The document discusses DIN Rail PCs and the industrial PC market. It provides an overview of DIN Rail PCs, their main competitors, market share and growth projections. The document also analyzes potential markets and sectors for Amplicon to target, including transportation, logistics, medical, energy and more. It concludes with discussing future trends in industrial PCs, challenges, and top contributing sectors to the industrial PC market.

1. 1www.amplicon.com
DIN Rail PC Industry Update
Josh McCarthy

2. 2www.amplicon.com
Intro:
Industrial PCs are used for data acquisition and process control in industries. There are
various types of industrial PCs, the most popular being the DIN Rail PC with I/O, panel
industrial PC, rack mount IPC, embedded box industrial PC, and embedded panel
industrial PC. DIN Rail industrial PCs are high-performing computing solutions that offer
a flexible input/output interface and display options.

3. 3www.amplicon.com
Competition to Amplicon
• In any business you will have competitors vying for your business, yet if you can
conduct thorough market research and know what and how your competitors are
thinking and when; You’re definitely on the right path for success.
Distributors of DIN Rail PC’s around the world include companies such as Direct
Industry, S-Connect, VSCOM, Glacier Computer, PC-Industrial, Steatile-
Embedded and Global Spec.
Manufacturers of DIN Rail PC’s around the world include companies such as: Moxa,
Micro-Epsilon, Advantech, Contech, Kontron, Rockwell Automation, Siemens,
Eurotech, Winmate, MPC, Industrial PC, AxioMTek, Sintrones and Beckhoff
Automation.

4. 4www.amplicon.com
DIN Rail PC Market Share
• Advantech and Beckhoff account for lion’s share of revenue.
• IHS (Insight and Analytics firm) predicts that this will change and companies such as
Siemens, Kontron, Rockwell Automation, iEi and Nexcom will all come into the mix
over the next 2 years.
• An IHS Senior Analyst has predicted that DIN Rail PC’s and the IPC sector as a whole
will expand at an Annual Growth Rate of 12% and 13.5% respectively over the next
5 years.

5. 5www.amplicon.com
Pricing Analysis
• A comparison of the main manufacturers of DIN Rail PC’s versus Amplicon’s new
Impact-D 100

6. 6www.amplicon.com
The Market
The EMEA market of DIN Rail PC’s is predicted to be accountable for over 65% of
worldwide revenue and shipments.
• UK: Information could not be sourced, reports are available to buy but not to read
free of charge.
• Europe: The European DIN Rail supplies market is worth over €358m.
• Global: With current predictions stating that the IPC market is to be worth over
£3bn and is set to grow still at a CAGR of 11% over the next 4 years, process
automation and instrumentation are seen to be the main contributors, with
revenue over £180m. Process automation and instrumentation can mainly be
controlled by DIN Rail PC’s and so a major revenue source could potentially be
inherited from DIN Rail PC’s.

7. 7www.amplicon.com
Applications by Sector
• This section talks about what DIN Rail PC’s can bring to each industry and where
they can enhance workflow and automation processes.
• Railway: These PC’s can power ticket machines, ticket barriers, level crossings. Din
rail pc’s can enhance a workflow through being able to add sensors, cameras to
level crossings to spot any potential danger.
• Medical: DIN Rail PC’s can be setup across hospital networks to record, store and
remotely access patient data as well as recording patient data from machines to
end user outputs (Doctors are more and more frequently using tablets as a means
of viewing and explaining data to patients).
• Marine: DIN Rail PC’s can be used to power bridge systems on military, civil or
shipping boats. On shipping vessels these PC’s can be used to store and send data
to the captain or other key personnel, regarding what’s on board.
• Road Safety and Monitoring: PC’s that power all the safety and monitoring
equipment need to be stored in small spaces and can work in most temperatures.
Small DIN Rail PC’s are perfect for this as they are designed to work in small spaces
and in a wide range of temperatures. Moreover, most DIN Rail PC’s include all COM
and I/O ports that are needed for equipment such as ANPR and CCTV.

