1. Salesforce and the health
social enterprise
Joshua Newman MD MSHS, Dir. Product Management
and Health Strategy, salesforce.com
Bill Moschella, CEO eVariant
01/12/2012
DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.

3. • Salesforce.com – the social enterprise
• Salesforce platform in healthcare
• eVariant’s Health Connect - CRM for
physicians and patients

4. First Cloud Company to Exceed $2.3
Billion Annual Run Rate
$3 Billion 100,000+ #1
Annual revenue Customers World’s Most
run rate for FY13 Innovative Companies

7. Proven Success with Healthcare Organizations
Wide Range of Healthcare
& Life Sciences Customers

8. Salesforce.com Meets and Exceeds Security
Requirements For Healthcare
Facility Security Network Security Application Security
• 24x365 on site security • Fault tolerance External Firewall • SSL data encryption
• Biometric readers, man • Intrusion Detection Systems • Optional strict password
traps security policies
• Best Practices secure systems
• Anonymous Exterior
mgmt • SAS 70 Type II and SysTrust
• Silent Alarm Certification
• 3rd party vulnerability assessments
• CCTV
• ISO 27001 Certification
• Motion detection
• HIPAA compliance
• N+1 Infrastructure
• FDA CFR Part 11 & Part 820
Trusted by the World’s Largest Healthcare Organizations

9. Drive innovation with Collaborative,
Mobile and Open Apps
Open
Mobile
Social/Collaborati
ve

10. EDGE
Collaboration Mobile Health
Applications
Scheduling Practice CORE Billing Consumer
Management Master Patient Directed Action
Record or EHR
Analytics
Surveys And
Relationship Physician & Case
Management Management
Decision Support

11. The Social Enterprise Transformation for
Healthcare Providers
LISTEN and
Employee ENGAGE
Collaboration
Physician Physician & Patient
CRM Communities
Contact Mobile
Centers
EMR and
Back Office
Care Teams Integration
Intake Services Coordinated
Care

12. Salesforce Chatter Provides a Social Platform
for Health Enterprises
LISTEN and
Employee ENGAGE
Collaboration
Physician Physician & Patient
CRM Communities
Contact Mobile
Centers
EMR and
Back Office
Care Teams Integration
Intake Services Coordinated
Care

13. Stanford uses Chatter as their
social enterprise application
http://med.stanford.edu/cap/

18. A Large EMR Vendor Uses Salesforce
as Their Patient Portal
LISTEN and
Employee ENGAGE
Collaboration
Physician Physician & Patient
CRM Communities
Contact Mobile
Centers EMR and
Back Office
Care Teams Integration
Intake Services Coordinated
Care

19. Salesforce CRM Inspires Pioneering Patient Care
LISTEN and
Employee ENGAGE
Collaboration
Physician Physician & Patient
CRM Communities
Contact Mobile
Centers
EMR and
Back Office
Care Teams Integration
Intake Services Coordinated
Care

25. Salesforce enables rapid development of mobile
solutions
LISTEN and
Employee ENGAGE
Collaboration
Physician Physician & Patient
CRM Communities
Contact Mobile
Centers
EMR and
Back Office
Care Teams Integration
Intake Services Coordinated
Care

26. RehabCare Deploys Patient Prescreening Apps
in Hospitals
First application, Intake processing,
application built by one analyst in just
4 days!
Deployed to program directors in
hospitals on iPod Touch devices
Eliminates 7 pages of paper forms
and faxes for each patient
Cuts response times by 60% and
Rehabilitation Services Provider processing from 18 hours
to 1 hour

30. LISTEN and
Employee ENGAGE
Collaboration
Physician Physician & Patient
CRM Communities
Contact Mobile
Centers
EMR and
Back Office
Care Teams Integration
Intake Services Coordinated
Care

32. Company Overview
• HealthConnect
• Predictive data sets & ETL tools added
• 3-year CAGR: 304%
• 2011: Health Enterprise Partners Fund
investment

33. eVariant’s eVolution: 360 cloud-
based solution for IDN’s and AMC
A few of our clients and partners

34. Why Salesforce.com?
• Integration & API
• Stable platform
• Security
• Flexibility
• Programming and development resources
• Trusted partnership

35. The solution: Connect what has never
been connected before.

36. Creating conversations in the digital and social space

37. HealthConnect and Health Care
• Integrated data
• Reporting and analysis
• Accountability
• Outcomes
Connecting for better patient outcomes.

38. Where we’re headed…
Leveraging data to influence positive health behaviors.