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AMP Fall & Winter '17 Packages

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AMP Fall & Winter '17 Packages

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AMP Fall & Winter '17 Packages

  1. 1. AppExchange Marketing Program Fall & Winter ’17 Packages ​ampteam@salesforce.com
  2. 2. Forward-Looking Statements
  3. 3. AppExchange Marketing Program (AMP) Vision Accelerate our partners’ business through beautiful, effective co-marketing. We want to engage and inspire our shared customers and prospects while making AppExchange more vibrant every day.
  4. 4. Living Our Values … and AMP Packages to Match Innovation - AppExchange redesign for Q4 Growth - Introducing Appy, your guide to AppExchange Trust - Tight collaboration with clouds, industries, and SE teams Equality - Pledge 1% at our core
  5. 5. Meet the Team The AppExchange Marketing team is deeply focused on our partners’ business, traffic and app downloads, and on building an amazing community around AppExchange. As part of this, we are buying media, optimizing, and promoting content at every opportunity to make sure we all succeed. devon fenimore art director josie chiles sr. director, appexchange product marketing latrice barnett amp sr. manager amanda nelson sr. manager, customer and community marketing ron lim sr. art director miriam rattes project manager howard chen appexchange marketing manager clayelle wolf amp sr. manager andrew gothelf amp marketing manager tony newton copywriter gabriela alessio marketing analytics christine lee title miriam rattes project manager christine lee product marketing and review analyst
  6. 6. AMP at Work: Accounting Seed’s Story Accounting Seed increases marketing exposure, lead generation, and product credibility with AMP. Collaboration with the AMP team helped Accounting Seed make big changes to its listing and optimize it for maximum conversions. AMP influenced a 100% lift in listing traffic and a 42% lift in leads, leading to more demos and closed deals. “In the last two years we have seen a 19% increase in customer acquisition. Our participation in AMP is one of the marketing components supporting our growth in the AppExchange marketplace.” Tony Zorc, CEO, Accounting Seed
  7. 7. AMP at Work: The Full Picture Current AppExchange stats: ▪ 150 AMP participants to date ▪ 195% average increase in listing visits ▪ 33% average increase in lead activity* *Based on an AMP participants 3rd quartile average Without AMP With AMP
  8. 8. Fall and Winter ‘17 Packages (FY2018 Q3 & Q4)
  9. 9. AMP Fall and Winter ’17 (FY18 Q3 & Q4) Packages Package Goals Q3 Q4 Price Availability/quarter Qualifications Campaign: Serve the Changing Customer Leads, listing traffic, awareness X $60K 8 Invite only Campaign: Year in Review Leads, listing traffic, awareness X $60K 12 Campaign: Emerging Partners with Dreamforce Breakfast Listing traffic, awareness X $8.5K 20 Listing must be under 2 years old Campaign: Emerging Partners Listing traffic, awareness X $7.5K 20 Listing must be under 2 years old Blazing the Trail to Dreamforce Leads, listing traffic, awareness X $20K 18 Booth required HLS Industry Promotion Leads, awareness X X $10K 6 Pilot, invite only Home Page Promotion & Email Listing traffic X $12K 12 Home Page Banner Promotion Listing traffic, awareness X $10K 18 “All Apps” Nav Bar Banner Listing traffic X $10K 12 “Find Appy” Social Promotion Listing traffic, awareness X X $5K 24 Listing Makeover Listing traffic X X $7.5K 1 in Q3, 2 in Q4 Pilot, invite only App Talks Customer Interview Leads, awareness X X $15K 3 Customer required Product Demo Video Leads, awareness X X $10K 6 App Mavericks Web Chat Video Awareness X X $10K 5
  10. 10. Campaign: Serve the Changing Customer (Q3) Benefit Goal Metrics available Important notes Gated Flipbook about customer service (includes an MVP partner interview) Leads Leads shared Firm template and single review Paid media to drive users to AppExchange listing (social and display) Listing traffic AppExchange Publishing Console Firm template and single review Invitation to compete in Q3 Solution Engineer (SE) Demo Jam for Service Awareness September 1, Demo Jam conducted virtually Featured app in SE tear sheet Awareness Partner logo and AppExchange listing description used Two Service Cloud emails Leads & listing traffic Leads shared & AppExchange Publishing Console Partner logo used “Service & AI” event at Salesforce Incubator Awareness September 12 in San Francisco Invitation to attend Sales Volunteer Day (must pledge 1%) Awareness August 31 in San Francisco Featured app on Customer Service Apps category page (entire quarter) Listing traffic AppExchange Publishing Console Priority for publishing and promotion of a Customer Spotlight Awareness Content submitted by partner Social share of AMP e-book THE DETAILS Quarter: Q3 Invite only? Yes Availability: 8 Price: $60K
