This is a sample Salesforce Consulting Practice Go To Market Strategy Presentation. This also includes the basic Anual Operation Plan and resource planning.
Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 6 components of Demand Generation, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Demand Generation
- Budget & Staff
- Metrics
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 6 components of Demand Generation, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Demand Generation
- Budget & Staff
- Metrics
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
The banking and financial services industry is undergoing a period of unprecedented disruption, which is re-shaping the competitive landscape.
Criterium Group believes we’re experiencing a fundamental change in how people manage, save and spend their money –which means banks and credit unions will need to re-imagine how they deliver value to customers and members.
We’re experiencing a disintegration of the financial industry. But disruption is exciting, not scary. As our relationship with money evolves, there are endless opportunities to delight customers and deliver value. However, competing in a digital age takes a completely different approach.
Criterium Group has considered the changing landscape from a competitive, financial, technological and operational perspective to re-design the traditional banking business model to win in a digital world.
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
Customer loyalty is waning in the financial industry as consumers are presented with a vast array of alternative offerings both on and offline. Careful research and design of customer journeys is having a positive impact on organizations to win, keep, and increase the value of prospects and customers. This is a webinar that I did on behalf of Salesforce.
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Walmart Quick Strategic Analysis / case study, past, present and futureArchana Bhui
Mini Case study analyzing the Walmart story of growth. Focus on Walmarts eye on competition, customer priority, the hub and spoke model, quicj technology adoptability, big data
Use this Buying Process Playbook as a roadmap for defining a process that aligns content to buyer needs and stages in their buying process, automates lead nurturing & scoring, and optimizes sales & marketing alignment.
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Applying Data Science and Analytics in MarketingData Con LA
Data Con LA 2020
Description
The importance of leveraging data science and analytics to analyze and measure the effectiveness of marketing campaigns to maximize profitability and better optimization on Return of Investment (ROI) in the era of 4th industrial revolution. Marketing campaign optimization involves the application data analysis and machine learning algorithms to build solutions and models that provides valuable insights that increases efficiencies and simplifies KPI metrics monitoring and tracking. Core benefits of applying data science and analytics in marketing includes; mitigating risk of wasteful investment, Increasing ROI, increasing operation efficiencies by monitoring KPI metrics from a centralized platform, identifying and forecasting future trends and patterns.
*Introduction to Marketing Mix Channels, marketing campaigns implementation and the application of data science and analytics across all channels to increase efficiency.
*Data collection from disparate marketing data sources, software and databases.
*Building holistic 360 view of analytics marketing solutions from consumer's interaction with marketing campaigns to engagement on the website towards goal consideration to customer acquisition.
*Data Analytics solutions and models development workflow and use cases of data science in marketing. (Attribution model, predictive model and marketing mix model).
*Data-driven Marketing optimization strategies (A/b testing, customer segmentation and personalized messages/retargeting)
Speaker
Tochukwu Matthias, Molina Healthcare, Data & Analytics Manager
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
Sales leader Derek Draper shares the Stage Management Guide that boosted his team's performance metrics across the board. Read the rest of the story on First Round Review: http://firstround.com/review/this-sales-plan-moves-the-needle-on-every-success-metric/
In this not to be missed event Arthur Backouche will discuss Marketing Cloud Intelligence (Dataroma) standard and advanced features for customer profiling, intelligence and visualisation that can be used to help you know your customer better.
Agenda includes: how Marketing Cloud Intelligence (Dataroma) can be used as one centralised platform for all your Marketing Data, customer profiling and engaging across the journey, overview of Marketing Cloud Intelligence, how to map data, demo and Q&A.
Beginners and experts all welcome.
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
The banking and financial services industry is undergoing a period of unprecedented disruption, which is re-shaping the competitive landscape.
Criterium Group believes we’re experiencing a fundamental change in how people manage, save and spend their money –which means banks and credit unions will need to re-imagine how they deliver value to customers and members.
We’re experiencing a disintegration of the financial industry. But disruption is exciting, not scary. As our relationship with money evolves, there are endless opportunities to delight customers and deliver value. However, competing in a digital age takes a completely different approach.
Criterium Group has considered the changing landscape from a competitive, financial, technological and operational perspective to re-design the traditional banking business model to win in a digital world.
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
Customer loyalty is waning in the financial industry as consumers are presented with a vast array of alternative offerings both on and offline. Careful research and design of customer journeys is having a positive impact on organizations to win, keep, and increase the value of prospects and customers. This is a webinar that I did on behalf of Salesforce.
