Amplicon is launching a new technology blog to generate web traffic and sales. The blog will cover topics like new products, competitor reviews, and technical information. It will help increase brand awareness, provide an honest opinion that builds trust, and help customers make purchase decisions. The goals are to save readers time, inspire new ideas, and allow feedback to build relationships and generate leads for Amplicon.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
What Am I Buying? Understanding Website Cost and TechnologyIan Mariano
Your website is a crucial part of your brand experience, and the decisions you make can make or break its effectiveness. Technology decisions are key to a successful site—having insight into the technology and its associated costs can help you make choices that benefit your site and your organization.
61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
Evan Williams: Modularization, Web Applications, and Why (User Experience) De...Steve Williams
BayCHI June 14, 2005, program: Evan believes: "The relative importance of user experience in making a product successful increases over time." He enumerated certain user experience (UE) questions in choosing a product:
- How well does it match my needs?
- How easy and obvious is it?
- How does it make me feel?
* How does it look?
- What does it say about me?
And there are questions of incremental importance, not to be confused with value, such as:
- What should it do?
- How does it work?
- How do we build it?
- How do we sell it?
- Is it reliable?
Looking at these two sets of questions, Evan extends his premise: "The relative importance of user experience and style factors increases as technology and engineering improve."
Product teardown workshop - Carousel vs. FlickrPM FastTrack
Mobile product tear down workshop, using Carousel and Flickr (owned by Dropbox and Yahoo, respectively). The actual session will be lead by PM Fast Track and PM team at Yammer.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
Make apps more awesome! - CocoaConf Atlanta '14Chris Beauchamp
What are some things to consider when building my app? How can I increase the number of downloads and happy users? Why are ratings so important? This talk at CocoaConf Atlanta '14 will discuss some techniques and tools I have used over the years to improve downloads, ratings and rank in the app stores.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
What Am I Buying? Understanding Website Cost and TechnologyIan Mariano
Your website is a crucial part of your brand experience, and the decisions you make can make or break its effectiveness. Technology decisions are key to a successful site—having insight into the technology and its associated costs can help you make choices that benefit your site and your organization.
61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
Evan Williams: Modularization, Web Applications, and Why (User Experience) De...Steve Williams
BayCHI June 14, 2005, program: Evan believes: "The relative importance of user experience in making a product successful increases over time." He enumerated certain user experience (UE) questions in choosing a product:
- How well does it match my needs?
- How easy and obvious is it?
- How does it make me feel?
* How does it look?
- What does it say about me?
And there are questions of incremental importance, not to be confused with value, such as:
- What should it do?
- How does it work?
- How do we build it?
- How do we sell it?
- Is it reliable?
Looking at these two sets of questions, Evan extends his premise: "The relative importance of user experience and style factors increases as technology and engineering improve."
Product teardown workshop - Carousel vs. FlickrPM FastTrack
Mobile product tear down workshop, using Carousel and Flickr (owned by Dropbox and Yahoo, respectively). The actual session will be lead by PM Fast Track and PM team at Yammer.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
Make apps more awesome! - CocoaConf Atlanta '14Chris Beauchamp
What are some things to consider when building my app? How can I increase the number of downloads and happy users? Why are ratings so important? This talk at CocoaConf Atlanta '14 will discuss some techniques and tools I have used over the years to improve downloads, ratings and rank in the app stores.
Director of Product at Glassdoor Talks: How to Transition to Product ManagementProduct School
How to transition into Product Management with Phillip, who shared his experiences transitioning from Engineering into Product Management and discuss the following topics:
How to transition from an Engineer role to a PM role.
How to overcome the challenges that arise while transitioning from Engineering to Product Management
What you can do now to get a job in Product Management
Takeaways:
What is expected of a product manager
What tech startups look for on a resume for a product manager candidate
How to ace a product management interview
How to keep up with the product management discipline
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
Aaron Dicks of award winning digital marketing agency Impression presents a session on what's new in SEO, for an audience at Impression's Nottingham HQ.
How to Boost a Product's User Engagement by former Shipt PMProduct School
Being a Product Manager requires structured and organized thinking. Frameworks are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers.
In this talk, Taige shared a powerful framework he's been using to brainstorm ideas for boosting user engagement!
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
How to Boost Your SEO With Mobile Performance OptimizationPercussion Software
In this presentation, we'll cover:
- The rise in mobile browsing and substantial projected growth
- Why site speed is now an important SERP and credibility factor
- Important new findings on how perceived and real performance problems impact users' browsing behavior
- A three-step system for getting started with performance optimization
- How to implement performance techniques and tools to maximize your site's mobile search ranking
The Value of Content Marketing in 2015, including some great stats for decision makers, case studies of Volume Nine clients and insights from the V9 team.
Director of Product at Glassdoor Talks: How to Transition to Product ManagementProduct School
How to transition into Product Management with Phillip, who shared his experiences transitioning from Engineering into Product Management and discuss the following topics:
How to transition from an Engineer role to a PM role.
