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Business App Bootcamp

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Business App Bootcamp

  1. 1. THE ENTERPRISE OPPORTUNITY ADAM SELIGMAN VP, DEVELOPER RELATIONS SALESFORCE.COM @ADAMSE
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. A Fundamental Need for Better Apps
  4. 4. A New Set of User Requirements
  5. 5. The Proliferation of App Ec systems
  6. 6. An Inve$tment Community Looking to Place Bets
  7. 7. The Enterprise App Revolution is Here
  8. 8. 2:20 :40 2009 2012
  9. 9. Innovative Companies are Adopting Apps 60% of Fast Company’s 50 Most Innovative Companies are Using the AppExchange
  10. 10. 70% of the Fortune 100 Have Installed an AppExchange App
  11. 11. Partners Large and Small are Building Big Businesses
  12. 12. 4 of the Top Ten Most Popular Apps Come From Companies with Less than 25 Employees
  13. 13. The #1 Installed App = 12 Employees
  14. 14. Project Management 4 Employees Secured Kelly Services & NBC as Customers within 90 Days
  15. 15. Data management 13 Employees $8M Run Rate & Growing
  16. 16. Document Management 25 Employees 3000+ customers including P&G, Medtronic & Hilton
  17. 17. Top AppExchange Search Terms Dashboards SMB Apps mapping linkedin Calendar quickbooks Project management Recruiting Inventory Management Surveys Event Management Invoicing gmail Chatter outlook google Skype facebook
  18. 18. Top Customer Requested Apps CRM BACK OFFICE 1.  Surveys 1.  Data integration tools 2.  Campaign mgmt 2.  Data cleansing 3.  Email response mgmt 3.  Invoice mgmt 4.  Sales performance mgmt 4.  Demand planning 5.  Mobile sales mgmt 5.  Product lifecycle mgmt 6.  Lead mgmt 6.  Supply chain mgmt 7.  Event mgmt 7.  Business intelligence 8.  Competitive intelligence 8.  Big data mgmt 9.  Customer chat 9.  Purchase order & expense mgmt 10.  Incentive mgmt 10.  Project mgmt
  19. 19. Alex  Lai   Manager,  Sales  Systems  
  20. 20. What is today about?
  21. 21. RETHINKING THE ENTERPRISE: APPS VS. APPLICATIONS CHARLES WARREN MARCUS GOSLING SVP, PRODUCT DESIGN SENIOR DIRECTOR, USER EXPERIENCE SALESFORCE.COM WORK.COM (RYPPLE)
  22. 22. Build. Measure. Learn.
  23. 23. Lean Startup in the Enterprise
  24. 24. If You REMEMBER ONE THING It Should Be
  25. 25. THE fastest PATH FROM IDEA TO APP REID CARLBERG PRINCIPAL DEVELOPER EVANGELIST SALESFORCE.COM @REIDCARLBERG
  26. 26. A New Set of User Requirements
  27. 27. INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  28. 28. INFRASTRUCTURE application SOCIAL TOUCH BUSINESS Tablestakes Leverage
  29. 29. Innovate
  30. 30. innovate Bring something new to the table
  31. 31. Build on quality INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  32. 32. Build on quality Global data centers •  Disaster recovery 60+ Billion transactions/quarter INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  33. 33. Harness Multi-tenancy INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  34. 34. Harness Multi-tenancy Upgrades 3x/year •  Always up to date •  Automatic INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  35. 35. focus on domain expertise INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  36. 36. focus on domain expertise Declarative development •  Point & click data modeling Workflow • Approvals •  Validation rules Automatic REST & SOAP APIs •  Search •  Analytics INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  37. 37. optimize with code INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  38. 38. optimize with code Custom user interface • Custom business logic Any language on Heroku • Any external app with Canvas INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  39. 39. Know your users INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  40. 