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Walmart Quick Strategic Analysis / case study, past, present and futureArchana Bhui
Mini Case study analyzing the Walmart story of growth. Focus on Walmarts eye on competition, customer priority, the hub and spoke model, quicj technology adoptability, big data
Use this Buying Process Playbook as a roadmap for defining a process that aligns content to buyer needs and stages in their buying process, automates lead nurturing & scoring, and optimizes sales & marketing alignment.
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Applying Data Science and Analytics in MarketingData Con LA
Data Con LA 2020
Description
The importance of leveraging data science and analytics to analyze and measure the effectiveness of marketing campaigns to maximize profitability and better optimization on Return of Investment (ROI) in the era of 4th industrial revolution. Marketing campaign optimization involves the application data analysis and machine learning algorithms to build solutions and models that provides valuable insights that increases efficiencies and simplifies KPI metrics monitoring and tracking. Core benefits of applying data science and analytics in marketing includes; mitigating risk of wasteful investment, Increasing ROI, increasing operation efficiencies by monitoring KPI metrics from a centralized platform, identifying and forecasting future trends and patterns.
*Introduction to Marketing Mix Channels, marketing campaigns implementation and the application of data science and analytics across all channels to increase efficiency.
*Data collection from disparate marketing data sources, software and databases.
*Building holistic 360 view of analytics marketing solutions from consumer's interaction with marketing campaigns to engagement on the website towards goal consideration to customer acquisition.
*Data Analytics solutions and models development workflow and use cases of data science in marketing. (Attribution model, predictive model and marketing mix model).
*Data-driven Marketing optimization strategies (A/b testing, customer segmentation and personalized messages/retargeting)
Speaker
Tochukwu Matthias, Molina Healthcare, Data & Analytics Manager
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
Sales leader Derek Draper shares the Stage Management Guide that boosted his team's performance metrics across the board. Read the rest of the story on First Round Review: http://firstround.com/review/this-sales-plan-moves-the-needle-on-every-success-metric/
In this not to be missed event Arthur Backouche will discuss Marketing Cloud Intelligence (Dataroma) standard and advanced features for customer profiling, intelligence and visualisation that can be used to help you know your customer better.
Agenda includes: how Marketing Cloud Intelligence (Dataroma) can be used as one centralised platform for all your Marketing Data, customer profiling and engaging across the journey, overview of Marketing Cloud Intelligence, how to map data, demo and Q&A.
Beginners and experts all welcome.
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
How personalization takes the scary out of your demand unit waterfallBound
Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media-saturated landscape.
Cloud Webinar – Resell Cloud Services in Inbuilt Business Automation Platform.ZNetLive
Live launch and demo of ZNetLive’s +1 Partner Program; end-to-end automation of complete business cycle – CRM, Sales, Billing, Support, Service Delivery and more. Complete Marketing, sales assistance and white-labeled support!
More info: https://www.znetlive.com/cloud-partner-program/
Speakers: Dakshesh Verma and Suchit Sharma.
To watch this interactive webinar's live video, click here- https://www.youtube.com/watch?v=AWgHJbjNRWE
In the context of business and technology, CX stands for Customer Experience. It refers to the sum of all interactions that a customer has with a company or brand, including the pre-sale, sale, and post-sale phases. CX has become a critical aspect of business strategy and is a key driver of customer loyalty, retention, and advocacy.
CX encompasses all aspects of the customer journey, including marketing, sales, service, support, and even the product or service itself. It involves understanding the needs and expectations of customers and delivering experiences that meet or exceed those expectations. CX also includes the emotional and psychological aspects of the customer experience, such as how a customer feels when interacting with a company.
In the context of SAP CX, the full form of CX remains the same - Customer Experience. SAP CX is a suite of customer experience solutions that enables businesses to deliver personalized and seamless experiences across all touchpoints of the customer journey. It includes products and services for e-commerce, marketing, sales, service, and commerce.
Overall, CX has become a critical component of business success and is increasingly being integrated into business strategy, operations, and technology solutions.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Personalization - The key to customer engagement
How to improve revenue by improving customer experience and personalization.
You can expect to learn
Creating single view of customer
Identify mechanics to push customer into a single incentive program
Driving constant engagement with customer
Building customer engagement via Loyalty Program
Grow direct bookings and reduce distribution cost by engaging with customers regularly
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
As society begins to look beyond the crisis, we are clearly realizing this world need teamwork to fight for the value of human existence. It's a deep pity to witness our world wide valued customers and channel partners suffering lockdown. Especially in verticals like restaurant, hospitality, and any kind of face-to-face stores.
We sincerely invite you to rediscover your own business operation, from surviving to thriving. What's the business after coronavirus is about? As a 30-year system integrator for global retailers, we are also expected to be your solution partner towards better and solid future. Today, here we summarize our stories, product, and solution. Hope you could find out what we could serve for your business, we fight coronavirus together.