  11. 11. Campaign: Year in Review (Q4) Benefit Goal Metrics available Important notes Gated “Year in Review” Flipbook (includes an MVP partner interview) Leads Leads shared Firm template and single review Paid media to drive users to listing (social and display) Listing traffic AppExchange Publishing Console Firm template and single review Featured app in AppExchange calendar Awareness Invitation to compete in Q4 Solution Engineer (SE) Demo Jam for “Apps You Should Know” Awareness December 8, Demo Jam conducted virtually Featured app in SE tear sheet Awareness Partner logo and AppExchange listing description used Invitation to purchase swag for user group grab bag Awareness Featured app in grab bag physical insert Awareness Partner logo and AppExchange listing description used Invitation to attend Sales Volunteer Day (must pledge 1%) Awareness December 5 in San Francisco Invitation to speak on “Follow-up from Dreamforce” Power Hour Awareness Wednesday in November/December, Power Hour conducted virtually THE DETAILS Quarter: Q4 Invite only? No Availability: 12 Price: $60K “Year in Review” content example
  12. 12. Benefit Goal Metrics available Important notes Invitation to attend Dreamforce #AppExchangeOhana Breakfast Awareness November 7, 7 a.m.-9 a.m. App featured in breakout section of AppExchange home page (rotating for 2 weeks) Listing traffic AppExchange Publishing Console App included in the “Featured Apps” AppExchange collection page (entire quarter) Listing traffic AppExchange Publishing Console Invitation to attend Sales Volunteer Day (must pledge 1%) Awareness August 31 in San Francisco Prioritization for Customer or Partner Spotlight Listing traffic AppExchange Publishing Console Content submitted by partner, firm template Invitation to attend Incubator Office Hours Awareness Will take place September 19 at the Incubator in San Francisco App featured in one post in All Stars Chatter group Awareness AppExchange listing description and partner logo used One-hour listing review N/A Conducted by the AppExchange team Campaign: Emerging Partners with Dreamforce Breakfast (Q3) THE DETAILS Quarters: Q3 Invite only? No Availability: 20 Price: $8.5K *for listings under 2 years old
  13. 13. Benefit Goal Metrics available Important notes App featured in breakout section of AppExchange home page (rotating for 2 weeks) Listing traffic AppExchange Publishing Console App included in the “Featured Apps” AppExchange collection page (entire quarter) Listing traffic AppExchange Publishing Console Invitation to attend Sales Volunteer Day (must pledge 1%) Awareness December 5 in San Francisco Prioritization for Customer or Partner Spotlight Listing traffic AppExchange Publishing Console Content submitted by partner, firm template Invitation to attend Incubator Office Hours Awareness Will take place in January at the Incubator in San Francisco App featured in one post in All Stars Chatter group Awareness AppExchange listing description and partner logo used One-hour listing review N/A Conducted by the AppExchange team Campaign: Emerging Partners (Q4) THE DETAILS Quarters: Q4 Invite only? No Availability: 20 Price: $7.5K *for listings under 2 years old
  14. 14. Blazing the Trail to Dreamforce Benefit Goal Metrics available Important notes Featured app in AppExchange trail map Awareness Partner logo used Invitation to attend Dreamforce #AppExchangeOhana Breakfast Awareness November 7, 7 a.m.-9 a.m. Inclusion in breakfast invitation insert Awareness Partner logo used 20 Appy collector’s items and 500 Appy stickers Leads Booth scans Featured app in welcome slide for AppExchange sessions Awareness App tile used Large tile updated with booth number Listing traffic AppExchange Publishing Console Partner is responsible for sharing working file (.eps, .ai, or .psd) and updating listing, firm template “Partner Philanthropy at Dreamforce” group call with Foundation (must pledge 1%) Awareness Priority Pledge 1% office hours in VIP Lounge (must pledge 1%) Awareness Invitation to speak on “Get Ready for Dreamforce” Power Hour Awareness A Wednesday in October, Power Hour conducted virtually Featured app in one monthly AppExchange email Listing traffic AppExchange Publishing Console Choice of Monthly Digest or Monthly Direct emails pending availability Sample large tile with booth number THE DETAILS Quarter: Q3 Invite only? No Availability: 18 Price: $20K *booth required