How to overcome the challenges that arise while transitioning from Engineering to Product Management
What you can do now to get a job in Product Management
Takeaways:
What is expected of a product manager
What tech startups look for on a resume for a product manager candidate
How to ace a product management interview
How to keep up with the product management discipline
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
Aaron Dicks of award winning digital marketing agency Impression presents a session on what's new in SEO, for an audience at Impression's Nottingham HQ.
How to Boost a Product's User Engagement by former Shipt PMProduct School
Being a Product Manager requires structured and organized thinking. Frameworks are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers.
In this talk, Taige shared a powerful framework he's been using to brainstorm ideas for boosting user engagement!
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
How to Boost Your SEO With Mobile Performance OptimizationPercussion Software
In this presentation, we'll cover:
- The rise in mobile browsing and substantial projected growth
- Why site speed is now an important SERP and credibility factor
- Important new findings on how perceived and real performance problems impact users' browsing behavior
- A three-step system for getting started with performance optimization
- How to implement performance techniques and tools to maximize your site's mobile search ranking
The Value of Content Marketing in 2015, including some great stats for decision makers, case studies of Volume Nine clients and insights from the V9 team.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Building A Site For Your Dev Community For PublicLauren Cooney
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
4. 4www.amplicon.com
What’s The Point?
Brief understanding of potential products.
Another release strategy for new and featured products.
Can review against competitor products and what they are doing in the current
market.
More company exposure. With information coming from a technician it will have
the added trust factor that the content is actually genuine!
Surveys show that people prefer to trust those companies more, who tend to
engage in blogging.
5. 5www.amplicon.com
What’s the effect?
One-on-One Communications & Support
Public Relations Improvement
Accessible to Public
Search Engine Marketing
7. 7www.amplicon.com
How Will The Blog Help Sales + Sales Engineers?
• Opinionated articles will help make decisions
• Honest, Non-Bias Opinions + Decisions = Sales!!
• Website Traffic + Brand Awareness = Sales!!
• This example shows a £780 sale purely based on the single core and multi core CPU scores on the
new iPhone 6s.
• Through forming opinions as well as giving technical information, the reader has made his decision
to purchase the product.
• When he received the product he formed his own opinion about what was said originally and then
relayed his thoughts back. Thus creating a one on one communication line.
“A geekbench score shows that the iPhone 6s has a single-core score of 2287 and a multi-core score of
4293. The iPhone 6s is also benchmarked against several other iPhone and iPad models. From this it
could be seen that these phones are two of the fastest smartphones around.”
Response: “So I decided to purchase one and boy I wasn’t disappointed, The new A9 Processor is
super quick and helps me complete everyday tasks quicker than I have ever been able too and some
of the new features make navigating the UI much simpler and smoother.”
(Mac Rumours, 2015).
8. 8www.amplicon.com
My Own Blog!
• Recently set up my own blog on WordPress!
• A basic tech blog with a release once a week, covering the latest news from Apple,
Android, Google etc.
• Top 5’s, Opinions, First Looks, Early Reviews, Comparisons.
• WordPress – basic site used to write blogs and build basic websites, seamlessly
intertwines the blogs into the webpage if you choose too.
11. 11www.amplicon.com
How to Write a Technology Blog!
Determine your motivation: Is it a:
- Hobby
- Expert Opinion
- Money Earning Opportunity
Try and plan as much content as possible.
Write about product quality, its uses, where it’s most suited, is it part of a series of
products or not, what are the additional benefits to this product compared to the
rest?
Keep it fairly short.
Any external material use must be sourced in the blog too!
Set the tone!
- Blogs are casual, opinionated authored articles.
- Although you are experts, don’t use lots of technical terminology,
12. 12www.amplicon.com
Distribution Channels
• Corporate News Site
• International News Site
• Bi-Monthly Newsletter
• Social Media
• Current Magazine we advertise in (IET, etc)
There is also the potential to target other areas too
• Tech Magazines (The Verge, etc)
• Standard Blogging sites (Such as Wordpress or Blogger, etc)
• Social Media Sites – The likes of linked in, they have specific
blog sections on their site that can be shared around.
13. 13www.amplicon.com
Goals of Writing a Technology Blog - For the
Customer!
Save the reader time
Inspire them to create new ideas
Allow them to feedback, you don’t have a blog without them!
Getting informed by an industry expert, information they can trust!
14. 14www.amplicon.com
Goals of Writing a Technology Blog – For
Amplicon!
• Increase SEO, SEM (Traffic Generation = Brand Awareness, Higher
Google Search Rankings)
• Customer Interaction – Building Relationships, Trust
• Generate Sales Leads – Read the blog - Get Informed - Make a
decision – Contact salesperson – Place Order
15. 15www.amplicon.com
What’s Next?
• Meet Monday or Wednesday (5th/7th October)
• Fill out ideas form
• Discuss and decide on the topics for the first 4 blogs
Aiming for November Release!!