[BenQ/Qisda Group] https://lnkd.in/e5gJz3G
[Product Reliability] https://lnkd.in/ea7T6bj
[Computex 2019] https://lnkd.in/fj95upM
[NRF 2020] https://lnkd.in/f7S49_n
[EuroShop 2020] https://lnkd.in/fasymD2
[Smart Store Solution] https://lnkd.in/g54HVv5
Dynamics Day 2016 - Microsoft Dynamics 365 the future of DynamicsEmpired
The launch of Microsoft Dynamics 365 brings new, modern, enterprise-ready apps that enable companies to start with what they need, get productivity where they need it, leverage intelligence built-in, and remain ready for growth. In this session, gain valuable insights into what Dynamics 365 is and how it will transform your business. Explore topics such as product capability, licensing and roadmap
Compassites is a Digital transformation services and Custom software development company, that is specialized in providing game-changing Technology Services including Digital Experience, Enterprise Mobility, Big Data Analytics, Cloud Computing and Testing.
Dynamics Day 2012: Driving Campaign ROI with Email Marketing, Social Engageme...Intergen
Measuring the success of your marketing campaigns has always been a combination of art and science. In this presentation, find out how you can measure the true return on investment (ROI) for your social media and email marketing campaigns and how these marketing initiatives tie in with activity on your website. Find out how Dynamics CRM in combination with the top-rated add-on ClickDimensions can deliver the complete ROI picture on campaigns.
How to Leverage Business Partners Migration to SaaS / CloudClub Alliances
This presentation was prepared as background material for 2009 Channel Focus Europe [22/23 october - see www.baptie.com].
In a session entitled "How to Leverage Business Partners' Migration to SaaS / Cloud", Loic Simon shared IBM's Club Alliances experience on leveraging business partners migrating to a SaaS/Cloud based business model.
After a quick summary of SaaS and Cloud challenges for Vendors and their Business Partners, he delivered a point of view on SaaS/Cloud distribution and influence channels and shared his hands-on experience as the leader of "Club Alliances" [www.cluballiances.com].
Club Alliances members leverage cloud computing, SaaS and BPO [business process outsourcing] models to promote and deliver business solutions, "as a service".
Their "Solutions as a Service" are typically powered by IBM IaaS [Infrastructure as a Service] or PaaS [Platform as a Service] components.
Aknowledgments : Among various materials borrowed from key specialists on the topic [thanks to all of them : Lustratus, Gilwell Group, Saugatuck...], Loic specifically leveraged some slides from presentations prepared by Philippe Martinez - Philmart - and Laurent Glaentzer - Lemon Operations, two members of Club Alliances who deliver their channel expertise to their fellow Club Alliances members.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5. Sales Cloud Service Cloud Marketing Cloud Community Cloud
Sales Cloud Pardot Marketing Cloud Community Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud Community Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud Community Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud Community Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud Community Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud Community Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud Community Cloud
Sales Cloud Service Cloud
Sales Cloud Service Cloud Pardot Marketing Cloud
NOTE: Including but not limited focus
6. LOS, Asset Management, Customer On-Boarding, KYC, Self Servicing …
A2A, Lead Distribution, Geo-Mapping, Mentoring, Payment …
Customer 360, Journey Management, Social Media …
Dip Email, Claim Management, Client Servicing, Social Media …
Geo Mapping, Caregiver, Collaboration, Auto Reminders …
ERP Integration, Order fulfilment, Service Management, Warehousing &Distribution
Dealer Management, Spare Management …
Payment gateway integration, Automated KYC …
Funding, Customer Complaints, Tracking ongoing engagements …
Customer Acquisition, Customer Servicing …
NOTE: Including but not limited focus.
10. ₹ -
₹ 50,00,000
₹ 1,00,00,000
Fin-Tech Ed-Tech Hi-Tech Insurance Healthcare Manufacturing eCommerce Automotive Digital
Agencies
Non-Profit
Q4
Q3
Q2
Q1
NOTE: Licenses and Support booking is not considered in this.
11. ₹ -
₹ 50,00,000
₹ 1,00,00,000
₹ 1,50,00,000
Sales Cloud Service Cloud Pardot Marketing Cloud Community Cloud Licence Support
Q4
Q3
Q2
Q1
NOTE: Licenses and Support booking is not considered in this.
12. Sales Team
0
1
2
3
4
Sales Cloud
Developer
Service Cloud
Developer
Pardot Developer Marketing Cloud
Developer
Community Cloud
Developer
Prooject Manager Salesforce
Arcitect
Salesforce Demo
Creator
Account
Executive
Q1 Q2 Q3 Q4
NOTE: Each Salesforce developer productivity is assumed to be ₹7,00,000 p.m.