  15. 15. Benefit Goal Metrics available Important notes One Healthcare & Life Science email app feature (includes all partners) Leads AppExchange Publishing Console AppExchange listing description and app tile used Featured app in HLS welcome slide at Salesforce events during the quarter Awareness App tile used Featured app in the HLS AppExchange industry page (entire quarter) Leads AppExchange Publishing Console Healthcare & Life Science social game Awareness Created by Salesforce Invitation to author HLS-themed post on the partner blog Awareness HLS Industry Promotion Example of social game THE DETAILS Quarters: Q3 & Q4 Invite only? Yes Availability: 6 Price: $10K *must be a Health Cloud partner
  16. 16. Benefit Goal Metrics available Important notes Rotating featured app on AppExchange home page (1 month) Listing traffic AppExchange Publishing Console App tile used Featured app in one AppExchange email Listing traffic AppExchange Publishing Console AppExchange listing description and app tile used, choice of Monthly Digest or Monthly Direct emails pending availability Home Page Promotion & Email THE DETAILS Quarters: Q3 Invite only? No Availability: 12 Price: $12K Current home page promotion Note: these layouts may be impacted by the upcoming redesign
  17. 17. Benefit Goal Metrics available Important notes Featured app in AppExchange home page triptych images (2 weeks) Listing traffic AppExchange Publishing Console App tile used, firm template AppExchange social promotion Awareness Featured app in one AppExchange email Listing traffic AppExchange Publishing Console AppExchange listing description and app tile used, choice of Monthly Digest or Monthly Direct email pending availability Home Page Banner Promotion Example of triptych images Note: these layouts may be impacted by the upcoming redesign THE DETAILS Quarters: Q4 Invite only? No Availability: 18 Price: $10K
  18. 18. “All Apps” Nav Bar Banner Benefit Goal Metrics available Important notes “All Apps” banner (1 month) Listing traffic AppExchange Publishing Console Partner logo used, firm template “All Apps” collection page (1 month) Listing traffic AppExchange Publishing Console Featured app in one AppExchange email Listing traffic AppExchange Publishing Console AppExchange listing description and app tile used, choice of Monthly Digest or Monthly Direct email pending availability THE DETAILS Quarters: Q4 Invite only? No Availability: 12 Price: $10K Mock-up of “All Apps” banner
  19. 19. “Find Appy” Social Promotion Q3 & Q4 – 24 available, $5K Benefit Goal Metrics available Important notes Weekly clues tweeted about your app Listing traffic AppExchange Publishing Console Written by Salesforce First screenshot updated to include Appy “hiding” Listing traffic AppExchange Publishing Console Partner is responsible for sending screenshot file (app must be in Lightning interface) and updating graphic on designated day Featured app in quarterly “Appy’s Hiding Spots” post on the partner blog Awareness 200 Appy stickers Awareness Featured app in one Weekly Digest email Listing traffic AppExchange Publishing Console Example of Appy hiding in screenshot THE DETAILS Quarters: Q3 & Q4 Invite only? No Availability: 24 Price: $5K
  20. 20. Listing Makeover Benefit Important notes Refresh of large AppExchange listing tile ● Single review ● Updated tile delivered as .jpg or .png ● Partner is responsible for updating graphic Refresh of first listing screenshot ● Updated screenshot delivered as .jpg or .png ● Partner is responsible for sending original screenshot file (app must be in Lightning interface) and updating listing with the new one Optimized listing copy: short description and overview ● Single review ● Text to be delivered in a copy doc ● Partner is responsible for updating THE DETAILS Quarters: Q3 & Q4 Invite only? Yes Availability: 1 in Q3, 2 in Q4 Price: $7.5K Example of new National Parks branding
  21. 21. App Talks Customer Interview Benefit Goal Metrics available Important notes Video featuring customer story and demo Awareness Partner must provide customer speaker, firm template and single review 15-second video teaser for promotion Awareness Firm template and single review Three social graphics for promotion Awareness Created by Salesforce Paid promotion of video Awareness Option of gating long asset on Salesforce landing page Leads Leads shared App Talks hosted on YouTube or Gated THE DETAILS Quarters: Q3 & Q4 Invite only? No Availability: 3 Price: $15K *customer required
  22. 22. Product Demo Video Benefit Goal Metrics available Important notes 1:20 product demo video for gating on AppExchange listing Leads AppExchange Publishing Console Firm template 15-second video teaser for promotion Awareness Firm template Production and guidance per Salesforce Video Team best practices N/A THE DETAILS Quarters: Q3 & Q4 Invite only? No Availability: 6 Price: $10K
