Salon Richy El Rassy - Branding Proposal & Competitive Analysis
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Branding Proposal for Salon Richy El Rassy in Beirut, Lebanon.
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Salon Richy El Rassy - Branding Proposal & Competitive Analysis
- 1. SALON RICHY EL RASSY Branding Proposal Prepared by Joanna Douba
- 2. TABLE OF CONTENTS • The Importance of Branding • Current Brand & Social Media • The Competition • Juliano Asmar • Georges Mattar • Rita Tamer & Elie Fayyad • Customers • Current Customer Persona • Target Customer Persona • New Brand Values
- 3. TABLE OF CONTENTS • Branding Package Elements • Social Media Content Strategy • Timeline • Pricing
- 5. BRANDING LEADS TO DIFFERENTIATION Customers remember brands that have a unique identity.
- 6. DIFFERENTIATION LEADS TO BRAND RECOGNITION And brand recognition means long-term profits.
- 7. YOUR BRAND IS THE EXPERIENCE YOU CREATE FOR YOUR CUSTOMERS And customers remember experiences and stories. They connect with you on an emotional level.
- 8. YOUR BRAND IS THE WAY YOUR CUSTOMERS SEE YOU To attract new customers, it is important to present a consistent image.
- 9. YOUR BRAND TELLS YOUR STORY It tells the customer what to expect from you.
- 10. STRONG BRANDS GENERATE REFERRALS People love to tell each other about brands they love.
- 11. YOUR BRAND KEEPS YOU FOCUSED AND CLEAR It helps guide your marketing strategy so you know exactly what to say and to whom.
- 13. CURRENT BRAND & SOCIAL MEDIA • Typographic Logo • High number of likes on social media • Relatively low engagement on social media • Irregular posting • Amateur photography • Facebook page mirrors Instagram page • Website points to a broken link
- 14. THE COMPETITION
- 15. JULIANO ASMAR • No clear single logo or visual vocabulary • Colors: Black & Silver • A mix of semi-professional and professional photography • Posts regularly (every few days) • Technique Videos • Promotional Videos • Focused on pictures of customers • Buys Likes on Facebook • Low engagement on Instagram
- 16. GEORGES MATTAR • Typographic Logo • Colors: Black & Grey • Professional Photography • Has similar branding across platforms • Posts regularly (every few days) • High number of followers on Instagram due to his semi-celebrity status as a stylist on MTV • High number of likes on Instagram • Facebook page mirrors Instagram page • Cross-marketing
- 17. RITA TAMER & ELIE FAYYAD • Typographic Logo • Colors: Black & White • Semi-professional Photography • Common branding across platforms • Posts regularly (every few days) • Focused on pictures of customers Average number of likes on Instagram • Low number of likes on Facebook • Buy likes on Facebook • Facebook mirrors their instagram account • Technique Videos • Before & A#er videos
- 18. CUSTOMERS
- 19. CURRENT CUSTOMER PERSONA • 40+ year old woman • Housewife living in the rich areas around Antelias • Goes to the gym • Lots of social engagements • Takes care of herself • Has a house keeper • has time but doesn't like to wait • Eats out a lot • Likes classic cuts and hair color
- 20. TARGET CUSTOMER PERSONA • 20-30 years old woman • University student or working • Upper-middle class and high class • Eats out a lot • Tech-savvy • Social media-savvy • Adventurous & willing to try new trends in hair/make up/nails
- 21. NEW BRAND VALUES
- 24. MODERN FRESH
- 26. BRANDING PACKAGE
- 27. DELIVERABLES • Logo • Signage • Brand Guidelines • Colors • Typography • Logo Use • Photography Style • Business Cards • Uniforms • Social Media Branding • One-page Website • Social Media Content Strategy • Full Competitor Analysis • Content Plan
- 28. TIMELINE
- 29. DELIVERY TIMELINE Week 1 Logo Week 2 Logo Revisions Week 3 Brand Guidelines Signage Uniforms Business Cards Social Media Branding Week 4 Week 5 Social Media Content Plan
- 30. THANK YOU