Getting Started With Digital Marketing
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The Digital Marketing world is expansive and as a startup founder, small business owner, or eCommerce shop owner, it can be overwhelming when you are trying to learn what tools to use or how to use them. This presentation gets down to the basics of digital marketing across email channels, paid advertising, content, influencer, and social media, and provides some basic terms to understand as you begin your foray into the world of marketing.
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Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
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This document discusses various personal marketing channels that can be used for direct marketing, including direct mail, email marketing, interactive marketing (display ads), search engine optimization (SEO), search engine marketing (SEM), and social media marketing. It provides details on how each channel works and their advantages and disadvantages. Key points covered include how to create an effective direct mail campaign, email marketing best practices and metrics, using display ads for interest targeting and retargeting, optimizing websites for SEO, how SEM through pay-per-click ads works, and developing a content strategy for social media marketing.
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3:国家专业人才认证中心颁发入库证书
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
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2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. DIGITAL MARKETING SCOTT PONIEWAZ • SCOTT@PONIEWAZ.ME
- 2. DIGITAL MARKETING LANDSCAPE 2016 3,874 Source: Scott Brinker/chiefmartec.com
- 4. MARKETING CHANNELS: MEDIA BUYING PLATFORMS OTHER TOOLS Retargeting SEM/Retargeting/Display Content Remarketing
- 5. CONTENT, SOCIAL MEDIA & INFLUENCER OTHER TOOLS Content Planning Adwords/Content Planning PR/Content Planning Content, Followers & Much More Social Media Management Influencer & Content Planning PLATFORMS
- 6. EMAIL MARKETING & RETENTION PLATFORMS OTHER TOOLS Email Capture Email Capture Landing Pages Pre-launch Landing Pages A/B TestingA/B Testing
- 7. ANALYTICS & TRACKING BASICS PLATFORMS WHY THEY HELP • View traffic patterns • Understand marketing efforts • Know how people find you • Understand user segments • Identify Problem Areas • See how people use your site
- 8. ANALYTICS & TRACKING BASICS PLATFORMS WHY THEY HELP • View traffic patterns • Understand marketing efforts • Know how people find you • Understand user segments • Identify Problem Areas • See how people use your site
- 9. ALTERNATIVE STRATEGIES • Partnerships • Guerilla/Creative Marketing • Offline Marketing: Billboards, Trade Shows, Direct Mail, etc… • B2C vs. B2B THE OTHERS
- 10. BASIC KPI’S & TERMINOLOGY CPM – Cost per 1000 impressions. SERP – Search Engine Results Page. SEO – Search Engine Optimization. SEM – Search Engine Marketing. CTR – Click Through Rate (both digital ads and email marketing). CPL – Cost Per Lead (example: email address or phone number). CPC – Cost Per Click. CPA – Cost Per Acquisition (sale or specific action accomplished). ABS – Average Basket Size. CTA – Call To Action (ie: button to learn more or sign up). Open Rate – How many times your email was opened. Bounce Rate – Number of emails not being delivered. Hard Bounce – Typically an invalid or blocked address. Soft Bounce – Temporary delivery failure (server error or full mailbox). Conversion Rate – The success rate of someone following through on a specific CTA. Blacklist – Lists that identify spammers and can halt deliverability. KEY TERMS
- 11. ANALYTICS: CASE STUDY OPTION A OPTION B CPC: $1.00 Conversion 1/10 = $10 CPL ABS = $15 Annual Purchases: 2 CPC: $2.00 Conversion 1/50 = $100 CPL ABS = $50 Annual Purchases: 3
- 12. QUESTIONS? SCOTT PONIEWAZ • SCOTT@PONIEWAZ.ME