  23. 23. App Mavericks Web Chat Video Benefit Goal Important notes MVP interview posted to YouTube Awareness Firm template 15-second video teaser for promotion Awareness Firm template Three social graphics for promotion Awareness Created by Salesforce Paid promotion of video Awareness THE DETAILS Quarters: Q3 & Q4 Invite only? No Availability: 5 Price: $10K App Mavericks hosted on YouTube
  24. 24. AMP Resources
  25. 25. The AMP Application Process Q: Is there a limit to the number of packages we can apply to? A: No, you can apply to a mix of packages. Q: Can we promote multiple apps? A: Yes, you can promote one app per AMP package. Q. Are we eligible for AMP if our app isn’t through security review? A: No, your app must pass security review and your listing must be live before you can participate. Reach out to ampteam@salesforce.com with all other questions. Please note that AMP is only available to revenue-sharing partners. Review AMP packages at p.force.com/amp Complete the AMP application: bit.ly/ampfallwinter17 Hear back from the AMP team on your application status in 5 business days or less 1 2 3 FAQ
  26. 26. Now is the time...to pledge 1% ● A joint initiative by Salesforce, Atlassian, and Tides inspired by our 1-1-1 model ● Companies pledge product, equity, profit, and/or time to support the causes of their choosing ● The website provides tools, resources, and access to a network of like-minded companies and investors pledge1percent.org
  27. 27. Write for Inside the Salesforce Ecosystem Share business growth with Salesforce 500-1,000 words in Medium Share partner-to-partner connections Share business growth best practices Get started: bit.ly/ecosystemblogger We invite thought leaders to contribute! Spark conversation and give advice on thriving in the Salesforce ecosystem. Get exposure and grow your brand: bit.ly/sfecosystem
  28. 28. Learn During Power Hour p.force.com/powerhour ● Live webinar every Wednesday ● Insights and inspiration around marketing with Salesforce ● Features Salesforce speakers, guest partner speakers, and thought leaders ● Open Q&A ● AppExchange listing reviews each week ● Register in the Partner Community
  29. 29. About the Salesforce Incubator A 5-month program with a premium workspace and the best of SaaS advisors Tactical, actionable content creation to inspire ecosystem Innovation. Collaboration. Ohana. A regular series of public events building a strong startup community around Salesforce 12 startups focusing on building intelligent apps with Salesforce Einstein BATCH #2
  30. 30. AMP Content Examples
  31. 31. How It Looks: Interactive Flipbook ● Transforms PDFs into beautiful, interactive experiences ● HTML5 flipbook is optimized for mobile and desktop ● Includes widgets and embedded interactive elements such as video, social, and audio files ● Advanced metrics and insights including links clicked, page zooms, downloads, prints, widget interactions, page drop offs, and time on page
  32. 32. How It Looks: SE Demo Jams ● Audience of 300+ Salesforce Solution Engineers (SEs) ● Three-minute partner demos all on one webinar ● Audience votes on the winner ● Goals: ○ Create internal partner awareness, excitement, and community around AppExchange ○ Give the SE team direct points of contact for follow-up questions
  33. 33. How It Looks: AppExchange Email AppExchange Weekly Digest AppExchange Monthly Digest AppExchange Monthly Direct
  34. 34. How It Looks: Customer Spotlight ● All partners can submit at: bit.ly/cs-submit ● Goal of driving traffic to AppExchange listing ● Published every Wednesday ● One partner and customer showcased ● Three ROI statements ● Promotion includes: ○ Story featured in a Salesforce SlideShare ○ Salesforce and partner blog posts ○ Twitter, Facebook, and/or Instagram post ○ Story featured on one slide in an AE slide deck
  35. 35. How It Looks: Paid Media ● Joint promotion with a media mix including paid social and display ● Designed to target Salesforce customers, prospects, and AppExchange users ● Features new National Parks branding ● The AppExchange team is managing, analyzing, and optimizing campaigns on an ongoing basis for joint success
  36. 36. How It Looks: AppExchange Videos App Mavericks filming App Mavericks hosted on YouTube or gated App Talks hosted on YouTube
  37. 37. How It Looks: AppExchange Features Example of category page feature Example of industry page feature Example of featured apps collection page Note: These layouts may be impacted by the upcoming redesign
  38. 38. #AppExchangeOhana Breakfast ● A Dreamforce celebration to honor Salesforce MVPs, All Stars, guest bloggers, and analysts ● Invitation only ● Executive welcome ● Partner interview station ● November 7, 7 a.m.-9 a.m. ● B Restaurant and Bar (at Moscone)
  39. 39. Thank Y u

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