8. 8www.amplicon.com
The Rise of IPC’s
• One of the major trends being witnessed in this market is the increasing focus on
R&D activities. As a result of increasing competition among market vendors,
industrial PC vendors are looking for opportunities to increase their market
presence by differentiating their products from those of their competitors.
• This in turn has prompted vendors to spend more on R&D activities in order to
provide superior quality and highly customized products that can effectively meet
the specific requirements of customers. Increasing R&D activities by vendors also
enables them to develop cost-effective products that should increase their
competitiveness in the market.
• One of the major challenges in this market is the lack of effective product
differentiation. Many local and international vendors offer very similar products to
end-users, therefore creating intense competition among the vendors.

9. 9www.amplicon.com
Companies Amplicon Should Target
• Transportation: Network Rail, TFL, London Underground
• Logistics: DFDS, PWC and Denholm Global
• Military and Defence: Lockheed Martin, Cassidian (Virtual Military Training System)
• Energy: Duplas, RES Group and Ecotricity
• Medical Institutions: Johnson&Johnson, Stryker, HBM (Measurement solutions for
the medical device industry)

10. 10www.amplicon.com
Markets to Target: An Overview
• Amplicon already targets successful sectors in which they sell their products too.
These sectors include Rail, Transport and Military. Yet there are plenty more sectors
in which Amplicon could sell into, that they do not currently.
• Sectors such as Energy – Targeting Drilling and Mining firms, Infotainment –
Targeting airport notice boards and wireless applications for running and storing
entertainment content on aircrafts, Security – whether this would be Airport
Security, Factory/Workplace Security or Server Security on a PC Network.
• Moreover Avionics to can be targeted, for either IPC’s to power components in the
cockpit or for cabin crew resources. Finally the Medical sector could be targeted
also. Providing measurement and control products to the medical hardware
manufacturers which can be used to measure patient data as well as IPC’s and rack
mounts to build or help improve hospitals network systems.

11. 11www.amplicon.com
Future Trends
• The I.T. and telecoms industry is expected to grow by 9.61% over the next 5 years.
• The electronic components company TDK is looking to triple its current 3% market share of the $400m European
market for DIN Rail supplies by 2017. By then the market is expected to be worth $465m.
• The IPC industry as a whole is predicted growth of 6.5% over the next 3 years, with current worldwide IPC
revenue worth $3.2bn. Feeding this increase is that of the process automation and instrumentation markets
which is expected to be worth $180bn by 2020.
• Factors leading to increased interest in the IPC market include demand for automation, increasing operational
efficiency, growing need for IoT and Smart City.
• However, the market's potential is somewhat hindered by high price of the IPC, and lack of skilled labor. In spite
of this, there is a huge opportunity for existing & new IPC producers
Although, the adoption rate of IPC is increasing, mass-market adoption will not be achieved until a few major
challenges are addressed. These challenges include:
• High cost of Installation, entry of new players, and lack of effective product differentiation.
• Industrial sector and the transportation sector are the top contributors of the IPC market and together account
for more than 50% of the IPC market. This growth is attributed to their wide application area.

12. 12www.amplicon.com
Links
• Below is a list of links that take you to the products used in the price analysis
(Section 3).
Impact-D 100 - https://www.amplicon.com/shop/computing/Embedded-
computers/Rugged-embedded-computers/Impact-D-100/Impact-D-100-
97150452.cfm
ARK 1550 - http://buy.advantech.eu/ARK+1550+S9A1E/ARK+1550+S9A1E/model-
ARK-1550-S9A1E.htm
Rbox104 - http://uk.mouser.com/search/ProductDetail.aspx?Axiomtek%2fRBOX104-
820-11G%2f&qs=EQcjx0lkqFBkeFRSwxgcxQ%3d%3d
IA260 - http://www.moxa.com/product/IA260.htm

13. 13www.amplicon.com
Thank You!