In a session with emerging artists, we talked about the basic foundation of how to start a journey in a music world. How to create the product (music), and the brand (the artist) and how to crack the digital code. An interesting dialogue facilitated by a couple of inspirational slides to drive the discussion.

1. How
to
market
your
talent
A
presentation
by
Rami
M.
Zeidan
Head
of
marketing
@anghami
A
presentation
prepared
for
Yasalam’s Emerging
Talent
Workshop
October
2015
Music.Unlimited

2. In
the
next
60
minutes,
I
want
us
to
talk,
brainstorm,
and
dream.
•
Music.Unlimited

3. Performing
is
what
you
DO,
but
never
under
estimate
the
power
of
YOU
as
a
brand.
Music.Unlimited

4. So,
let’s
get
started…
What
are
the
three
ingredients
to
promote
your
talent?
Music.Unlimited

5. Music.Unlimited
QUALITY
OF
YOUR
STORY
(be
heard)
CONSISTENCY
OF
YOUR
PRESENCE
(persistance)
DOING
IT
FOR
THE
LOVE
OF
MUSIC
(genuine)

6. Music.Unlimited
BE
HEARD
Physical
Digital
EventsSocial
Web
ONLINE
STREAMING
DIGITAL
RADIO
DIGITAL
E-­‐STORES
CD
OR
WHATEVER
STILL
EXISTS
PERFORM
&
ENTERTAINSOCIALIZE
and
CREATE
a
STORY
YOUR
OWNED
MEDIA
Calendar
of
events
Merchandise
Exclusive
content
PR
Room
Updates
&
News
Distributing
your
work
(your
product)
Promoting
yourself
(the
brand)

7. Music.Unlimited
REMEMBER:
Focus
on
the
product
but
don’t
forget
the
brand

8. Music.Unlimited
THINK

9. THINK
Stretch
your
boundries,
do
unique
stuff,
inspire,
build
your
own
unique
style,
prepeare and
execute,
but
also
be
spontanious,
collaborate
don’t
be
afraid
to
fail
….
Demonstrate.Remix.Emprovize
Music.Unlimited

10. THINK
BUILD
A
TEAM
around
you
Music.Unlimited
The
manager
– the
socialist
– the
geek
– the
idea
person
– the
camera
person
– the
I
can
help
with
everything
person

11. Music.Unlimited
QUALITY
OF
YOUR
STORY
(be
heard)
CONSISTENCY
OF
YOUR
PRESENCE
(persistence)
DOING
IT
FOR
THE
LOVE
OF
MUSIC
(genuine)

12. FOCUS
ON
THE
BIG
PICTURE
KEEP
PRODUCING
GOOD
WORK
Keep
in
touch
with
your
fans
Don’t
lose
touch
of
your
brand
Music.Unlimited

13. It’s
not
about
the
quantity
of
tracks,
but
the
quality
of
tracks
10
Albums
in
30
years
Produced
1,500
songs,
released
800
28
Albums
in
30
years
Music.Unlimited
FOCUS
ON
THE
BIG
PICTURE
KEEP
PRODUCING
GOOD
WORK

14. Don’t
underestimate
the
power
of
digital
Music.Unlimited
FOCUS
ON
THE
BIG
PICTURE
KEEP
PRODUCING
GOOD
WORK
15
million
Listens
on
anghami
of
L’Maalem
2
million
Anghami
Followers
2
million
Facebook
Followers
1.2m
Instagram
followers
260k
Twitter
followers

15. FOCUS
ON
THE
BIG
PICTURE
KEEP
PRODUCING
GOOD
WORK
Sources:
GWI
Report
– On
Demand
Services

16. Sources:
Anghami
– August
2015

17. Sources:
Anghami
– August
2015

18. Keep
in
touch
with
your
fans
Live
sessions
with
fans Quick
updates
• Use
social
platforms
for
different
purposes,
be
relevant,
don’t
just
create
and
share
on
all.
• Scan
the
web
for
inspirations,
nothing
wrong
with
being
inspired
by
other
people’s
ideas.
• Don’t
just
look
in
the
music
circle,
look
at
the
social
circle
and
learn
the
new
trends
Music.Unlimited

19. Keep
in
touch
with
your
fans
Don’t
forget
about
events,
you
are
not
virtual
and
hence
should
not
only
exist
in
the
social
world
Music.Unlimited

20. Don’t
lose
touch
of
your
brand Music.Unlimited
What
do
the
below
artist
represent
in
your
mind?

21. Music.Unlimited
QUALITY
OF
YOUR
STORY
(be
heard)
CONSISTENCY
OF
YOUR
PRESENCE
(persistance)
DOING
IT
FOR
THE
LOVE
OF
MUSIC
(genuine)

22. Stay
humble
and
focused
there
is
always
someone
trying
to
capture
your
audience’s
attention
Music.Unlimited

23. Don’t
flinch
people
love
to
criticize,
not
everyone
will
like
your
work,
stay
focused
and
move
forward
Music.Unlimited

24. Music.Unlimited
Keep
in
mind:
1-­‐ Let
your
journey
be
fueled
with
passion
2-­‐ Focus
on
the
product,
don’t
forget
the
brand
3-­‐ Plan
your
presence
to
reach
with
your
fans:
-­‐ Approach
music
distribution
channels
– share
your
work
-­‐ Create
a
creative
social
story
– enagage with
fans
-­‐ Be
present
in
events
– entertain
and
be
present
with
the
people
4-­‐ Focus
on
quality,
plan,
collaborate,
look
around
you
and
learn
from
your
environment,
don’t
rush
and
enjoy
the
ride.
5-­‐ Be
humble
and
don’t
flinch

25. https://ae.linkedin.com/in/ramizeidan
@zeidanjr
Rami
M
Zeidan
Head
of
Marketing
Anghami
October
2015
Keep
in
touch: