child hasn't lost his superhero spirit.
When San Francisco's Make-A-Wish Foundation asked Miles what he wanted more than anything in the world, the little guy said, “I wish to be Batkid.”
JEFF CHIU/AP
Batman and Batkid carefully deliberate their battle plan.
His wish came true today as San Francisco turned into Gotham City just for Miles.
An estimated 12,000 Gotham City residents had Batkid's back as he rushed to save their city. Police closed down major roads and his fans crowded the streets.
Thanks to social media, crowds rooted for Batkid at every crime scene. The President and First Lady tweeted out their support from the White House. Obama later sent out a congratulatory Vine.
People who RSVP’d to volunteer via our website: 16,077Estimated size of the crowd at City Hall: approximately 20,000Number of #SFBatkid/#Batkid tweets generated (through Sunday 11/17): 545,576% of all tweets coming from outside US: 13%Number of countries where Batkid was discussed: 117 Total tweets: 555,697% of all tweets that were deemed “positive”: 96%Total Twitter Potential Reach: 823,469,527Total Twitter Potential Impressions: 1,890,488Number of Instagram photos with #SFBatkid: 16,000Total Instagram potential reach: 19.5 millionTotal Instagram potential impressions: 23.6 millionNumber of hits per second to all Make-A-Wish websites during peak: 1,400Number of staff in the Make-A-Wish Greater Bay Area office: 23 full time; 4 part timeNumber of wishes granted by our chapter each year: approximately 350
People who RSVP’d to volunteer via our website: 16,077Estimated size of the crowd at City Hall: approximately 20,000Number of #SFBatkid/#Batkid tweets generated (through Sunday 11/17): 545,576% of all tweets coming from outside US: 13%Number of countries where Batkid was discussed: 117 Total tweets: 555,697% of all tweets that were deemed “positive”: 96%Total Twitter Potential Reach: 823,469,527Total Twitter Potential Impressions: 1,890,488Number of Instagram photos with #SFBatkid: 16,000Total Instagram potential reach: 19.5 millionTotal Instagram potential impressions: 23.6 millionNumber of hits per second to all Make-A-Wish websites during peak: 1,400Number of staff in the Make-A-Wish Greater Bay Area office: 23 full time; 4 part timeNumber of wishes granted by our chapter each year: approximately 350