40. Know your users Robust identity management •  Deeply integrated Customer configurable INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  41. 41. Secure everything INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  42. 42. Secure everything Apps • Objects • Records • Fields Private Data •  Role Based or Manual Sharing INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  43. 43. Activate collaboration INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  44. 44. Activate collaboration User profiles • Feeds • Groups • Files Approvals •  Tasks •  Polls   External users INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  45. 45. Drive mobile engagement INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  46. 46. Drive mobile engagement Touch SDKs • iOS • Android • HTML5 Enterprise container • App management INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  47. 47. Deliver customer success INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  48. 48. Deliver customer success Marketplace • Licensing • Billing • Support • Upgrades INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  49. 49. Other CRM 10% Extensions Collaboration 10% Apps 40% by IT & Admin 21% Category 10% 9% Marketing Service
  50. 50. Get Started See more apps:   www.appexchange.com       See more technology:   www.developerforce.com
  51. 51. FROM GARAGE TO GLORY DAVID HECHT JEREMY ROCHE FOUNDER PRESIDENT & CEO SARA VARNI CLOUDAMP FINANCIALFORCE.COM SR. DIRECTOR, APPEXCHANGE SALESFORCE.COM BLAKELY GRAHAM STACEY EPSTEIN @SARAVARNIBRIGHT CO-FOUNDER VP, MARKETING BRACKET LABS SERVICEMAX
  52. 52. The Proliferation of App Ec systems
  53. 53. Our Panel MODERATOR Blakely Graham David Hecht Sara Varni Co-Founder Founder Sr. Director, AppExchange Bracket Labs CloudAmp Salesforce.com Jeremy Roche Stacey Epstein President & CEO VP, Marketing FinancialForce.com ServiceMax
  54. 54. Jeremy Roche •  President & CEO, FinancialForce.com
  55. 55. Stacey Epstein • VP of Marketing, ServiceMax
  56. 56. Blakely Graham •  Co-Founder, Bracket Labs
  57. 57. David Hecht  •  Founder, CloudAmp
  58. 58. Our Panel MODERATOR Blakely Graham David Hecht Sara Varni Co-Founder Founder Sr. Director, AppExchange Bracket Labs CloudAmp Salesforce.com Jeremy Roche Stacey Epstein President & CEO VP, Marketing FinancialForce.com ServiceMax
  59. 59. 5 SECRETS: HOW TO BECOME AN OVERNIGHT APP SENSATION LEYLA SEKA VP, APPEXCHANGE SALESFORCE.COM @LEYLASEKA
  60. 60. 1,700+ APPS   20,000+ CUSTOMER REVIEWS   1,600,000+ INSTALLS    
  61. 61. 2006 2007 2008 2009 2010 2011 2012 26K 88K 259K 462K 734K 1M 1.6M These are CUSTOMER installs. = 1 customer = 100,000+ subscribers
  62. 62. $5B $700M Partner Revenue Partner Revenue 717,000     1,700     Apps Apps
  63. 63. $7,000     $400,000     Per App Per App
  64. 64. What has made our top apps SUCCESSFUL?
  65. 65. Soft Launch Free Pilots Act on Feedback
  66. 66. #2 DON’T KEEP IT A SECRET Identify Influencers Encourage Reviews Seed the Community
  67. 67. Clean Value Prop Crisp Demo Killer Content
  68. 68. Be Responsive Frictionless Trials Over-Communicate
  69. 69. User Groups Events DeveloperForce
  70. 70. #ENTERPRISE APPS: VC REPORT ASHMEET SIDANA BRIAN JACOBS GENERAL PARTNER GENERAL PARTNER ANTHONY HA FOUNDATION CAPITAL EMERGENCE CAPITAL WRITER JOHN O’FARRELL PAT GRADY TECHCRUNCH GENERAL PARTNER PARTNER ANDREESSEN HOROWITZ SEQUOIA CAPITAL
  71. 71. An Inve$tment Community Looking to Place Bets
  72. 72. Our Panel Ashmeet Sidana Brian Jacobs General Partner General Partner MODERATOR Foundation Capital Emergence Capital Anthony Ha Writer TechCrunch John O’Farrell Pat Grady General Partner Partner Andreessen Horowitz Sequoia Capital
  73. 73. THANK YOU!
  74. 74. See moRe apps:   www.appexchange.com     Get technology:   www.developerforce.com Become a PARTNER: www.salesforce.com/partners

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