Learn how to use Facebook ads to boost your business on the platform, in part 1 of a two part series.

1. Boost Your Business: Part 2
May 5, 2016 | San Francisco

2. Advanced Targeting Options
Custom Audiences Lookalike
Audiences

3. Museum of Science, Boston
Museum • Tourist Attractions
KEYS TO SUCCESSCustom Audiences
10X
return on ad spend
On Cyber Monday

4. TARGET TO PEOPLE WHO’VE BEEN TO YOUR WEBSITE

5. CUSTOM AUDIENCES FROM YOUR WEBSITE

6. TARGET TO PEOPLE WHO’VE BEEN TO YOUR WEBSITE
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7. Benefits of Facebook pixel
Measure ROIOptimize ad deliveryCreate Custom
Audience from your
website

8. Lookalike audiences
People
you know
Website
visitors
Mobile app
customers
Fans of
your page

9. LOOKALIKE AUDIENCES
Jasper’s Market
United States (US)

10. The Peach Truck
Food & Grocery
KEYS TO SUCCESSLookalike Audiences
100%lift in sales
year over year

11. Custom Audiences
Existing customers
Seasonal spenders
E-commerce spenders
Segmentation leads to better results

12. Custom Audiences
Existing customers
Lookalike Audiences
New customers
Seasonal spenders
E-commerce spenders
Segmentation leads to better results

13. 14
Use Facebook pixel
Segment audiences
Define your target
Takeaways

14. Ads

15. Ads Create Flow Power EditorPage
3 places to create ads on Facebook

16. Campaign Objective
Targeting + Budget
Creative
How can I create an effective ad?

17. Ads Create Flow Power EditorPage
3 places to create ads on Facebook

20. Ads Create Flow Power EditorPage

21. www.facebook.com/ads/create

25. WEBSITE
CLICKS
WEBSITE
CONVERSIONS
vs.

26. Campaign Objective
Targeting + Budget
Creative
How can I create an effective ad?

27. 28
Targeting &
Budget

28. Interests Demographics Audiences Location
Target and reach your customers

29. How much
should I budget?

30. You’re in
control
Pay for
results
Compete
for reach

31. Creative Best
Practices

32. Leverage call–to-action
buttons
Use quality images
Write compelling text
Test, learn, repeat

34. Navigating to www.jaspers-
market.com
Drive customers directly
to your website

35. SOURCE: Facebook internal study across 9k ad sets testing carousel link ads and standard link ads, Jan. 15, 2015 – Feb. 15, 2015
The Carousel format
drives results when
compared to standard link
ads
30-50%
decrease in cost per
action
20-30%
decrease in cost per
click

36. Explore Tieks anatomy and find out what makes
Tieks the most versatile ballet flats in the world
Show a single
product

37. Explore Tieks anatomy and find out what makes
Tieks the most versatile ballet flats in the world
Tell a story

38. Beautiful Curls in 10 minutes or less! Join the
TYME Revolution: www.tymehair.com
Demonstrate how
to use a product

39. The price for Savage Race Houston goes up
Thursday Sept 10th at Midnight. Make sure to sign
up now for the lowest possible price.
Get creative
with photos

40. Ads Manager

41. www.facebook.com/ads/manage

43. REPORTING AND CUSTOM REPORTS

44. AUDIENCE INSIGHTS

45. Ads Manager App

46. Get creative
Track your success
Know your goal
Takeaways

47. Content Targeting Ads

48. What’s next?
facebook.com/business
instagram.com/business
Get help from us

49. What’s next?
facebook.com/business
business.instagram.com
Get help from us

50. Chat
Communit
y
Email

51. 52