With Weekly Releases on a Wednesday
Good Morning and Welcome, Today I have given the chance to talk to you about ways we can increase Amplicons brand awareness, traffic generation and sales leads. One way I believe this to be possible is through setting up a blog on our corporate site. This is the subject I will be talking to you about today.
Online Journalism and UGC are becoming ever increasingly popular in the web 2.0 culture. Definitions! UGC – Any material created and uploaded to the internet by a non media professional.
We can use this method of non professional uploading as its easy, widely used and lots of people have access to it.
Read list 1-6
The skills and Knowledge you already have of customer interaction in your calls should be the basis of how you construct your blog.
Read sentence from each box and link to Amplicon.
So why create a blog? It gives the reader a brief understanding of the products as well as being a different release strategy for new and featured products.
The blog platform also gives you the opportunity to review, compare and contrast competitors products. More over it gives the company a new angle of exposure and with the information coming from you, the technician gives the content a form of validity that the readers can trust.
Finally, surveys show that people prefer to trusty companies who engage in blogging. If their not a genuine company why would they communicate that way.
One on one – Creates interaction between you and the reader, allowing them to ask queries about the product or topic and because of this interaction it create a mutual understanding between the two.
PR Improvement – You cannot promote and campaign the brand from business to business, so it is a great way to promote the brand, company and products all in one area.
Accessible to Public – readers do not want memberships or complicated sign ups, all they want to do is click, open, read and get informed. Its that simple.
Direct Support – you can ask questions and queries you may have in the comments section. We can help through our live online support chat, over the telephone or via email.
Search Engine Marketing – it’s a suitable way to gain organic web traffic and to communicate in a direct way with the reader.
Verge, Mashable, Gizmodo, ZDNet are your everyday technology blog sites. These are mainly for the latest consumer tech and not really for specialist equipment. However it’s a market we could potentially target in the future as this blog site wont just be about the newest and latest products Amplicon are selling, I want to be able to understand and use some experiences and knowledge you guys have that we may not know about, that you might do outside of work that you could talk about.
However one industry blog I did find was this one: IT Business Edge, as you can see from the image they have 5 Posts Per Day, One from an each different person on a completely different topic, this then keeps the user interested and intrigued due to sheer amount of choice.
Recently, I started writing my own blog on WordPress, I currently have 2 blogs live and a third is in progress. I try to release a blog once a week or in line with announcements (such as the one I'm working on now, I'm waiting to release it when the iPhone 6s is announced. Due to more people searching for iPhone 6 related content, therefore generating more interest.
I write a very simple tech blog that includes opinions, first looks, product overviews and comparisons. Mainly targeting Apple, Android and Google products but looking to increase different types of subjects.
Current competitors who run a blog section on their site. Currently behind the run of the mill. This is additional website traffic that these companies are gaining instead of us. We at Amplicon want to be setting the industry standard not having to play catch up.
Determine Motivation
Plan what your going to write about, make it informative but give it bags of personality. I know you guys have tight schedules and minute targets to reach but try and have a decent number of ideas to write about and release. A consistent flow of posts keeps audience numbers up and interested.
Write about product quality, its uses, where it would be best used/suited, any potential drawbacks, are there any additional benefits to this product compared to others
Keep it fairly short, readers get bored if content drags on. Effective blog posts are between a page and a page and a half as well as including pictures and videos with bags of personality and opinions.
For the blog site we would be looking at 1 post per week. As previously mentioned; consistency is key to a successful blog. It doesn’t matter if we only put out one post per week. As long as we keep the reader informed that we will be posting every Wednesday for example, they will then know to come and look every Thursday to see the post.
The initial distribution of the blog will be on it’s own page on the corporate site and the international sites. We can then post links to the blog site on our LinkedIn, Google+ and Twitter sites.
We also have the luxury of using our bi-monthly newsletter to get the site noticed and to generate traffic as well as using our advertising space in magazines such as IET, The Engineer and Engineering Weekly.
Dependent on the success of the blog I would like to then maybe try and use more consumer targeted sites such as WordPress or Blogger for blogs that have a more consumer feel or for SME’S and start up business’s.
Furthermore an interesting fact I found out, LinkedIn drives more traffic to B2B blogs and sites. 90% of social traffic is driven by the big three, with over half coming from LinkedIn.
What do we want to achieve when writing a blog?
Save the reader time - they want to read the blog and get informed so they can make an informed decision.
Inspire yourself and the readers to create new ideas
Create fresh, new, stimulating content every time
You need top allow audience feedback, you don’t have a blog without them.
So our plan following this presentation is to meet next week and discuss the ideas that you have come up with. I will hand out a ideas form and if you fill it out and bring it to the meeting I would be very grateful. At this meeting we will decide on the best topics to be put forward, that could go into one of the first 4 posts.
WE AIM TO LAUNCH THE SITE AND FIRST BLOG ON THE 4TH NOVEMBER, WITH WEEKLY WEDNESDAY RELEASES OF BLOGS MOVING FORWARD.
Many thanks for listening this morning guys, I hope this was engaging and informative enough for you? I now open out for any questions you may have.